Do you take Seo and ppc management on competitor sites?
-
I would love to hear what everyone thinks : I wanted to know what people do about seo and ppc when the keywords and industries overlap.
-
Do what your client requested. First, because you owe him that as a client. Second, because he is right about the analytics (and rather astute it seems), but lastly, and most importantly in my opinion, Because it will ultimately gain you respect with both clients over time.
For me, I would hate to lose that business, but I would tell the one who wants the SEO that you have to honor your commitment, but that you also believe there are other good SEO firms. Give him three that you think are good (don't give one as that could be a bit of a rub with your client) and let him speak with them. Or give him some good rule of thumb on how to find a good firm.
You will ultimately benefit. -
We never take two competing accounts but we just had someone come to us for seo and we have a direct competitor of theirs as a client who we do ppc for and not seo
(we asked the client for permission and he said no because we know the analtics etc of the business)4what
what would you do?
-
There is a strong argument for it being deemed unethical. Perhaps the closer the industries/companies and their respective marketing strategies/goals are the stronger this argument becomes.
Good mention from Robert about transparency.
Sure it goes on loads though... what's your thoughts?
-
David
I am not sure what you mean when you say when the keywords and industries overlap. With industries I am not sure how they overlap unless you mean in a vertical like law where you could have a bankruptcy attorney and a DWI attorney. Both would in essence be competing for the broadest attorney and law terms. (Lawyer or Attorney for two).
We would take clients like this, within a given geography we will take competitors (5 dentists in a large city), etc. With national accounts (we have a large legal account for example in a very competitive area) we would not take a competitor without some sort of sign off from both sides.
Especially with professional practice clients, one of our biggest selling points is that if a marketing firm does say all the chiropractors in the country...who do they give their best to? If you are serving all are you really serving any? With so many Legal Marketing, Dental Marketing, Medical Marketing, Chiro Marketing companies, we find it fairly easy to get clients when we show them the logic. We don't then turn around and do the same.
We want clients that we help to become best. We tell them from the beginning that if we cannot prove their outcomes in their market they should let us go. We even show them how to measure it in real dollars, leads, etc.
So, we like exclusivity. In an event where we can serve competitors we would only do so if all are in signed agreement for some reason.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Ad disapproved - Banned product on Site (glutamine)?
We are starting to get ads disapproved. One yesterday, one today. The reason - banned supplement 'glutamine'. Neither of these ads were for glutamine so I assume it's because l-glutamine is sold on the site. The actual ad for l-glutamine landing on the l-glutamine page has not been disapproved? In 2012 Google informed us the glutamine was no longer on the banned list so I'm not sure what's going on here? Has anyone had a similar experience? Is there a solution apart from removing the product entirely?
Paid Search Marketing | | jbk3650 -
Is this PPC claim true?
I want to optimise our marketing spend and was concerned about the high conversion rate of one of our products. When I suggested stopping PPC I was offered this advice: 'It is vital to keep spending on brand terms to prevent competitors bidding on your brand terms and taking the top positions' This this true and if so why would anyone want to bid on our brand terms?
Paid Search Marketing | | FBS1 -
Adwords account suspended for talking about SEO. Why isn't Moz suspended, too?
First let me say that we don't care that much about Adwords. We were spending about 20 bucks a month and we never optimized it, tinkered with it, or cared that much. Business is booming for us just with organic search and referrals from happy customers. (We're a blog writing service called BlogMutt. Motto: We work like a dog to fill up your blog.) But we just got suspended from Adwords. After multiple inquiries and multiple unhelpful responses, we got a note that said: "Please note that your website contains matter which states your site's SEO increases. Anything which relates to SEO is not allowed as per Google Policies. Please make appropriate changes to your website." Now, we don't say your site's SEO increases with BlogMutt. What we do say is what everyone says, that blogging is a best practice for any modern marketing effort. We certainly are less clear about improving search rankings than, for example, moz.com. Why is it OK for Moz, but not for us? Don't get me wrong. I think Moz should be able to continue advertising. I'm just wondering how we got into the Adwords crosshairs. Any thoughts?
Paid Search Marketing | | scodtt0 -
Two google analytics accounts on one site.
I've got a client who is using a third party for cpc ads, to track these we need to give the third party admin access to google analytics. Being that we are seeing massive discrepancies in reported cpc ads and refunds etc.. have been offered, I can't trust that as an admin they won't delete the profile with all data proving reason for refund. Can we create a second google analytics account (not profile) to protect the data? We want to give access to sensis to the new account so we can start seeing the cpc separation in traffic source from now while ensuring the existing account can't disappear.
Paid Search Marketing | | salemtas0 -
PPC question for the experts
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂 According to: http://support.google.com/adwords/answer/2497836?hl=en Broad match modifier +tennis +shoes Ads may show on searches for tennis shoes
Paid Search Marketing | | MattAntonino
buy tennis shoes
best shoes for tennis Ads won't show on searches for running shoes
tennis sneakers I'm using (for a client) +wedding +photographer. It should show on wedding photographer hire a wedding photographer best wedding photographer in dallas It should not show on photographer in Dallas become a photographer dallas pictures But it is. Why would this happen? Isn't that exactly what it says it won't show up on? Also, Google writes: Don't leave space between the plus sign (+) prefix and the word you're modifying! •Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoes Yet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense? ETA: This is fairly clear to me: Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes. http://www.google.com/ads/innovations/bmm.html0 -
Starting Out With PPC, Need Some Advice
We are starting out with PPC for our site. I wanted to know what the best starting point is for our site. First, some basic info: We sell thousands of products from a large number of manufacturers We can offer the same prices as competitors, but we can't beat their prices Here are my questions: What would be my USP if my prices are the same, and we have the same store policies as competitors? Is it best to start with product pages (as opposed to keywords)? Meaning, setting up a feed via MC and connecting to our adwords account. Any advice is appreciated 🙂
Paid Search Marketing | | inhouseseo0 -
Bought old site. Two weeks later, rankings burnt... could this be why?
Hi all, Just joined SEOmoz. Good to be here. I bought an amateur business directory site (not a web directory, but actual profiles of professionals) started in 2004 with page 1 rankings for the top 2 keywords in a professionals niche. Very stable rankings for years and super clean link profile. However I fear I have killed the asset in a matter of weeks, hopefully it's not terminal... here's what I did: #NOTE: I have reverted all changes 2 days ago, but still going down in the rankings. **A) Added Google Analytics:**I think this is what killed it. Why? I didn't realize the analytics account I used had been previously used for a website that was burnt by the search engines, I believe because of duplicate content (I copied a full glossary from a book, didn't know better at the time).Looking at my AWstats the traffic started going down slightly the same day I put the code. It's gone from 170 to 80 visitors per day in 1 week, steadily going down. I rank page 4 or 8 now for what I was page 1 before :(Could it be Google all of a sudden linked that blacklisted (I suppose) Analytics account with the newly purchased site and decided to doom it as well?How can I redeem it?I have taken out the analytics code snippet and deleted the url from the account.OTHER CHANGES: B) On-site SEO: Added H1 in homepage with main keyword (only had H2s before)- Added H1 in each professional profile page "[Professional type] in [Region]" (only had H2s before)- Changed title "[Professional type] - Region: [Region], Professional [Name]The idea behind the changes was to add H1 which in my understanding is very important and was missing, and to include the location in the title, as many searches are of the type "[Professional] in [region]".I think what could have hurt it is now many pages have the same H1.I have reversed all changes.C) I launched a Google Adwords test campaign.In the campaign, because it was a quick test to see how much traffic I could get from the kws, not an attempt to get new sign ups, I simply copy-pasted a landing page from another site and tweaked the text so it made sense to my audience. I run the test for a day or two.
Paid Search Marketing | | Demosthenes
D) Added Hellobar.There was no correlation in time between adding the hellobar and rankings going down, so I don't think this mattered. I have taken it out too.**THANKS FOR YOUR HELP!**I really want to develop a long term asset I can focus on full-time but I fear I may have stupidly doomed the whole website already.0 -
I need monthly SEO help!
Hello, I'm new here, but a HUGE fan of SEOmoz and their working principles. I need someone who would have the same regard for SEOmoz and a healthy respect for safe SEO principles to help me with my monthly clients. Is this the place to post about my need or should I take it to the jobs area? Thanks in advance for your guidance.
Paid Search Marketing | | kbates1