Massive raise and drop in keyword ranking
-
2 weeks ago I had a massive spike in keyword rankings 99 keyword went up.
It was a quite happy week. the week later all keywords that went up dropped down to the same positions before the spike. now I have the same situation. this is the happy week with a very high spike.
Anybody got a clue what is going on ?
-
basically we changed nothing over the past few weeks.
we are doing thing very very clean. just on site optimisation. no stuffing no spamming.
The spike was:
100 keywords UP
100 keywords DOWN
First Spike:
the first spike i guess could be related to a public relations anouncement. but that is just a guess. that was rough 10 days before the first spike.
2nd Spike:
the only thing we did was rolling out 8 further languages to improve our coverage over europe. that happened 8 days ago.
-
I'm sorry but there isn't enough information in your post to make a diagnosis.
Some questions:
What have you been doing? What SEO efforts were you doing? What does your link profile look like? Has anything changed about your website?
Are the ranking results now back to the same before your big rise, or are different people ranking now than before?
Do you have any spammy backlinks that Google may have caught on to, or keyword stuffing/other bad habits?
Were the keywords actually generating traffic for your site when you had the rankings, or were they ranking without delivering traffic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yahoo and Bing Ranking Hits
Morning, Has anyone else in the UK seen a massive ranking shift on Bing and Yahoo over the last week? One of our eccommerce client's main keywords was ranking #3 and #11 on Bing and Yahoo respectively last week, but today they've dropped to #32 and #35. It seems rather strange as pretty much all of the main keywords have increased on Google. In fact, pretty much all of the Google rankings are the highest they've been since the SEO campaign commenced in October/November! Cheers, Lewis
Reporting & Analytics | | PeaSoupDigital0 -
Organic Traffic Drop and Rank Increase After Video Thumbnail added
So my company has created a large amount of videos and I took a couple of them and created a test video sitemap to see what effect adding a video thumbnail/rich snippet to the SERPs would be. It worked on one page and gained 2 spots (position 6 to 4) for the highest keyword, but traffic didn't increase too much. Then a week later I tested it with the page that we get the most organic traffic for, which is ranking for a very big keyword. It worked and gained a bit of ranking, but traffic decreased 50% ever since according to Google Analytics. It seems to me that the traffic from users clicking on the video thumbnail is not be tracked as google / organic even though it lands them on the intended page/doesn't redirect anywhere else. I've looked to see if traffic to this page increased overall to see if it was being tracked via a referral or as something else, but couldn't find any traffic discrepancy. The only thing I did find is that impressions under SEO > Landing Pages > Video Property increased, but this could be from the page ranking in the Video SERPs now. Has anyone experienced a similar situation? Do you think having a video snippet could be that big of a turn off for customers that people just aren't clicking like they used to? I don't think so, that's why I'm leaning towards a tracking discrepancy in Google Analytics.
Reporting & Analytics | | OfficeFurn0 -
Bing vs Google Keyword Research
Hi All, I have carried out keyword research based on Google Analytics, Keyword Planner, competitors and various other toolsets.
Reporting & Analytics | | Mark_Ch
My research has been based on performance metrics favored towards Google.
I'm looking to research keyword traffic metrics and suggestions based on Bing Ads Intelligence. My Logic
I have compiled my master list based on Google metrics.
I will carry out Bing search traffic metrics based on my Google master list.
I will carry out Bing keyword suggestions based on my Google master list. My Questions
#1 Will my logic yield me any favorable benefits based on the high number of Google users vs Bing users
#2 Should Bing favor a particular keyword with high search traffic compared to Google, is there a fear that creating a 'seo user friendly website page' could dilute link juice based on the high Google users. Any other useful advice would be welcome. Regards Mark0 -
More Traffic From Lower Rankings?
I have access to analytics for two different sites that rank for the same keyword. Strangely, the site that ranks on page 3 gets three times as much traffic as the site that ranks on page 1 (rankings according to multiple SEO tools as well as my own browser). How is this possible?
Reporting & Analytics | | JABacchetta0 -
Webmaster tools traffic on one keyword dropped through the floor - ideas?
Hi there, We design and sell our own product range in a narrow niche, and we are also stocked by Amazon and a lot of other big retailers in the UK. During the first two weeks of Dec 2012 the position of one of our main keywords, which was in google SERPs on page 1 (8 or 9), dropped to page 4. The keyword describes the niche we're in. The drop is shown in the webmaster tools traffic report for that keyword. But it's the only one of our keywords where this has happened, and furthermore it hasn't happened for variations of the keyword. And in Adwords our quality score for the keyword is 10 For example say we were making and selling shopping trolleys - our keyword "shopping trolleys" has dropped through the floor, but "shopping trolleys (on) wheels" is just fine. Can anyone shed any light on what's going on here? Losing this one keyword has cost us some good organic traffic. i1uxSlB.png
Reporting & Analytics | | w1ll1am0 -
Want to link to GA profile, but the one I want is not showing in drop-down
How can I manually add the correct Google Analytics data in to my account? The two options I see on the drop-down are not the ones I want to select and I don't see a way to do it manually. Help!
Reporting & Analytics | | Uniqueson0 -
Any updates regarding 'not provided' organic keyword referrals in Google Analytics?
I know that the encrypted searches done by people logged into their Google accounts is causing the error, is there any workaround or any update from Google as to IF they will give us our keyword data back? I'm currently losing data on about 20% of my daily searches . . .
Reporting & Analytics | | nsauser0 -
Google Shopping & Keyword Tracking
When tracking Google Shopping using the URL builder is it possible to pull through the Keyword used or will analytic do this automatically?
Reporting & Analytics | | TPSUK1