Hotspot area for SEO
-
Hi, we have an online store: http://www.redwrappings.com.au/
There's been a debate regarding which area is recognised to be the most important place/hotspot for SEO:
- Free delivery van area (top left panel) OR
- Top menu navigation
Given that if you look at the page html source code, the top navigation loads last and the free delivery fan area is the first one to be read in the html source code.
We did this because we want the body page content (h1 & text content) to be read first by search engine robot & also the body can load faster for the user.
Is this the right thing to do or we better off load the top navigation first?
Thanks
-
Just today have read good related article http://www.seobythesea.com/2012/01/sets-semantic-closeness-segmentation-and-webtables/ .
Personally i recommend start using HTML 5 semantic tags to help Google better understand structure of you content. Even if there are not ranking factors at this time, once HTML5 became a standard it will.
Also agree with Egol - stuff at the top of the page (in html code) a lot more important know.
-
If you're taking that approach, I'd make the h1 and opening paragraph as close to the opening body tag as possible (even move the free delivery van near the nav & position everything absolutely via the CSS), reduce the amount of javascript calls, use div tags instead of tables... I've built sites this way and have noticed some improvements. The main thing is to clean up the code as much as possible by removing inline CSS calls, comments, externalising all javascript etc to make the site load faster.
Some other things to consider:
- site has 229 links on the home page - consider reducing to under 100 (the footer contains excessive links)
- center the design.. looks strange on a big monitor
-
I don't get it?
I think that google is smart enough to know what part of the page is the content and what part of the page is the wrapper. So, I spend zero time on tactical coding.
I think that the stuff that you show the visitor at the top of the page is a lot more important that what is at the bottom. Otherwise it would not be at the top of the page.
So, I am going to put the items of jugular importance there and load that part of the code first... actually I am going to simply do top-down, left-right coding so my code has the same structure as 99% of the sites on the web.
I think that when you try to do cool wizard stuff that you actually paint a target on your butt that says.. "I am an odd duck".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
Product Tag Value on SEO
Do product tags for ecommerce sites have any benefit to SEO? Or are they redundant? i.e. thespacecollective.com/astronaut-moldavite-pendant (tags appear below the product name on the right)
On-Page Optimization | | moon-boots0 -
Social plugin making URLs wonky, would this hinder SEO efforts?
I have a client, heartlandplastic.com who uses a social SEO plugin which makes all of the URL's a bit wonky, for example, the homepage gets redirect to http://www.heartlandplastic.com/#sthash.Cyt22dM0.dpbs Do you think I should find an alternative social share plugin, or that this plugin is fine, as is? They seem to be ranking fine for their immediate area. Thank you!
On-Page Optimization | | Red_Spot_Interactive1 -
Prestige Kew Gardens Domain SEO
Hi Team, I have been doing off page seo for my prestige kew gardens for quite some time. It has already been 5 months. till recently is was ranking in range of 200. Now I am able to get to first page from last month. But still I feel I am missing something to get it on top. ON Page Grade for this domain is A. I have used all the moz tool to check any on page issue. Everthing seems to be proper. Can anyone help me on this? http://www.prestigekewgardens.org.in/
On-Page Optimization | | mithungowda0 -
A good SEO praxis?
Hi all, having a worpress site with 10 DIFFERENT pages (each with its own different content) and consequently 10 DIFFERENT keywords to optimize......Can somehow Google penalize me for having such a number of different keyowrds? I guess sometimes there no way to avoid it. It depends on the content of each page. You'll need a keyword to optimize them (if you consider they are relevant enough). Thanks.
On-Page Optimization | | juanmiguelcr0 -
SEO for EMD
Hi, I bought ForSaleInAZ.com for my real estate website. Google Keyword Tool estimate 301k local searches for that term. I would like to capitalize on this by building this site with good content. My question to you, besides the search being the URL, what is the best practice to specifically promote the "For Sale In AZ" phrase? Should it be in the Page Title, Meta Description, Content H1 & H2 tags, Image tag? Or, is it being in the URL good enough...so all I have to do is build good content? I understand not to over do it but I could use your advice. Can you please give me some suggestions/ guidelines to follow specifically to my EMD? SEO Expertise Level: I am comfortable and have the decent understanding but, by no means, an expert! Thanks, Carl
On-Page Optimization | | AmSupMktg0 -
2013: Top 10 content SEO tips survey
Hi folks, I was asked to write a short top 10 SEO list for editors. My search returned outdated results and SEO is changing fast these days… So, here is my little survey: What are the best settings for these most important things: Title tag: How many characters / words? Best keyword positions? Best tricks? Meta description: How many characters / words? Best keyword positions? Best tricks? Meta keywords: Use them? How many? H1 tag: How many characters / words? Best keyword positions? Best tricks? H2-H6 tags: How many characters? Best keyword positions? Best tricks? Image alternative text: How many characters / words? Best tricks? Text length: Minimum, maximum? What’s better: 1 long article or split an article in several pages? How much links within an article? Min? Max? Usage of keywords within links? Your favorite SEO tip? I would love to hear your thoughts 🙂 Best wishes,
On-Page Optimization | | GeorgFranz
Georg.0 -
Is content aggregation good SEO?
I didn't see this topic specifically addressed here: what's the current thinking on using content aggregation for SEO purposes? I'll use flavors.me as an example. Flavors.me lets you set up a domain that pulls in content from a variety of services (Twitter, YouTube, Flickr, RSS, etc.). There's also a limited ability to publish unique content as well. So let's say that we've got MyDomain.com set up, and most of the content is being drawn in from other services. So there's blog posts from WordPress.com, videos from YouTube, a photo gallery from Flickr, etc. How would Google look at this scenario? Is MyDomain.com simply scraped content from the other (more authoritative) sources? Is the aggregated content perceived to "belong" to MyDomain.com or not? And most importantly, if you're aggregating a lot of content related to Topic X, will this content aggregation help MyDomain.com rank for Topic X? Looking forward to the community's thoughts. Thanks!
On-Page Optimization | | GOODSIR0