Tracking keyword progress
-
hello again
thanks v much for your answers last night - very enlightening!
this morning i've taken to my ritual of manually searching my keyword progress thru google - i know you can do it thru seomoz pro tools - but the rankings don't ever seem to be the right number (a good estimate tho)
my question - after a nice period of progress - i've lost some ground on keywords - can i track the loss in ground against my SEO endevours? ie - last week i didnt do as much social stuff as previous weeks - does google's algorithm work that quickly?
ie- daily/weekly etc?
cheers
-
pretty competitive - the likes of
corporate video
video production
web video
and variations of the above
it seems to be the same pages (my home page in the main - most of my link building has been to my home page)
-
How competitive are the keywords you're targeting? IS what you're seeing in the SERPS just the same pages fluctuating positions or are you seeing new pages appearing?
-
appreciate the feedback Doug
it's a weekly rather than a daily ritual at the moment - but i get your point..
i noticed on another post on here for today that the UK might have had a Panda update over the weekend (that would help explain the dip i've seen this morning)
i'm starting to regard the fluctuations like the rising and falling tides - that what it feels like!
cheers
-
When you're checking your ranking manually, are you ruling out things like personalisation?
I wouldn't get too hung up about small changes in your ranking reports. Remember that different people are likely to be seeing their SERPS differently anyway.
Manually checking the ranking position of email a small number of keywords can be hard work - something that is much better left to tools, and being consistent about the tool you use means your can identify trends better rather than being confused by variations in tools/methodology.
Remember there are lots of different factors that contibute to your ranking and it's more than likely that you'll experience some fluctuations while you're working to promote your pages against your chosen keywords.
Keep an activity diary and look for patterns/results in the SERPS, but remember that your actions are unlikely to result in an instant change in the SERPS.
One ranking factor is "freshness" and depending on the type of content this can cause some surpises if you're not looking out for it. I've seen "new" content rank highly for a few days before drifing down the SERPS. Of course someone else's fresh content can bump your slightly more stale content down the rankings for a while...
So, I wouldn't fall in the trap of checking your ranking daily, expect some fluctuation but focus on the trends over time and make sure you're keeping an eye on the traffic keywords are sending you vs. expected traffic.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long Tail Keywords
I am starting to try to gain traffic for long tail keywords. Does someone have a simple plan as to how to do this? I add them to blog posts naturally? OK but there are hundreds and hundreds so this will take alot of blogs?
Link Building | | Feily0 -
Track the links of your competitors?
What are the best tools to find the links gained on (monthly basis) by your competitors?
Link Building | | wellnesswooz0 -
Keyword drop with its own appropriate landing page
I have a question to ask. I have these two generic keywords - e.g. shoe and shoes. These two keywords have its own landing pages - www.example.com/shoe.aspx and www.example.com/shoes.aspx Now here is my dilemma. Every time I do link building on these keywords using its own landing pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx), the landing page which is "www.example.com/services.aspx" is the one that ranks on the SERPs while the appropriate landing pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx) go down in the results. So what I did was I started using the services page ( www.example.com/services.aspx) for both keywords - shoe and shoes. Now what happened then and now was that, the shoe and shoes appropriate pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx) go up in the SERPs while the services page (www.example.com/services.aspx) go down. I do not know what to do. Pls help
Link Building | | matti_wilson0 -
Potential Keyword Cannibalization Issue
I'm going to give an example of the potential website I'm going to build. Lets say it's about the individual graduating classes of a certain high school. I want my targeted niche keyword phrase to bey "graduating classes of example high school". Graduating Class would be the broader keyword. I would have a home page, which is a blog of recent news covering all of the students who've attended example high school. From my home page, you're able to access individual pages: 2012 Graduating Class 2011 Graduating Class 2010 Graduating Class etc.... If I'm internally linking to all of these pages, won't I encounter keyword cannibalization? or is the link "2012 Graduating Class" unique enough?
Link Building | | AndySolo0 -
If I create articles with my keyword phrases and find sites to post them on, will this help wiith my search engine rankings for keyword phrases?
Also, if I use my web site name for the anchor text on backlinks will it still help getting me ranked for my keyword phrases?
Link Building | | katiasm0 -
Lack of keyword targetting
Consider a scenario where a website has a considerably higher no. of back links than its competitors along with a greater Domain Authority, Mozrank etc. The only thing missing is keyword targeting. In such a case, rather than trying to build new links with keyword rich anchor text, wouldn't it be better to first focusing on changing the anchor text of the links that are already pointing to the website? How much impact would this have on its rankings? If the gap in back links, and the "value" of the back links is far greater than its competitors wouldn't this in itself help to change things around drastically?
Link Building | | AsadMemon0 -
Best tools to find topics (not keywords) to write about?
What are the best ways to find exact topics to write about? Tools? Forums? Any suggestions are welcome!
Link Building | | nicole.healthline0 -
How specific does keyword anchor text need to be?
I'm trying to get to the bottom of something. If you are trying to optimise for a phrase e.g. "Keyword 1 Keyword 2" And your anchor text is something like "Keyword 1 keyword 2 Another word" Does this still provide as much weight for "keyword 1 keyword 2" or does the additional word come into play and dilute the effect? If it does come into play does it have much of an effect?
Link Building | | RodneyRiley0