Ensuring Assets (PDFs, PowerPoint Files, Word Docs, etc.) are Indexable on Site
-
Hi there - I'm working on an educational site in which users will be able to search our repository of PDF articles, PowerPoint files, and so on through an on-site search engine. What is the best way to ensure each of these documents/assets are indexable by Google since they technically don't reside on an HTML page....they are just pulled up if the user searches for them? The site itself is just a few pages, but the files, articles, and videos in the repository are in the hundreds. Should I just name and tag them properly and make sure they're all included in an XML site map? Anything else suggested?
Thanks very much!
-
The more links a sitemap the it harder it is for people to follow but should be ok for search spiders.
-
Thanks for your response Chris! Good suggestion on the HTML sitemap. Any concerns if there are a couple of hundred links on this HTML site map page?
-
I would build 2 sitemaps for these files, 1 XML sitemap and 1 HTML sitemap, separate from the main sitemap and add these to Google WMT. The HTML Sitemap could also be used as a directory for visitors too.
Where possible link to the documents from the site too, this will increase the chances that the assets are indexed by Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site redesign makes Moz Site Crawl go haywire
I work for an agency. Recently, one of our clients decided to do a complete site redesign without giving us notice. Shortly after this happened, Moz Site Crawl reported a massive spike of issues, including but not limited to 4xx errors. However, in the weeks that followed, it seemed these 4xx errors would disappear and then a large number of new ones would appear afterward, which makes me think they're phantom errors (and looking at the referring URLs, I suspect as much because I can't find the offending URLs). Is there any reason why this would happen? Like, something wrong with the sitemap or robots.txt?
Technical SEO | | YYSeanBrady1 -
Accidental No Index
Hi everyone, We control several client sites at my company. The developers accidentally had a no index robot implemented in the site code when we did the HTTPS upgrade without knowing it (yes it's true). Ten days later we noticed traffic was falling. After a couple days we found the no index tags and removed them and resumbitted the sitemaps. The sites started ranking for their own keywords again within a day or two. The organic traffic is still down considerably and other keywords they are not ranking for in the same spot as they were before or at all. If I look in Google Search console, it says we submitted for example 4,000 URLs and only 160 have been indexed. I feel like maybe Google is taking a long time to re-index to remainder of the sites?? Has anyone has this issue?? We're starting to get very concerned so any input would be appreciate. I read an article on here from 2011 about a company that did the same and they were ranking for their keywords within a week. It's been 8 days since our fix.
Technical SEO | | AliMac260 -
Ranking and Indexing Issue
We have an established site www.getinspired365.com that previously wasn't SEO optimised. We are currently in the process of testing out some new pages to see if we can get them to rank in Google, however we are seeing huge fluctuations in where they rank. Within the first few days we saw our page rank on the first or second page, however it has now dropped out of the top 250 search results. We are wondering if we have made any mistakes with our optimisation ? Example Page : Keyword to target - "If you laugh, you think, and you cry, that's a full day. That's a heck of a day. You do that seven days a week, you're going to have something special." URL : http://www.getinspired365.com/if-you-laugh-you-think-and-you-cry-thats-a-full-day-thats-a-heck-of-a-day-you-do-that-seven-days-a-week-youre-going-to-have-something-special We can see it has been indexed by Google but is now not ranking in the top 250 search engine results. We have run the On Page Grader from SEOMoz and it ranks the page as an "A" so we suspect that we are doing the SEO ok on the page, but can't work out why it isn't ranking, despite ranking on the first or second page after a few days ? We have other pages that aren't SEO optimised that rank better than our newly SEO optimised pages e.g. Keyword - "THE BEST LOVE IS THE KIND THAT AWAKENS THE SOUL AND MAKES US REACH FOR MORE, THAT PLANTS A FIRE IN OUR HEARTS AND BRINGS PEACE TO OUR MINDS. AND THAT'S WHAT YOU'VE GIVEN ME. THAT'S WHAT I'D HOPED TO GIVE YOU FOREVER" URL: http://www.getinspired365.com/20130528 Any advice you could offer would be great. Thanks ! Mike
Technical SEO | | MichaelWhyley0 -
Site being indexed by Google before it has launched
We are currently coming towards the end of migrating one of our retail sites over to magento. To our horror, we find out today that some pages are already being indexed by Google, and we have started receiving orders through new site. Do you have any suggestions for what may have caused this? Or similarly, what the best solution would be to de-index ourselves? We most recently excluded anything with a certain parameter from robots.txt - could this being implemented incorrectly have caused this issue? Thanks
Technical SEO | | Sayers0 -
What is wrong with my site?
I have been working hard for over two months on my sites in seomoz and have seen some nice results in some (www.etraxc.com/ and www-my-etraxc.com for instance. Still I am really frustrated by www.classroomconnection.us/. I cant even get on the first page with the search term "classroom connection." i would love some help on this one. On a related note, does it help to have links to YouTube videos about the content? If so, how do I ensure that this piece is working well for me? Thanks a ton!
Technical SEO | | bobbabuoy0 -
Is there any evidence that using Google Site Search will help your ranking, speed of indexing, or traffic?
I am considering using Google Site Search on our new site. I was told... "We have also seen a bump in traffic for sites when using Google Site Search because Google indexes the site more often (they claim using the paid Google Site Search has no effect on search rankings but we have also seen bumps in rankings after using it so that may just be what they have to say legally)." Is there any evidence of this? Would you recommend using Google Site Search? Thanks David
Technical SEO | | DavidButler710 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0