What's the best method for posting the same video with different phone and address on YouTube?
-
For a franchise network, what's the best method for posting the same video that is tagged with different phone numbers and address per each location on YouTube? Will this get removed as duplicate content eventually? Or if I use the geo-tagging feature, will this help?
-
The issue is, this isn't what the map location feature was designed for. If you take this approach, you're ultimately attempting to trick YT into thinking that your content is unique when it isn't and this will not be looked at kindly by Google. While your approach may work for now, the YouTube videos wont rank very well and you are putting yourself highly at risk of a spamming penalty in the future.
I think the single video option with dynamic page could definitely work, but it might be tricky to get the one page to rank 100+ geographical terms
An alternative might be not using YT to host, as Google can see the analytics info for YT and give negative quality metrics based on the fall out rate of the YouTube vids; which will inevitably be extremely high if it's an advert.
I would recommend using Wistia - http://wistia.com/ which Moz use, as they have an automatic sitemap submission service which is very nicely put together and easy to use if you're scaling the content over a vast franchise. You could upload multiple versions of the same video with Wistia and create unique pages for each franchise location and then you should be able to get blended results for multiple geographical terms - especially if you hook the pages with the videos on to the Google Local listings.
All that said, Google will be able to crack down on duplicate video in the future. Audio wave matching isn't that hard - they already do it for YouTube and will do it for other services in the future. If you can get away from totally duplicated videos, especially on the audio front, it would future proof you from Panda and other dupe content smack-downs. Maybe get a different actor (with appropriate regional accents) to do the VO for each franchise?
-
Hi,
I appreciate the thoughtful answer.
It's not to get long-tail traffic. We create an ad commercial and then tag it (logo, contact info, but the core being the same) for each dealer/franchise location and then they want it posted on YouTube, either in their own channel or the headquarters one. We have dup video all over the place because of this and I am trying to reign it in and create a good solution.
I figure most of this duplicated video will get rejected at some point, but was hoping that the Map Location feature on YT would help. If I have 100 of the same commercial tagged for the local dealer and located in different markets, it's logical that this could work.
Your third paragraph seems the best solution -- host an untagged version on YT and embed on dealers sites with relevant contact info.
Thanks again,
Richard -
Hi Richard,
The long and short of it is that yes, this will eventually get picked up as duplicate content and devalued, but moreover, if you upload the same video multiple times, you will be diluting the amount of potential views each version will get and therefore hampering the rankings on YT, Google video and Google organic.
Therefore, I would strongly recommend against uploading duplicate versions with differing meta-elements. What is the ultimate goal of these videos? Are you trying to get blended results to YT through submitting video- site-maps? Or are you trying to rank on YouTube for a variety of long-tail terms?
Either way, duplicate content won't be the way to go. I would either recommend optimising a single video for a host of long tail terms by building lots of strong anchor text links to it and hosting the video on a page on your own site which has a list of relevant phone numbers/addresses in the source but only delivers a single one to a human visitor based on IP?
Or, if you want to make lots of videos - they will all need to be broadly different so there is value in watching the whole series for any given user. The best way to do that is to take a simple concept and then just scale it by having duplicated branded wrapping and differing the internal content, such as with the following example, which I built last week: http://www.youtube.com/playlist?list=PLDCBEEAFF5571810B&feature=view_all
Those were made entirely within one day, without any expensive software, so it is possible to scale unique videos. If you do something like this, then you could add different phone numbers and addresses in the meta-data and tagging. Your channel actually has lots of good unique content, so I think you'll be best off sticking down this route and just scaling your production further.
Thanks,
Phil
-
Have you thought about adding a simple text screen to the beginning and end of the video?
To really make it unique you could do unique voiceover.... Get these from Hillbilly Widgets in Bugtussle, West Virginia 304-594-3334
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Videos and SEO
We sell high end products and we try to educate the consumer as much as possible. Since the attention span is short, we try and break up the features/functions into 5-6 videos. We post everything to Youtube and we have been adding it to our blog as well. I am currently tasked with rebuilding our blog from the ground up. This means getting rid of all the thin content, updating content, etc. We have many videos up there and Just trying to figure out what the best practice should be. The blog is wordpress based and I have the videos now set up in a category structure. Should I just add each video as a video custom post type? Should I have each video posted with a transcript? Or should I post each video with sub background text of the video? We have about 120 videos in all and adding more, but making them longer to reduce the amount of videos per product going forward. Thank you.
Image & Video Optimization | | RevCom0 -
Who can help me market a viral video ?
I have been contacted by TV stations, break.com, junkinmedia.com, rumble,com and many more groups taht want to market my video but I don't want to give away exlusive rights. I still want to be able to market it myself as well. Any consultants out there please email me a proposal or any suggestions on what I should do? I have already been referred to wisteria. com Boo
Image & Video Optimization | | Boodreaux0 -
Google Places UK address has randomly changed to a US address in Texas!
Hello, one of my clients has 2 Google Places listings, both UK addresses. However one of them has randomly changed to a US address in Texas, and it won't let me update the country unless I create a new listing.... https://www.google.co.uk/maps/preview#!q=the+43+club&data=!4m16!1m15!4m8!1m3!1d22152595!2d12.5088275!3d47.73855!3m2!1i1440!2i774!4f13.1!7i10!9m1!6e0!10b1!17b1!25b1!6m1!1e1&fid=1 As you can see the second listing is Texas, but it should be: Tall Trees Cottage, Winkfield Road, Ascot, Berkshire, SL5 7EX. 0208 144 0166 Any help would be great. Thanks
Image & Video Optimization | | Kerry_Jones0 -
Video Embeding
I would like to ask if somebody know what is the best way to embed video on home page. I read that google does not read i frame. Also it is a problem if i have featured video on home page with link to post where is again the same video? Also it is not a problem if I plan to be changing the videos on the home page in period of the time 1-2months? Also, people can embed video from there, is this not a problem? Thank you for any advice
Image & Video Optimization | | VillasDiani0 -
Can this make one's local listing vanish from Google local search?
Hi All, Does anyone know if selecting "Yes, this business serves customers at their locations" under "service areas and location settings" in Google Places can cause a business's listing to disappear from Google local search? My interior designer client has a bricks-and-mortar location, was ranking at about #20 for "interior designer" in Portland, and now has dropped from local search. I had "No, all customers come to the business location" selected previously. In the past week, before the vanishing, I made these changes: 1. changed the service area to "Yes, this business serves customers at their locations", 2. removed "Portland" from the description in Google Places, and 3. submitted maybe two dozen directory listings to high DA sites (using Whitespark as the tool for determining where to post). Thanks everyone! Zack
Image & Video Optimization | | HammerandHand0 -
Local SEO - Confirming an Address that Does Not Receive Mail
Hi guys, I have a question that might have been asked previously but warrants asking again. What is the best workaround for Google Local verification for a business that is located at a physical address that does not receive mail. I have a friend who lives in an area that does not receive mail. This particular person tried using a local PO box to verify, but as it turns out that is a poor option a) because it is not allowed within the guidelines of Google Local, and b) because the listing was not accepted as a unique address and is listed without an address in Local because of this. Is there anyone with recent experience in terms of getting around this and verifying perfectly legitimate businesses in no-mail areas? I would have thought Google would have provided a workaround for those types of businesses. Any thoughts / experience would be appreciated!
Image & Video Optimization | | toddmumford0 -
Google Places - Different NAP on various directories...
My client's veterinary clinic uses a service called Localvets.com which is a division of Yext.com. This service updates listings and sponsors them across various directories. Since this is a referral service (they get paid for new clients) they use a custom phone number and custom website address for these listings. Question: Is this hurting the SEO potential of the Google Places listing since the N.A.P. are not the same? Thoughts?
Image & Video Optimization | | PMC-3120870 -
Will hosted videos be indexed and pulled into search results if a video sitemap is submitted, but the video itself is in an iframe?
We're working with a client to create and submit a video site map. All of their videos are on separate pages, with unique copy, etc. The problem is that the videos may have to be within an iframe. Will this be an issue with regards to being included in video and universal search results? Or will the video site map take care of it? While we're on the topic of video site maps, does anyone know conclusively what the best thumbnail size is? Google has conflicting information, one resource says 160 x 120, and another says 120 x 90. Thanks in advance!
Image & Video Optimization | | RedDoor580