Mobile Link Building Tips
-
Any tips on link building for mobile sites?
Thanks
-
Thanks again Bryson,
I will check out those resources, very kind of you.
Cheers
Mark
-
Thanks Bryson,
Very helpful!
Mark
-
Mark, glad you like the blog. I'm writing more at Search Engine Land these days if you want to check it out. The other columnists writing about mobile search usually also have great things to say.
I wrote a column recently on how to best optimize a mobile site, and wouldn't recommend responsive design if you're not simply duplicating the desktop site. In fact, though there is debate about how to build a mobile site for visibility in search, even proponents of one URL like Michael Martin would not recommend responsive design without a one to one relationship.
Good luck!
-
Mike, thanks for the mention. Appreciate it. I also wrote a separate column in Search Engine Land on mobile link building if you're interested, Mark.
Mike, I agree with you frequently, but there are two things you said here that I strongly disagree with:
- "Aside from the queries that return hyperlocal results the only true differentiation for mobile search over Desktop is made for dump phones like Motorola RAZRs and early Blackberrys rather than iPhones and Androids. "
Google actually has a smartphone Googlebot now, which they use to present mobile sites in smartphone search results. It's called skip redirect/Old Possum and I have pictures of it in the wild here. Beyond that I've actually detailed 14 differences between desktop and smartphone search results, though I agree they can seem similar at first glance.
- "You should use the stylesheet in order to make use of link equity garnered by the desktop site."
This is a popular myth, as mobile URLs that are duplicates can rank without link equity due to Google's inclusion of mobile URLs through smartphone Googlebot. In addition, it misses opportunities from creating mobile content to address mobile search behavior, as I've explained most recently in Search Engine Land here. Better to build your site using a hybrid model with both responsive and dedicated mobile URLs.
As you say, there is a split in the SEO community, but I have yet to see proponents of responsive design argue against the missed opportunities with mobile content or display evidence of split link equity preventing mobile content from ranking on smartphones. If you have it, I'd love to see it.
As always, love to see others discussing mobile SEO, and trying to come closer to standards for this relatively early discipline.
-
Hey Mark,
Aside from the queries that return hyperlocal results the only true differentiation for mobile search over Desktop is made for dump phones like Motorola RAZRs and early Blackberrys rather than iPhones and Androids. With that said the only difference for link building is that you should be submitting your site to mobile directories. Here is a short list of those directories to get you started.
Also there tends to be a big split amongst users over whether or not to use a full separate mobile site rather than just a mobile stylesheet. You should use the stylesheet in order to make use of link equity garnered by the desktop site.
Let me know if you have anymore questions!
-Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I build internal links to my homepage?
Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it. There are two types of links you should avoid using in your content: Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage. https://blog.kissmetrics.com/commandments-of-internal-linking/ thoughts?
Link Building | | linklander0 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Totally puzzled by link building/content marketing
Hey Mozzers! 🙂 I'm going to be starting link building for a website soon and I am having some trouble wrapping my head around a couple of things. First of all, in the current world of SEO, where should I be looking to generate links? Is it as simple as reaching out to bloggers and trawling through competitors links? Or is there something more? In relation to this, if I were to generate a good number of links from high authority sites, how would this effect my ranking for keywords (assuming the anchor text for those links is the website URL)? The other thing I'm a little puzzled by is, if I were to write a great article on the websites blog and it gains traction in social media circles, people would (I assume) only share a link to the blog post instead of the actual article itself. How would this effect the ranking of keywords that I have optomised (anchor text etc.) for in the article? I assume this is where guest blogging would come in? Any help would be HUGELY appreciated. I've been trying to logic this one out the last couple of days and just can't do it 😕 Thanks a lot to anyone who replies 🙂
Link Building | | CD_20161 -
Link Building
I'm having difficulty creating a solid link base. I would prefer to only have links that are on relevant sites that are likely to drive traffic rather then just adding my company page to site directories. I've checked out the whiteboard Friday edition of link building and have also used the new Moz analytics that helps recommend sites to link to, but all the recommendations were directories. So, could anyone hold my hand and guide me through the world of Link building? Your help, as always, is much appreciated. Thanks everyone Dave
Link Building | | david.smith.segarra0 -
How to make directory submission & link building easy
Hi guys, sometime ago I found a website who submits my website to few 100 directories for lessthan $100. I cant find the link anymore. Can you guys please tell me how to get my site submitted to many directories easlilly? and if someone can think of a service provide? Thanks guys.
Link Building | | Uds0 -
I am looking for a link building service, recommendations?
I am looking for a link building service, are there any recommendations or tips I need to consider. With so much to sift through on the web I figured I could get some good advise from the Moz community. Thanks!
Link Building | | d25kart0 -
Link Building in non-competitive industry
Hello, My client's home page is targething 2 keywords - one at 43% difficulty (SEOMoz Keyword Difficulty Tool) and one at 50% difficulty. I want to link build for this person, but I analyzed the top 5 competitors and there is no resource section on any of the sites. We want to write 20 articles for our site. So there's no people linking to content that I can find. This messes up my link building because I always make targeted content on the subject that people are already linking to How do I link build in this case. Nothing stands out as something I could do with my site for link bait. Thanks!
Link Building | | BobGW0