Keyword weight in Domain Name
-
Hi All,
I'm looking for some advice on URL structure. Our domain name includes 1/2 of many keyword strategies that we're considering. For example our domain is like, dive.com
Keyword strategies that we're looking at targeting would include things like,
"dive shop", "dive equipment" etc etc
Are we competitive to have a structure like this?
dive.com/shop/
dive.com/equipment/
Or will this structure yield stronger results?
Your thoughts are appreciated.
Thanks!
Malcolm
-
@Ressler - thanks for weighing in. My gut instinct is the same as yours regarding the exact-match approach.
To further support the argument from a customer perspective - it may also benefit future Adwords Marketing or Link Building strategies to be able to read it as one piece.
Any other opinions out there?
-
My gut instinct tells me to choose the one utilizing the .com/exact-match/
This coming from a customer perspective. When I search for Diving Equipment I'm going to want the phrase, or something similar, in the url. Of course, both of these match that idea. However, the second one allows me to read it as one piece, and my subconscious is more likely to perceive the page as such.
As for the search engines. Using the latter one will give a more clarified answer to what this page is about without additional context. The only point where I would see it being too complicated is from the length of the url; especially with blog posts.
http://www.dive.com/blog/The-Absolute-10-best-scuba-diving-accessories-in-2011/
*That being said, I have no documented proof of such, and have never seen a case study for it. It's just simply my interpretation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difference keyword and co-occurence
Could someone explain me what the difference between a keyword and a co-occurence is ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How to Evaluate Original Domain Authority vs. Recent 'HTTPS' Duplicate for Potential Domain Migration?
Hello Everyone, So our site has used ‘http’ for the domain since the start. Everything has been set up for this structure and Google is only indexing these pages. Just recently a second version was created on ‘httpS’. We know having both up is the worst case scenario but now that both are up is it worth just switching over or would the original domain authority warrant just keeping it on ‘http’ and redirecting the ‘httpS’ version? Assuming speed and other elements wouldn’t be an issue and it's done correctly. Our thought was if we could do this quickly it would be easier to just redirect the ‘httpS’ version but was not sure if the Pros of ‘httpS’ would be worth the resources. Any help or insight would be appreciated. Please let us know if there are any further details we could provide that might help. Looking forward to hearing from all of you! Thank you in advance for the help. Best,
Intermediate & Advanced SEO | | Ben-R1 -
Parking page for domain names
Hi all, I represent a hosting company which has thousands of domain names that is parked for the clients until they start using them. Currently we are presenting the client and visitors information about the situation in the top of the pages and we have placed information about all the main products in the last part of the page. You can see an example here:
Intermediate & Advanced SEO | | proisp-no
http://prodesign.no/ Would you recommend utilizing these pages in a better way than how we are doing today (SEO wise towards our own website)? We have the ability to instantly change all of these pages at once and we are also able to present different pages for every single parked domain name if we want to. Best regards,
Jon0 -
NEW WEBSITE WHAT IS THE BEST WAY TO RECOVERY THE AUTHORITY OF OLD DOMAIN NAME?
HOW TO DO RECOVERY AUTHORITY OF OLD DOMAIN NAME? I got some advise on this in another post here on MOZ based on this i need a few answers TO SUMMERIZE**:****.** My client got some REALLY bad advice when they got their new website. So they ended up changing the domain name and just redirecting everything from the old domain and old website to the front page of the new domain and new website. As the new domain not optimized for SEO they of cause now are not ranking on anything in Google anymore. QUESTION 1 According to my client, they use to rank well on keywords for the old domain and get a lot of organic traffic. They don’t have access to their old google analytics account, and don’t have any reports on their rankings. Can anyone suggestions how I can find out what keywords they were ranking on? QUESTION 2 I will change the domain name back to the old domnain name (the client actually prefer the old domain name) But how to get back most possible page authority: For information titles, descriptions, content has all been rewritten. A - Redirect I will try to match the old urls with the new ones. B - Recreate site structure Make the URL structure of the new website look like the old URL structure Etc. the old structure use to be like olddomain.com/our-destinations/cambadia.html (old) newdomain.com/destinations/Cambodia (new) Or olddomain.com/private-tours.html (old) newdomain.com/tailor-made (new) does the html in the old urls need any attention when recreating the permalinks in the new websites. Look forward to hear your thoughts on this, thanks!
Intermediate & Advanced SEO | | nm19770 -
Should I serve images from the same Top level domain as the current domain?
We run a multidomain e-commerce website that targets each country respectively: .be -> Belgium .co.uk -> United Kingdom etc... .com for all other countries We also serve our product images via a media subdomain eg. "media.ourdomain.be/image.jpg"
Intermediate & Advanced SEO | | jef2220
This means that all TLD's contain the images of the .be media subdomain. Which is acually seen as an outbound link. We are considering to change this setup so that it serves the images from the same domain as the current TLD, which would make more sense: .be will serve images from media.ourdomain.be .co.uk -> media.ourdomain.co.uk etc.. My question is: Does google image search take the extension of the TLD into consideration? So that for example German users will be more likely to see an image that is served on a .de domain?0 -
Cons and pros of changing your e-commerce store domain name?
We have an online toy store, the domain is old over 10 years and we have some traffic, we are considering to change our domain name. There are two reasons why. First of all, we expand our product category, before we were only a puzzle store now we sell almost any kind of toy. And at this point, our current domain, PuzzleZoo.com is not representing our capacity. We also have toyzoo.com domain registered, that is also an old domain but there has been no activity with that domain. Our concern is, how do we avoid to lose ranking and keyword authority, are we going to start from the ground? What are the correct procedures to follow during this switch if we prefer to switch? As an alternative scenario, if we decide to keep both and open another e-store with toyzoo domain name and continue operating PuzzleZoo.com, with same products, will taht be a duplicate issue? If it is what are the consequences? (Just to add a note here, our PuzzleZoo is also a small brick and mortar store chain in CA and TX) ToyZoo will only be an online store. Even in this case at the eyes of Google, are we going to have a duplicate store that can potentially be penalized or PuzzleZoo being a brick and mortar store chain might help us to avoid being penalized? Should we switch the domain and redirect PuzzleZoo to ToyZoo, should we keep them both and running separately? We need to give a decision and I was wondering if there are any expert here that can give us a good intelligent advise on which path to go?
Intermediate & Advanced SEO | | PuzzleZoo0 -
Multiple Domain Names Point To One Site
I spoke with a potential client yesterday and for legitimate reasons they have multiple domain names, all very closely related in name to each other pointing to one site. His main site. So for example this is how things look, mainsiteva.com, mainsitedc.com, mainsitepa.com, mainsiteca.com, mainsitega.com, mainsitela.com ALL forward to mainsite.com This is being done because they used to have different sites for different geographies. Will google look at this as some form of manipulation?
Intermediate & Advanced SEO | | WebbyNabler1 -
Can I Refine My Keyword List to Highlight Top (15) Keywords?
My client is wondering if I could provide him with a list of his site's 15 Top performing SEO keywords. However, based on the layout of everything I've used here on SEOMoz, I don't believe that's possible. Or, am i incorrect? Can you indeed come up with a list of Top (XX) SEO keywords for a given time period, for a campaign/website? Thanks ahead of time.
Intermediate & Advanced SEO | | BrandLabs0