Link Building Stragedy can anyone please give me advice
-
my site is www.in2town.co.uk Hi i hear a lot about having a linking structure in place and a linking stragedy but i am not really sure what i need to do even though i have spent months reading about it.
What i have been trying to do is to link as many of the pages within my site to the home page and i am now looking at linking pages in my site to around my site to different pages, just like <cite>en.wikipedia.org</cite>
So when i have a story on cheryl cole, i will make sure that i link from that story to another story i have on cheryl cole etc.
But i would like to know what else i need to do.
For my home page i want to rank for the following keywords
Lifestyle magazine
Lifestyle news
celebrity news
celebrity gossip
showbiz news
soap spoilers
I would also love suggestions for other keywords i should be aiming for, for the home page.
I find it hard as my site is a magazine site, so i do not have many places to put a description of each page of the site, so i would love some help on this and advice what i can do to let google know what my site is about.
If anyone can help with putting a linking stragedy in place and what things i should be doing to increase my ranking for important keywords, then that would be great
many thanks
-
james where you are saying about the main header, should i put an introduction there. i have been worried about putting an introduction as i fear it may look out of place.
-
tom can you give me an example of a good internal link structure. could you look at my site www.in2town.co.uk and let me know what i am doing wrong and write with reference to internal linking
-
Most things you have correct,
For the main header you want to link to terms which are keyword rich and site wide too, "celebrity gossip" is a good one.
Linking to other page is good but make sure you link within the content where possible too.
I would do some keyword research to find out keywords for the home page menu.
You can also link via the footer on the website so pick the most important pages/ keywords for the footer but do not go over board.
Further more when you finish working on internal linking I would also focus on external linking factors as they are important.
-
Internal links and inbound links are two different things. It is important to have a sound internal link structure it can improve navigation and user experience. It also gives search engines a better idea of your site. It is also good to link out to external, especially authoritative pages.However in order to rank well for your keywords you will need inbound links ie. other sites linking to pages or your website. The better and more authoritative inbound links you get the better will your pages rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken URL Links
Hi everyone, I have a question regarding broken URL links on my website. Late last year I move my site from an old platform to Shopify, and now have broken URL links giving out 4xx errors. When I look at Moz Pro>Campaigns>Insights>links, I can see the top broken URL links, however there is a difference if copy & paste URL directly from Moz Pro and by Export CSV file. For example below, If I copy and paste links direct from Moz Pro, it has the “http://” in front as below: http://www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg But when I export the list of links as an CSV file, the http:// is removed. www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg Another Example below: By copy & paste URL direct from Moz Pro
Technical SEO | | johnwall
http://thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue By export CSV file.
thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue Which one do I use to enter into the “Redirect From” field in Shopify URL Redirects? Do I need to have the http:// in front of the URL? Or is it not required for redirects to work? Kind Regards, John Wall
The Hair Hub0 -
Can you help by advising how to stop a URL from referring to another URL on my website please?
Stopping a redirect from one URL to another due to a 404 error? Referred URL which is (https://webwritinglab.com/know-exactly-what-your-ideal-clients-want-in-8-easy-steps/%5Bnull%20id=43484%5D) Referring URL (https://webwritinglab.com/know-exactly-what-your-ideal-clients-want-in-8-easy-steps/)
Technical SEO | | Nichole.wynter20200 -
Internal Linking issue
So i am working with a review company and I am having a hard time with something. We have created a category which lists and categorizes every one of our properties. For example a specific property in the category "restaurant" would be as seen below: /restaurant/mcdonalds /restaurant/panda-express And so on and so on. What I am noticing however is that our more obscure properties are not being linked to by any page. If I were to visit the page myurl.com/restaurant I would see 100+ pages of properties, however it seems like only the properties on the first few pages are being counted as having links. So far the only way I have been able to work around this issue is by creating a page and hiding it in our footer called "all restaurants". This page lists and links to every one of our properties. However it isn't exactly user friendly and I would prefer scrapers not to be able to scrape all properties at once! Anyway, any suggestions would be greatly appreciated.
Technical SEO | | HashtagHustler0 -
On our site by mistake some wrong links were entered and google crawled them. We have fixed those links. But they still show up in Not Found Errors. Should we just mark them as fixed? Or what is the best way to deal with them?
Some parameter was not sent. So the link was read as : null/city, null/country instead cityname/city
Technical SEO | | Lybrate06060 -
Links below linking (not sitelinks)
Hi All, Please can you let me know the name and / or point me at an article / blog / directory on how best to achieve additional links under a search engine listing (I don't mean site links) e.g. I do a search for 'home insurance' on Google.co.uk and under the listing for Compare the Market it has - home insurance, building insurance and landlords insurance. Thanks for your help!
Technical SEO | | Joseph-Vodafone0 -
Too Many Page Links
I have 8 niche websites for golf clubs. This was done to carve out tight niches for specific types of clubs then only broadens each club by type - i.e. better player, game improvement, max game improvement. So far, for fairly young sites, <1 year, they are doing fairly well as I build content. Running campaigns has alerted me to one problem - too many on-page links. And because I use Wordpress those links are on each page in the right sidebar and lead to the other sites. Even though visitors arrive via organic search in most cases they tend to eventually exit to one of the other sites or they click on a product (Ebay) and venture off to hopefully make a purchase. Ex: Drivers site will have a picture link for each of the other 7 sites. Question: If I have one stie (like a splash page) used as one link to that page listing all the sites with a brief explanation of each site will this cause visitors to bounce off because they will have one click, than the list and other clicks depending on what other club/site they would like to go to. The links all open in new windows. This would cut down on the number of links per page of each site but will it cause too much work for visitors and cause them to leave?
Technical SEO | | NicheGuy0 -
Rel Canonical ? please help
Can some one please answer a question for me, I have a crawl error stating that I have [#### Rel Canonical 326](http://pro.seomoz.org/campaigns/243472/issues/18) Can you please advise me on how serious these Errors are? I was told by one person not to worry but It seems far to many to me. thanks
Technical SEO | | Chris__Chris0