How to gain more conversions through my website
-
Hello,
I have a wealth coaching website
bobweikel(dot)com
Will you look at it and tell me how I can improve traffic and conversions.
I want to gain several clients a week just from the web.
Possible areas of help:
On-site SEO & keywords
link building: I don't see how to link build here
Content Creation
Adwords
Thanks!
-
Hi Bob, here's some resources to get you started!
This YouMOz article has some ideas:
15 Smart Ways to Find Guest Posting Opportunities
You can search google for blogs that cover the same topics as your site that accept guest posts using queries like:
finance coaching blog "guest post"
There's more about using google to find guest blogging opportunities here: 3 Smart Google Search Tips to Hunt for Guest Post Opportunities
You could try searching twitter. A great way to do this is to use followerwonk to search people's bios. You could do searches like:
nlp coach blog
Take a look at what others are doing, see if they have their own blogs that might accept guest posts or even if they don't you may be able to find out where they are guest posting.
Think about where your potential audience are going to hang-out too. If you can get guest posts infront of them and get some direct qualified referral traffic to you site then this can be even better. You may find that people arriving through this channel convert better.
Remember that guest blogging isn't just about getting those backlinks. It's a great way to build your reputation/authority and position yourself in your chosen niche.
Again, hope this helps.
-
I changed it up, it's a little better now.
How do I find the "lots of opportunities to guest post"?
Thanks Doug!
-
I'll check out SiteTuners CEO. Thanks again EGOL! You're one of the best!
-
Thank you for such good suggestions. I have a lot to learn.
-
You could hire a conversion optimization company such as SiteTuners. They can help you improve your site and your sales pages for better conversion. Or you can read Tim Ash's book (SiteTuners CEO) "Landing Page Optimization" and try to do it yourself.
Or, the best approach is what I did... read the book twice, attend landing page optimization workshop, work on the project yourself, then have them help you kick it up a notch.
It will probably not cost as much as you think. Just have them to a study and recommend and then two one hour on the phone with you sessions.
-
I would like to help you through a suggestion. The right approach to gain more conversion rate is to get the target audience to your site. To get target audience to your site, you should select the right keywords for your site. Try choosing those keywords which are best suited to the service that you offer. I hope this is a helpful answer to you.
-
Hi Bob,
Just some quick thoughts, please don't take anything here as criticism!
My first impression when visiting the site is that it's "a lot about Bob" and not much about "me!" I would suggest that you open with a clear proposition so people instantly get what's in it for them when the hit your site.
Try to take an external perspective and think about your site from your customers perspective. (Have you got a clear understanding of the type of people your customers are?)
What are the problems/needs of your target audience? You need to write content that targets those needs. (They don't need "Bob.")
Can you answer: "Is this for me? Am I going to find what I'm looking for?"
You need to explain the benefits of the service/solutions you offer.
Explain the benefits of what you do - why should someone come to you and not the next guy? What makes what you do unique?
What are the concerns that potential customers might have? How can you address these concerns?
Nice clear call to action, with a reason to take action now.
"Free consultation" is nice, but why should I be interested? Your calls to action are right at the top of the page, before you've given someone a reason to call. I don't go onto the internet to get some "free consultation."
"Call now to find out how YOU can take control of YOUR money today!"
The list of outcomes could be a lot more direct and compelling. They feel a little like "features" and I'm not entirely sure I understand what they mean. Can you flip these into more direct benefits - with what that actually mean to the potential customer. (It's useful to ask "why should I care?")
Once you get someone to call for their free consultation - do they convert to customers?
As for link building, I would have thought there would be lots of opportunities to guest post about these kinds of thing? Not only would this get links, but gets you in front of the right eye-balls and builds authority/credibility?
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing website with country-specific TLD to unlisted. How?
Help: I have a website with a country-specific TLD. Google Console sees the target country as the same for the TLD, but tells me that I can 'select Unlisted' if I "want to ensure that your site is not associated with any country or region." The question is, how? I cannot see how to edit the country in the new console? Any ideas/help?
Intermediate & Advanced SEO | | twofourseven0 -
Spammy page with canonical reference to my website
A potentially spammy website http://www.rofof.com/ has included a rel canonical tag pointing to my website. They've included the tag on thousands of pages on their website. Furthermore http://www.rofof.com/ appears to have backlinks from thousands of other low-value domains For example www.kazamiza.com/vb/kazamiza242122/, along with thousands of other pages on thousands of other domains all link to pages on rofof.com, and the pages they link to on rofof.com are all canonicalized to a page on my site. If Google does respect the canonical tag on rofof.com and treats it as part of my website then the thousands of spammy links that point to rofof.com could be considered as pointing to my website. I'm trying to contact the owner of www.rofof.com hoping to have the canonical tag removed from their website. In the meantime, I've disavowed the www.rofof.com, the site that has canonical tag. Will that have any effect though? Will disavow eliminate the effect of a rel canonical tag on the disavowed domain or does it only affect links on the disavowed website? If it only affects links then should I attempt to disavow all the pages that link to rofof.com? Thanks for reading. I really appreciate any insight you folks can offer.
Intermediate & Advanced SEO | | brucepomeroy1 -
New Website SEO Implications
Hi Moz Community, A client of mine has launched a new website. The new website is well designed, mobile friendly, fast loading and offers a far better UX than the old site. It has similar content but 'less wordy'. The old website was tired, slow, not mobile responsive etc but still ranked well. The domain has marketing leading authority and link metrics. Since the launch, the rankings for virtually every word has plummeted. Even previously ranked #1 words have disappeared to page 3 or 4. New pages have different URLs (301s from the old urls are working fine) and still score the same 98% (using the Moz page optimiser tool). Is it usual to experience some short term pain, or are these rankings drop an indication that something else is missing? My theory is that the new URLs are being treated like new pages, and that those new pages don't have the engagement data which is used for ranking. Thus, despite having the same authority of the old pages, as far as user data is concerned, they are new pages and therefor, not ranking well - yet. That theory would make logical sense but I'm hoping some experts here can help. Any suggestions welcome. Here's a quick checklist of things I have already done: complete 301 redirect list
Intermediate & Advanced SEO | | I.AM.Strategist
New sitemap
Submitted to console
Created internal links from within their large blog
Optimised all the new pages (img alts, H1s etc) Extra info: Platform changed from Wordpress to Expression engine
Target pages now on level 3 not level 2 (extra subfolder used)
Less words used (average word count per page from 400+ to 250) Thanks in advance 🙂0 -
Installing SSL to website and site ranking
I am installing SSL to my website. Will it hurt my ranking in Google as the url will change and backlinks of the website are without ssl url.
Intermediate & Advanced SEO | | Esnipper0 -
Why doesn't my website crawl by Google?
Hi mozzers and members, I am having issues, why my website: http://profilecosmeticsurgery.com/ crawl by Google? let me share more clearly when this starts happening. A month or around 45 days back our website is being indexed and crawled quite well without any issues with having .html extension pages with static built website.
Intermediate & Advanced SEO | | SEOOOOOoooooooo
We finally thought to change to .php version and make whole website and its pages to be treated dynamically.
Once we changed all changes, thereafter this issues started. It has been more than 45 days, our website isn't being crawled since then. I didn't know what are the things preventing this to? Please help. Thanks in Advance Capture1.PNG0 -
Do Website Engagement Rates Impact Organic Rankings?
Hello Experts, 1) Do Website Engagement Rates Impact Organic Rankings? What does Website Engagement Rates means? Is it a visitor stay on my page long time? Can anyone guide me what things we can include in website engagement rates Specifically for "Ecommerce Sites" ? Can I consider - 1) Reviews 2) Video's 3) Good Images and informative description 4) video's 5) highlighting relevant blog posts at category pages 6) email subscription etc as website engagement? Thanks!
Intermediate & Advanced SEO | | wright3351 -
Unable to Crawl my Website
Hi all, I have a website that I am trying to promote, but tried to add it here in SEOMoz and got the following message: We have detected that the root domain evolving-networks.co.uk does not respond to web requests. Using this domain, we will be unable to crawl your site or present accurate SERP information. Does anyone know why this website cannot be crawled? Please help. Thank you in advance!
Intermediate & Advanced SEO | | LSDigital0 -
Why do branded manufacturer websites have multiple pages for their products?
My favorite golf ball is the Srixon Tour Yellow ball. Srixon has a product detail page here (www.srixon.com) AND there's also a product detail page here at shop.srixon.com. Is there any sort of SEO penalty here because there's some duplication? Does the fact the store is a separate subdomain make this more allowable? Many branded manufacturer websites work this way but it just doesn't make sense to me to have two product pages that you have to manage content when you can have just 1 with a call to action. I also work for a branded manufacturer and am considering rebuilding our website from the ground up with the online store and the main/marketing website blended into one to eliminate this duplication. We have this same duplicated marketing/store setup as well. any feedback is greatly appreciated. Confused.
Intermediate & Advanced SEO | | Timmmmy0