Adwords Quality Score Help
-
Hi,
I have (well I though I did have) a well optimised landing page for Google Adwords for the keyword Sonos Play 3, but yet my quality score is 3/10 - 4/10. It has been like this for a while now.
You can see the landing page here
If you would like to see the Add Content let me know. (attached as an image)
I appreciate any and all help I receive.
Thank You
Rick
-
Very good video, thanks.
I think i just need to change my ads around alittle for better CTR.
-
A 2% avg isn't bad - im glad to hear it went up to 5/10
-
It is very low.
I would suggest you watch this video it will answer all of your questions.
http://www.youtube.com/watch?v=3noFLUiLwnA&feature=youtube_gdata_player
Hope it helps, good luck
-
Hey Serge, its around adverage 2% for the week
P.S. Just hit 5/10 QS.. Not change anything
-
Hi. I am sorry I was sleeping in the morning when opened it up. I was interested in CTR, no CPC.
-
Hey Serge,
Impressions today is 96 adverage CPC at £1.80..
The keyword has been running for months at this QS, and there is 4 keywords in the group, 3 of the same just different match types and the other with 'buy' before it.
Thanks for looking at this.
-
how many impressions your ad has and what is cpc?
have you ran it or just added and it showing you that QS?
how many keywords you got in your ad group?
p.s. Egol on this forum suggested reading Advanced Adwords, i'm half done, it's very solid information that you might need, especially about QS. you can rent at amazon
good luck
-
Sorry, i just updated my answer, i meant;
- Exact Match is coming back at 4/10
- I also have Phrase match at 3/10
-
i would try exact match keywords and make sure the ads relate to that keyword
-
- Exact Match is coming back at 4/10
- I also have Phrase match at 3/10
Im page 3 on google SEPR for the keyword and after 1/2 weeks i think they keyword is going well. Just cant see the problem with this quality score.
-
Are you using a broad keyword or a exact?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Quality Score is 8/10
Hi, I have few keywords in my Adwords search campaign with quality score 8/10. When I checked everything is above average like 1>Ad relevance 2> Landing Page Experience 3> Expected click through rate.to If everything is above average what to improve to get quality score 10/10?? I'm using most of the ad extension Thanks
Paid Search Marketing | | Alick3000 -
Disparities between AdWords clicks and Analytics sessions
Hi all, Have an Analytics account connected to my AdWords account which is showing HUGE gulfs in clicks and sessions for a CPM campaign. 500 clicks = 0 sessions. Does anyone have any idea why this could be the case? Auto-tagging is on and everything looks to be in place. The website itself is on a 303 so I was wondering could that be impacting things? The CPC is also just 1p so that's got me very suspicious. Thanks in advance.
Paid Search Marketing | | Whittie0 -
Adwords structure issue
Background: We manufacture and sell our own products to the UK and English speaking world. We rank well for major terms but there is lots more traffic to be had with PPC so we've always used Adwords At present I target keywords in 3 ways. 1. I have an [exact match] campaign that I use to target terms like [acme widget] 2. I have a broad match campaign that I use to target keyword targets I have identified through research like +blue +acme +widget. 3. I have an even broader campaign that I use to target the very long tail terms that it would be too time consuming to create groups and ads for like +camo +rocket +acme +widget The problem: My 3rd category won't show! I use varied bids to make sure the more relevant ads show where they overlap (eg 2nd campaign bid is 50% of 1st campaign, 3rd campaign bid is 50% of 2nd) but 3rd campaign wont show for long tail searches when I test it with the random crap that people search for! I get the error message... Your ad isn't being displayed for this keyword because there may be other ads within your account that are ranked higher and have similar keywords. 2 questions I suppose, is my structure acceptable and if it should work why isn't it?! Thanks so much all! Matthew
Paid Search Marketing | | mat20150 -
Adwords quality score is bull?
Is it me or is Google Adwords quality score a load of bull. I use part numbers as my keywords and have virtually the same landing page for each one. The only difference is the order of the paragraphs in my descriptions, the product attributes and the SKU. so why does one part get an 7 and the other a 5? Surely they should be the same?
Paid Search Marketing | | DavidLenehan0 -
Is a $100 adwords credit appropriate here
Hello, A long time ago we set up an Adwords campaign for our company on my sister's personal Adwords account. My sister would like us to set up a new account under a business email for the new Adwords keyword research we want to do. Is using a $100 coupon appropriate for our new account? I honestly don't want to use it if it's against Google's policy. And is there anything else I need to keep in mind as far as fees or requirements in setting up a new account and/or using the coupon? Thanks!
Paid Search Marketing | | BobGW0 -
Your site is in organic results for adwords keyword - improved quality score?
Let's say I am targeting a keyword "Blue Widgets Cityname" with an AdWords campaign. My SEO landing page is coming up in position #6 in the organic results for this keyword. Because I have my website in the organic search results, does my quality score automatically improve? Conversely, my quality score could go up because the organic search results facilitate a higher CTR for both the ads and the organic results. However, I am wondering if there is a quality score algorithmic component that automatically makes my quality score go up simply because the same domain I am targeting is in the organic results.
Paid Search Marketing | | qlkasdjfw0 -
AdWords question on text ads
Hey all, I have a certain format I want to follow on my text ads across several ad groups. I deleted all the past ads and only three ad groups remain with ads that follow this format. When I hit add new ad group, the ad come pre-populated with the text of a now deleted ad and I cannot for the life of me change it. I would love for one of my active ads to come up as I only have to change one name and one number in each ad. How do I control what that default ad is? How can I make it stop being an ad I have deleted. Please help!
Paid Search Marketing | | DanDeceuster0 -
Keyword quota exceeded! Need help with Adwords Strategy
Hello, I was playing around with my Adwords and received a nice message from Google saying "Keywood Quota exceed". Basically I have too many keywords. That made me wonder if I could organize my keywords better. I sell tractor parts online. The majority of traffic is from people putting the part number into Google i.e 0J51MP5ON . It therefore made sense to use the manufactures SKU as keywords. The problem is that we have 30,000 keywords and will be moving to 100,000 - which above the Google limit. Each keyword links to the appropriate page on the website i.e. 0J51MP5ON goes to the 0J51MP5ON page. To make things simpler I could cut down on keywords by redirecting all parts starting with 0J5 to a 0J5 landing page for parts being with 0J5. The would be from the same Tractor manufacturer. However, I am worried this will reduce conversation rates. It will make it easier to manage the keywords. Anyone got any better suggestions?
Paid Search Marketing | | DavidLenehan0