What if it is a domain name
-
The suggestion is that my keyword food truck be in the URL of gourmetstreets.com. But what if my URL which is the domain name of the site does not contain the keyword?
I cannot change the domain name, can or should I?
Thanks
-
Good responses
Having a look at your site.. another option you could look at is to create a "food-truck-franchise" landing page, i.e.: http://gourmetstreets.com/food-truck-franchise (with content targetted to food truck fanchises & links to each different franchise type)
And have all the franchise pages site in a folder beneath:
- http://gourmetstreets.com/food-truck-franchise/american
- http://gourmetstreets.com/food-truck-franchise/chillipeppers
- http://gourmetstreets.com/food-truck-franchise/deli-cuisine
From that "parent" page you could create a whole heap of knowledge base articles:
-
Excellent response by Andrew. I would add that you should also create specif pages on your site for some of your long-tail keywords and include those keywords in your URL.
Example: www.gourmetstreets.com/food-truck-franchise-oppertunities/
or like the one you already have http://gourmetstreets.com/how-to-start-a-food-truck-franchise/
-
HI Richard,
While it is commonly regarded that a keyword loaded URL is a ranking signal and beneficial to rankings, you would really want your full keyword target 'food truck franchise' in the URL to get the full benefit you are referring to.
That said, Google is placing stronger focus on 'brands', and the leading SEO's feel keyword loaded domains will hold less value over the coming months/years.
Looking at your website, 'Food truck' on its own is quite generic and will generate a lot of irrelevant traffic even if you did rank well with it. I would focus your efforts on 'offsite' SEO and link building related to people looking for franchise/new business opportunities via blogs, guest posting, local business forums, startup/entrepreneurial forums etc etc for your 'food truck/business franchise' related keywords.
Hope that helps.
Cheers,
Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to increase domain authority?
Hi, I created a new blog about 2 months ago and the domain authority is still at 1 but the page authority is booming like a rocket. How do I increase DA? Please visit my blog and suggest the possible ways. Regards,
On-Page Optimization | | suzy470 -
Company name in Site Meta description?
Ok. So I know that you should have your company name in the site title, but is it all that important in the site description? The reason I ask is because I am competing with another company for the #1 position (I was number 1, now #2) that has an 8 character name and mine is 22 taking away from a great deal of real estate in my 150-160 character site description in which I could provide additional information describing my company. Should I remove my name in the site description enabling me to use more descriptive keywords and actionable text such as (Find, research, contact, professional, info) etc. Thanks,
On-Page Optimization | | photoseo10 -
How to 301 redirect, without access to .htaccess and to a new domain
There are few ways to do this and I would like to ask other Mozzers if they have found the best way. We have a site .co.uk and are moving it back to .com. However we do not have any access to the site folders for .co.uk. (We have to move it anyway as our provider is withdrawing their service). We have built our URL 301 redirect file and it is ready to go, but how to impliment it? We can repoint .co.uk to another site, and then redirect all traffic for each URL but this is quite messy, or just forget trying to 301 each page and just rediect the whole site.
On-Page Optimization | | BruceA
the .com has more authority already, but we ready do not want to frustrate visitors who are using a link to reach a product, only to find they hit our homepage and not the product. Your thoughts would be very welcome or other ideas Bruce0 -
Hyphens in Domain Name
I have a client who is a business broker. I have just begun working with them, and they are trying to determine the best domain name to use - they have several. business-broker-alabama.com vs businessbrokeralabama.com Which one of these has more value? I know that search engines have somewhat devalued keywords. The first one probably has a little more SEO value, but is going to be a drag in terms of marketing -- saying "business hyphen broker hyphen alabama" is going to get old for them. Thanks!
On-Page Optimization | | csmithal0 -
Forcing keywords into domain structure
Hi there, Over the last few years, I've seen people structuring their site so that their main content is all housed in a folder named after the site's primary keywords. For example, if I had some content about home insurance, normally naming conventions state that I might put the content at a URL such as: www.mydomain.com/home-insurance However, some sites, may change this structure to include their main keyword again in the URL string: www.mydomain.com/insurance/home-insurance The folder 'insurance' would normally hold the site's Sitemap to increase internal linking strategy too. I'd be really interested to hear whether anyone has seen any serious benefits from re-structuring their site in this way? What are your thoughts on this? Thanks,
On-Page Optimization | | theshortstack0 -
Why is our site dropping in Domain Authority
Hi all, I have a question. I have been working SEO on our site www.betxpert.com for the last 4-6 weeks and I have been looking forward to seeing the new DA and PA numbers. However today, our DA is now 30...where it was 31 or 33 a couple of days ago. How come the decrease? I have only improved the site i should say... Hope someone can shed a little light on the issue... -Rasmus
On-Page Optimization | | rasmusbang0 -
Blog outgoing links to a certain domain?
Hi Mozzers, I am working with a website with very decentralized ownership. There are two different languages, each with a different owner. Owner A keeps linking to crap sites, that hurt the entire site. My question is this: Is there a way - through .htaccess or robots.txt - that Google can be asked NOT to crawl the links to external crap sites? The problem is that Owner B cannot control Owner A's html, and thus not implement rel="nofollow" on links. Thanks!
On-Page Optimization | | ThomasHgenhaven0 -
What's the impact of # in the main domain page?
After a little research I did in the Source Code of the root domain page of seomoz.org and searchenginejournal.com , I found that the first one contains no at all and that the other contains like 10 . I though that the was something relatively important on a web page for on page optimisation. Did I missed something? What's you opinion on the subject? Thanks for your help!
On-Page Optimization | | Louis-Philippe_Dea0