Switching ecommerce CMS's - Best Way to write URL 301's and sub pages?
-
Hey guys,
What a headache i've been going through the last few days trying to make sure my upcoming move is near-perfect.
Right now all my urls are written like this /page-name (all lowercase, exact, no forward slash at end).
In the new CMS they will be written like this: /Page-Name/ (with the forward slash at the end).
When I generate an XML sitemap in the new ecomm CMS internally it lists the category pages with a forward slash at the end, just like they show up through out the CMS. This seems sloppy to me, but I have no control over it. Is this OK for SEO? I'm worried my PR 4, well built ecommerce website is going to lose value to small (but potentially large) errors like this.
If this is indeed not good practice, is there a resource about not using the forward slash at the end of URLS in sitemaps i can present to the community at the platform? They are usually real quick to make fixes if something is not up to standards.
Thanks in advance,
-First Time Ecommerce Platform Transition Guy
-
The change is no problem, unless you have links to those pages. Then I would just make your CMS keep the url structure. (Create a sanbox and send the job to someone on elance)
If you change url structure: Create an index sitemap file. Then create a sitemap for the old site and the new site. If the urls are different in any way this is very good to do. Then submit the sitemap in webmaster tools and it should show two. Then google will crawl both pages faster and see the redirects and get your new URLs updated fast.
-
Hi Paul,
We're going through old unanswered questions and following up. How is that headache coming?
Can you pass along any helpful lessons learned? If your question has been answered or you've had a helpful response, it'd be great if you could mark that as well. Thanks!
-
Sounds like you should just pick the way the CMS renders them, upper case. And just redirect any lowercase/mixedcase to that? As I said, it doesnt matter at all which you pick - but everything on your site must match.
-
James,
Consistency has me worried quite a bit, simply because some things I don't have control over - for example if i 301 all my URLS to lowercase (which i very much want to do) - than they will still show up with upper-casing in the sidebar and on the XML sitemap. This goes for my product lists as well, they show up with upper-casing via the way the CMS renders them.
I believe I have two choices, and please correct me if I’m wrong. I could 1.) either get the engineers to make it so everything is lowercase, which may or may not be possible OR 2.) I could fully embrace the new CRM - upper-casing and all, and just do 1 set of 301's from old site to new site.
Let me know what you think and thanks a bunch for your help thus far.
-
Are these URL's to categories/folders or product detail pages? Generally you'd expect the trailing slash on folders only, e.g.
/foldera/
/foldera/productaThe sitemap must match the exact URL's used on the site obviously - I would expect a slight penalty if your URL's in sitemap cause a redirect. That would be sloppy.
Having said all this, consistency is key - not necessarily whether there are slashes or not. You must be careful though that whichever someone uses (and they'll link to you both ways) you always redirect to the same style.
-
Hi Paul,
I think the previous URL structure was better and you should fix the new cart to use the same URLs as the old one. You'll probably have to go dig into the cart's source code to do that, but it might also simply be a settings in your ecommerce's control panel.
I doubt having a trailing slash to a URL will have a significant impact on your rankings. What is important is that you stay consistant in the way you link to your pages. If you change your URLs, be sure you 301 redirect every single previous URL to their new one.
Best regards,
Guillaume Voyer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ECommerce Category Page H2
Hello, I have a dental eCommerce and I think to make products names in the category page as H2 is that good practice for SEO? and how is the situation as they are clickable elements drive to the product page? here an example: https://souq.dental/bonding-agents
Technical SEO | | Anass110 -
Will a Robots.txt 'disallow' of a directory, keep Google from seeing 301 redirects for pages/files within the directory?
Hi- I have a client that had thousands of dynamic php pages indexed by Google that shouldn't have been. He has since blocked these php pages via robots.txt disallow. Unfortunately, many of those php pages were linked to by high quality sites mulitiple times (instead of the static urls) before he put up the php 'disallow'. If we create 301 redirects for some of these php URLs that area still showing high value backlinks and send them to the correct static URLs, will Google even see these 301 redirects and pass link value to the proper static URLs? Or will the robots.txt keep Google away and we lose all these high quality backlinks? I guess the same question applies if we use the canonical tag instead of the 301. Will the robots.txt keep Google from seeing the canonical tags on the php pages? Thanks very much, V
Technical SEO | | Voodak0 -
Canonical URLs in an eCommerce site
We have a website with 4 product categories (1. ice cream parlors, 2. frozen yogurt shops etc.). A few sub-categories (e.g. toppings, smoothies etc.) and the products contained in those are available in more than one product category (e.g. the smoothies are available in the "ice cream parlors" category, but also in the "frozen yogurt shops" category). My question: Unfortunately the website has been designed in a way that if a subcategory (e.g. smoothies) is available in more than 1 category, then itself (the subcategory page) + all its product pages will be automatically visible under various different urls. So now I have several urls for one and the same product: www.example.com/strawberry-smoothie|SMOOTHIES|FROZEN-YOGURT-SHOPS-391-2-5 and http://www.example.com/strawberry-smoothie|SMOOTHIES|ICE-CREAM-PARLORS-391-1-5 And also several ones for one and the same sub-category (they all include exactly the same set of products): http://www.example.com/SMOOTHIES-1-12-0-4 (the smoothies contained in the ice cream parlors category) http://www.example.com/SMOOTHIES-2-12-0-4 (the same smoothies, contained in the frozen yogurt shops category) This is happening with around 100 pages. I would add canonical tags to the duplicates, but I'm afraid that by doing so, the category (frozen yogurt shops) that contains several non-canonical sub-categories (smoothies, toppings etc.) , might not show up anymore in search results or become irrelevant for Google when searching for example for "products for frozen yoghurt shops". Do you know if this would be actually the case? I hope I explained it well..
Technical SEO | | Gabriele_Layoutweb0 -
Is page rank lost through a 301 redirect?
Hi everyone. I'd really appreciate your help with this one 🙂 I've just watched Matt Cutt's video 'what percentage of PageRank is lost through a 301 redirect?' and I am confused. I had taken this to mean that a re-direct would always lose you page rank, but watching it again I am not so sure. He says that the amount of page rank lost through a 301 redirect is the same as any other link. Does this mean that no page rank at all is lost during site migrations? Or is it the case that first page rank would be lost from the original link and then more page rank would be lost from any subsequent redirects? watch?v=Filv4pP-1nw
Technical SEO | | RG_SEO0 -
How does this rank? - a page that is 301 redirected
How does a 301ed page rank in google? In google I searched for" ikea.ca" which is set up as a 301 redirect to www.ikea.com/ca/en and was surprised to see the url --> www.ikea.ca actually ranking. IKEA Canada <cite>ikea.ca/</cite>IKEA Featuring Scandinavian modern style furniture and accessories. Include storage options, lighting, decor products, kitchen appliances and beds. Bedroom - Kitchen - Living Room - IKEA North York
Technical SEO | | Morris770 -
Why can't i get the page if i type/paste url directly?
Hello, just click the following link, http://www.tuscany-cooking-class.com/es/alojamiento/villa-pandolfini/ It might be show the 404 page, but follow this way, www.tuscany-cooking-class.com/es then select alojamiento link, then select first property name with villa-pandolfini, Now you can view the page content, why it behave like this, We are using joomla with customized. Anyone help me to fix this issue Thanks Advance Alex
Technical SEO | | massimobrogi0 -
What's the best URL Structure if my company is in multiple locations or cities?
I have read numerous intelligent, well informed responses to this question but have yet to hear a definitive answer from an authority. Here's the situation. Let's say I have a company who's URL is www.awesomecompany.com who provides one service called 'Awesome Service' This company has 20 franchises in the 20 largest US cities. They want a uniform online presence, meaning they want their design to remain consistent across all 20 domains. My question is this; what's the best domain or url structure for these 20 sites? Subdomain - dallas.awesomecompany.co Unique URL - www.dallasawesomecompany.com Directory - www.awesomecompany.com/dallas/ Here's my thoughts on this question but I'm really hoping someone b*tch slaps me and tells me I'm wrong: Of these three potential solutions these are how I would rank them and why: Subdomains Pros: Allows me to build an entire site so if my local site grows to 50+ pages, it's still easy to navigate Allows me to brand root domain and leverage brand trust of root domain (let's say the franchise is starbucks.com for instance) Cons: This subdomain is basically a brand new url in google's eyes and any link building will not benefit root domain. Directory Pros Fully leverages the root domain branding and fully allows for further branding If the domain is an authority site, ranking for sub pages will be achieved much quicker Cons While this is a great solution if you just want a simple map listing and contact info page for each of your 20 locations, what if each location want's their own "about us" page and their own "Awesome Service" page optimized for their respective City (i.e. Awesome Service in Dallas)? The Navigation and potentially the URL is going to start to get really confusing and cumbersome for the end user. Think about it, which is preferable?: dallas.awesomcompany.com/awesome-service/ www.awesomecompany.com/dallas/awesome-service (especially when www.awesomecompany.com/awesome-service/ already exists Unique URL Pros Potentially quicker rankings achieved than a subdomain if it's an exact match domain name (i.e. dallasawesomeservice.com) Cons Does not leverage the www.awesomecompany.com brand Could look like an imposter It is literally a brand new domain in Google's eyes so all SEO efforts would start from scratch Obviously what goes without saying is that all of these domains would need to have unique content on them to avoid duplicate content penalties. I'm very curious to hear what you all have to say.
Technical SEO | | BrianJGomez0 -
Best way to create page title to products catalog
Hi guys, i'm having problems with duplicated page title, and i want to know what is the best way to avoid this problem. The example is like this: Title page (A): Product name A - category - section Title page (B): Product name B - category - section, What you think guys i can resolve this problem, Thank you so much for your help.
Technical SEO | | NorbertoMM0