Linking Root Domains V.s Total Links
-
When analysing a company's inbound links, what is more important to note: The number of linking root domains, or the total number of links? And why?
-
Thanks AWSthreads,
That was a really helpful answer, as I was trying to verify a proper method to analysing a company's links. I tried a link analysis of a couple of websites myself, and noticed that there was a mixture of branded and commercial links and Image links, is this what your talk about when you say that you would pick out the links you think you can benefit from (or would you actually be basing that wholly on link authority).
With hope, I will gain enough knowledge so I can attend a link building workshop and start learning at the next level!
Thanks for your time,
Janaya
-
Thanks Doug,
I did some inbound link analysis for two companies and found that the Linking root domains and total links seemed rather relative to site authority, so I think you have also answered my question about website how a company gains authority also! (Two bird with one stone).
Cheers for your time,
-
I'd also consider the purpose of analyzing links. When I look at a competitors links, I look at the volume of linking domains, then I look at the kind and quality of the domains.
If I'm wondering why a competitor is kicking my butt, I don't care about the quantity of links as much as the quality of links. I'll look through the links in the profile and pick out the links I think I can benefit from and pursue a link acquisition.
If you're only interested in face value information, the number of linking domains is most important.
-
The number of linking root domains is normally more important.
(From the Open Site Explorer about): "Engineers at SEOmoz have found that "# of linking root domains" is much more highly correlated to real rankings than "# of links"."
Think about the extremes, you could have a page that has hundreds of links from one other website vs. a page that has 1 links for hundreds of websites. Which one do you think is more likely to be more valuable?
Think of it like 20 votes from one person vs. 1 vote from 20 people!
Of course this is taking a very simplistic view. Remember also that not every other site has the same authority, So you need to look at the domain authority of the linking root domains too!
Would you trust a page that a bunch of sites you've not heard of link to vs a page that the likes of wikipedia, cnn, BBC News all link to?
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who's going to Pubcon Las Vegas in October 2015? I'm looking to connect with programmers, seo and link building providers.
Hi Moz Members, We are heading to PubCon next month. We are a marketing agency looking to connect with providers that can help us service our clients with website development and seo. Please drop me a line at cwjteng@hotmail.com with your contact information and blurb about your company/services. Thanks! K
Link Building | | kjseo0 -
Link building
Hello everyone, I am building links for an e-commerce site and I need to increase the value of the links we get by placing them on specific pages in order to pass more juice to inner pages. Which part of the website should I point the links to? Because there is no content section on the site what I can do is either link to the homepage (not an option) or link to inner pages such as category/subcategory/product pages. My doubt is that it wouldn't look natural to link to products pages from a piece of content or from a site where people go with the intention not to buy but to get information. Any opinions on this?
Link Building | | PremioOscar0 -
Links from Real Estate Websites Link Page, Do or Don't?
It seems that real estate sites have at times been under heavier scrutiny from the search engines. But real estate agents get networking, which makes acquiring those links a little bit easier. Plus with localization of search, I think real estate sites may give off a good GEO scent. Should SEO's go for links from real estate websites? Does a reciprocal link devalue said links?
Link Building | | Thos0030 -
Using an SEO Agency to build one-way links for you via link exchange
There are a number of SEO agencies which offer link building as part of their SEO offerings. I believe they build one-way links to the client site, by offering another link in exchange to the liking site. So, if the client site is "C", and link is being requested from site "A", the site "A" owner is offered a link from site "B" in return. Is this a good and/or recommended practice?
Link Building | | thinkvidya0 -
Building Links
Hi everyone, I am new to SEO and in the process of building links the clean way. Any suggestions on how exactly I can find websites that are linking out to quality websites already? I went thru most of my competitors link building strategy - and 90% of their links are done either thru link exchange or paid links. So looking at my competitors strategy does not really help. So I need to find websites/blogs/forums that are ready to link to me if I can show them some useful content. How do I find these websites first? Please help! Cheers! Arjun
Link Building | | ArjunRajkumar0 -
If I write a PR release on a site such as PRweb with anchor-text links that is picked up and published by other news sites, do the engines consider this duplicate content or additional, beneficial links?
I recently wrote a news release on PRweb that was picked up identically by 8 other news websites, with the same anchor-text links as the original. Is the reproduction of duplicate content and links across different websites like this to the benefit or detriment of SEO and ranking power? Some of the links are: http://www.mynewsdesk.com/uk/view/pressrelease/eventa-new-eventa-christmas-parties-website-is-launched-648923?utm_source=rss&utm_medium=rss&utm_campaign=Alert&utm_content=pressrelease http://www.prweb.com/releases/christmasparties/neweventasite/prweb8562064.htm Many thanks!!
Link Building | | RobertHill0 -
Do you think it's a good idea to try to find synergy between clients for blog posts/citations/links, or should you keep clients away from each other?
Say you have for example three (in this case) clients, and: Client A sells red widgets Client B is a doctor Client C sellls blue widgets With some research, you find that: Red widgets (A) can make the process of blue widget creation (C) even more effective. Red widgets (A) can protect you from harmful things that doctors (B) are qualified to recommend that you stay away from. Furthermore, there are things that doctors (B) recommend that you do in order to maximize the benefits of red widgets (A) Blue widgets (C) carry with them certain potential health risks, which according to doctors (B) can be minimized using the following means Sometimes blue widgets (C) can be used to effectively repair red widget (A) factories ...and so forth. Sure you're really writing these articles to generate links and exchange authority, and frankly you started with "how can I find synergy between these clients?" rather than a with a great article subject that needed a citation which luckily happened to be another client, but the citations are legitimate and the clients are qualified to speak on the subjects where their expertise and interests overlap. Would you consider going ahead with this? Does anyone have any experience doing it? I could see potential pitfalls if clients were to interact with each other, but keeping yourself as the intermediary might well work and overall it seems like a decent way to grab low-hanging fruit as they say. What do you guys think?
Link Building | | PathMarketing0 -
Where's MY SEO DVD'S
When I first signed up about a week and a half ago I paid for the DVD's but not only did I not get a confirmation, but my 2 emails requesting a status went unanswered. A question about the page crawl gets answered right away. So is this co. all tech? Sales dept. just takes money, then hides? What's up?
Link Building | | joemas990