Advice on further SEO
-
I am frustrated by a lack of progress for a major keyword I want to rank for. I have made several pages, optimized with Onpage and even a whole site but I can't seem to get my ratings up.
I am hoping somone can take a look at my pages and efforts and offer me some advice...
Keyword is "National Currency"
One site is devoted to this keyword: NationalCurrencyValues
This site is ranked 30th and is down 9...
and this page on another site is devoted to the same keyword
ranked 26th is: http://www.antiquebanknotes.com/National-Currency.aspx
-
First, I appreciate all the responses and I will certainly take something from each of them. Vahe touched on something that I thought I should do and now it's confirmed. My national currency page sits on top of several sub pages but I don't have links to the sub pages from within that page. I figured it was enough to have them on the menu. But in the back of my mind I wondered if there was some SEO type reason to use a bunch of internal links to make the site more navigable and to pass link juice around.
Thanks everyone who answered!
-
Internal linking for this page can improve. Each page is considered as a single entity. Therefore effectively interlinking pages can improve the strength of the overall site. Do this by:
- Having a breadcrumb which links to the homepage.
- Ensure all the sub pages for this section link to this page.
- If possible any other page (not too many) which mention about this topic, to include a link to this page.
What you are doing is essentially pushing up link juice from the lower level pages to this page to improve its authority. In addition you are linking this page to the home page so that search crawlers can also find this page much quicker. Ensure you use a keyword rich anchor text.
As Matt said also build links.
Hope this helps,
Vahe
-
The site seems to have decent on-site optimisation, now you should concentrate on some off-site work.
- Build some links, looking at competition, I think between 5 and 10 real manual links should work well. (good quality, relevant link sources are a must).
- Get some social work done - set up a twitter account and tweet with your keyword inside the tweet message and a link to your landing page. Once this is done you can encourage re-tweets. There is no point tweeting at all if you don't get retweets - these are the important factors for Google. Try to get your friends and genuine customers or site visitors to retweet it for you. Remember not to cheat this step, you cannot use fake accounts. These need to be genuine and aged accounts.
- Do the same as above with Facebook and the G+
With a little time this should see you climb. Dont forget to keep your content fresh... Update your content with some well written unique content (news section maybe?).
-
On-page looks good to most extent. If you just build 6-7 quality/authority links that are relevant, you have a good likelihood of outranking several competing sites to be at least on the 1st page.
If I were you I'd go for 3 word phrases first, rank for them (enjoy the traffic), and as you do that, you would be also building enough authority and trust to be strong enough to compete for major 2 word phrases. Having big goals for rankings is good but breaking them into small milestones makes them easier to achieve IMO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lightboxes and SEO
Do lightboxes (AKA popup boxes when you click "learn more" type CTAs) have any negative effect on SEO? We are looking at revamping our sites to have more of a tiled approach, and a lightbox with summary content popping out with additional CTAs, directing to pages with more information or free trial pages. Is there any downside to this approach from an organic perspective? is there anything specific to keep in mind when creating these if not?
Intermediate & Advanced SEO | | Chris81980 -
Two websites vs. one for SEO
I recently met with a new potential client who currently has two websites for his business - one that is for the business as a whole and another that is specific to one of his particular services (his main service and what the overall business is known for). My first question was "why do you have two websites?" His response was that he has had a really hard time ranking well organically for his main service. He worked with an SEO company for two years and never was able to establish a solid organic presence for searches related to his main service - so he went ahead and had a site built to focus specifically on that service with the hope that it would help him rank organically for searches related to that service. The new site was built very recently (Dec. 2014) and it hasn't had a lot of optimization work put into it. The original site has a much higher Domain Authority, more incoming links, etc. My typical preference has always been to use one website and drive all traffic to that site, while building out specific content for any products/services on individual pages of the site. For some reason I'm torn as to what to do with this particular situation since his main concern is ranking for his core service, which hasn't happened with the original site. I'm concerned, though, that optimizing and managing two websites will be less effective than driving all of the traffic to one site, and that it could actually be detrimental overall. What are your thoughts? Suggestions? Feel free to let me know if you need any more details.
Intermediate & Advanced SEO | | garrettkite0 -
SEO Advice for Angular JS
We are changing our homepage (and gradually the rest of the site) to Angular JS.
Intermediate & Advanced SEO | | theLotter
In order not to lose anything in terms of SEO we are implementing Hashbangs + escaped fragment snapshots. Are there any other SEO considerations you think we should have and/or additional elements that we could add to the page to improve it in terms of SEO?0 -
SEO frustration...is my website too busy?
My real estate website, www.RiverValleyGroup.com, is currently not ranked in the top-50 for any of the keywords that I am currently targeting. I am targeting keywords such as 'Louisville homes', 'homes for sale in Louisville KY', etc....I am starting to think maybe my site needs to be revamped? I'm fairly new to SEO and have no idea how to get on the 1st page of Google for targeted keywords. Please help!
Intermediate & Advanced SEO | | gohawks77900 -
Negative SEO + Disavow
My site is very new (~1 years old), but due to good PR we have gotten some decent links and are already ranking for a key term. This may be why someone decided to start a negative SEO attack on us. We've had less than 200 linking domains up until 2 weeks ago, but since then we have been getting 100+ new domains /day with anchor texts that are either targeted to that key term or are from porn websites. I've gone through the links to get ready and submit a disavow... but should I do it? My rankings/site traffic has not been affected yet. Reasons for my hesitations: 1. Google always warns against using the disavow, and says "you shouldn't have to use it if you are a normal website." (sensing 'guilty-until-proven') 2. Some say Google is only trying to get the data to see if there are any patterns within the linking sites. I don't want the site owners to get hurt, since the villain is someone else using xrumer to put spammy comments on their site. What would you do?
Intermediate & Advanced SEO | | ALLee0 -
Mobile SEO
Hi there, My website when searching via mobile is now showing the mobile version of the site in SERPs, well for quite sometime now to be honest, anyway the ranking in mobile are no different to what they are on desktop, is there actually anything I can do to influence my mobile SERPs? 9 times out of 10 it's desktop websites that are ranking about me in mobile search. Any help would be appreciated.
Intermediate & Advanced SEO | | Paul780 -
HTML entities and SEO
I recently came across an article on HTML entities that discussed how their appear in search results. The same article also mentioned that their use might be considered spam. Since I know nothing of them (other than what I read in the one article) are they a good or bad idea to make meta descriptions stand out from the crowd?
Intermediate & Advanced SEO | | casper4340 -
Expiring URL seo
a buddy of mine is running a niche job board and is having issues with expiring URLs. we ruled it out cuz a 301 is meant to be used when the content has moved to another page, or the page was replaced. We were thinking that we'd be just stacking duplicate content on old urls that would never be 'replaced'. Rather they have been removed and will never come back. So 410 is appropriate but maybe we overlooked something. any ideas?
Intermediate & Advanced SEO | | malachiii0