How to handle Not found Crawl errors?
-
I'm using Google webmaster tools and able to see Not found Crawl errors. I have set up custom 404 page for all broken links. You can see my custom 404 page as follow.
http://www.vistastores.com/404
But, I have question about it.
Will it require to set 301 redirect for broken links which found in Google webmaster tools?
-
I agree with Ben on this one. There are plenty of 404s caused by scraper sites that don't and won't affect my time, especially on big sites.
Also, redirects aren't the only tool available. There are plenty of other ways to fix GWT 404 errors, particularly if there is a fundmental problem aside from the link in question.
-
Hi Commerce, I was certainly came across a blog post on this topic on Google's Webmaster Central blog, it covers most of the questions around 404 errors.
Generally speaking:
- If these are pages that you removed, then the 404 HTTP result code is fine.
- If these are pages that changed addresses, then you should 301 redirect to the new addresses. How you do this depends on your setup, for Apache-servers you may be able to use the .htaccess file for this.
- Unless these are pages that used to receive a lot of traffic from search, these 404s won't be the reason for your site's traffic dropping like that. Google understands that the web changes and that URLs disappear - that is not a reason for Google to stop showing your site.
So my recommendation would be to check the URLs that are listed as 404 crawl errors. If any are important, then set up redirects to the appropriate new URLs as soon as you can. If none of them are important, then keep this in mind as something worth cleaning up when you have time, but focus on the rest of your site first. Often drastic drops in traffic are due more to the general quality of the website, so that's what I'd recommend working on first.
For more deatails refer to How to Fix Crawl Errors.
I hope that your query had been solved.
-
Makes sense - in which case the homepage might not be the best place for you.
Another option for the custom 404 which works well in certain circumstances is to add a dynamic element to it.
For example, we know the referring URL has reference to product XYZ which may now be unavailable, but perhaps we can dynamically pull in other relevant products into the 404 page.
Thats something I am looking to do with hotels that become unavailable - pull in a dynamic element to the 404 which basically recommends some other hotels close by.
-
Well I would have to disagree with that principal. Sometimes you have to think a little broader than just SEO and ask yourself if it really makes commercial sense to redirect everything.
That's why I put a financial cost against each unique redirect. At the end of the day it requires someone to action it and that person has a cost associated with their time that may be better allocated working on something that will actually drive business uplift or improve customer experience.
Each to their own of course, but I see a lot of SEO's who don't think big picture and they up using up developer resource doing stuff that then has no impact. It just p!sses people off in my experience.
-
Hi Ben,
I agree with you that some links are not worth redirecting. However, in my experience a dead link never comes alone. Often there is some kind of reason that the link was created, and there might be others you don't know about.
For this reason I usually recommend redirecting all broken links, even if the individual link is not worth the trouble. Obviously there are exceptions to this rule, but most of the time it's worth your trouble.
Sven
-
Good to know! But, I have very bad experience to redirect such a strong page to home page. I have removed too many product pages for market umbrellas from my website and redirect it to home page. Because, I don't have specific landing page or inner level page for it. So, I'm able to see change over ranking for specific keywords. My home page is ranking well in Market Umbrellas keyword because too many external page link my product page with that keyword. It also create negative ranking impression for my actual targeted keyword which I'm using for my home page.
-
Yeah, which is basically what Kane is saying as well. If you don't have an appropriate internal page then you could send the 301 redirect to your homepage or if it was a specific product you might want to redirect it to the parent/child category.
If its a particularly strong URL that has been linked to from many good external sources then you might consider adding a replacement content page and redirecting to that.
Ben
-
Hi Ben,
I got your point. If my page is available on external page which have good value (Good page rank or heavy amount of traffic) so, I need to redirect it on specific internal page to save my page rank flow. Right?
-
Hopefully I am understanding your question correctly here....
The main benefit of the custom 404 page aside from the obvious improvement to user experience is that you provide additional links into content that otherwise wouldn't necessarily be available to the search bots.
In essence if you just had a standard 404 error page you'd send the search bots to a dead page where their only decision would be to leave the domain and go elsewhere.
Regards setting up 301 redirects I like to associate a cost to each 301 redirect. Imagine the time it will take you or someone else to set each redirect up (say $5 per redirect). Then consider the following:
Is the URL that is 404 worth redirecting?
(1) Does it hold some residual SEO value (i.e., is it present on external sites that is driving link equity? if so can you redirect that equity to somewhere more valuable?
(2) Is the URL present on an external site driving referral traffic? if so do you have a new content page that will still match the users intent?
if the URL(s) that are 404'ing have no real link equity associated to them and/or you don't have a genuinely useful page to redirect the user to then I would just let them hit the 404 page.
If in doubt put yourself in a users boots and ask yourself if the set-up you have done would offer a valuable experience? no point redirecting a user to something totally irrelevant to the original intent - it'll just p!ss them off most the time and increase your bounce rate.
-
If there is a link pointed at that 404 page, then I will almost always 301 it to regain that link value. If I control the source of the link, I'll change that instead. If the link is from a spammy or junky website, I don't worry about it.
Here is a worthwhile article on how to go about fixing GWT crawl errors:
http://www.seomoz.org/blog/how-to-fix-crawl-errors-in-google-webmaster-tools
I would suggest adding more content to your 404 page. Try to help people find what they're looking for by suggesting common pages, product segments, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to handle SEO redirection after remove www
Recently our https://bestclassifiedsusa.com free classifieds USA website we move from www to non www format. Now old urls still showing in Google SERP. When click they show 404 error pages due to removed old ads.
Technical SEO | | bcuclassifieds
We redirect www to non www version for main domain but still old cache pages affected.
How to dynamically handle this case, all old www version ads pages auto redirect to relevant category pages?0 -
How do i fix fatal error message?
I Am Trying To Remove A Robots.txt code i put in my root domain a while back because i didn't know what i was doing. everytime i enter my domain (domain.com/robots.txt) i get a fatal error message. How do I fix this fatal error message? ipALV2z
Technical SEO | | icebergsal0 -
Site Crawling with Firewall Plugin
Just wondering if anyone has any experience with the WordPress Simple Firewall plugin. I have a client who is concerned about security as they've had issues in that realm in the past and they've since installed this plugin: https://wordpress.org/support/view/plugin-reviews/wp-simple-firewall?filter=4 Problem is, even with a proper robots file and appropriate settings within the firewall, I still cannot crawl the site with site crawler tools. Google seems to be accessing the site fine, but I still wonder if it is in anyway potentially hindering search spiders.
Technical SEO | | BrandishJay0 -
New pages need to be crawled & indexed
Hi there, When you add pages to a site, do you need to re-generate an XML site map and re-submit to Google/Bing? I see the option in Google Webmaster Tools under the "fetch as Google tool" to submit individual pages for indexing, which I am doing right now. Thanks,
Technical SEO | | SSFCU
Sarah0 -
Title errors for pages behind a login
On our website we have content which is located behind a members login. the SEOMoz crawl report has returned these pages with a "no title" error against them. It appears that these pages are being crawled until the website prompts it to login. I can only presume that it follows the url but doesn't have an opportunity to crawl the meta data. what is the solution for these pages? 401, so that the bots know these pages are behind a login? do we implement anything to ensure "no index", "no follow"? I searched the T'interwebs and couldn't find anything conclusive on this issue.
Technical SEO | | digitalez0 -
Rel Canonical errors after seomoz crawling
Hi to all, I can not find which are the errors in my web pages with the tag cannonical ref. I have to many errors over 500 after seomoz crawling my domain and I don't know how to fix it. I share my URL for root page: http://www.vour.gr My rel canonical tag for this page is: http://www.vour.gr"/> Can anyone help me why i get error for this page? Many thanks.
Technical SEO | | edreamis0 -
Help with bing redirection error
Can somebody help me figure out this bing redirect error. The link to "http://w******/flea-control" has resulted in HTTP redirection to "http://w******/feas/flea-control/".Search engines can only pass page rankings and other relevant data through a single redirection hop. Using unnecessary redirects can have a negative impact on page ranking. I am using wordpress. I am actually linking to the /feas/flea-control/ version. I have looked every where for help. I got this error using bings seo toftware
Technical SEO | | OxzenMedia0 -
Crawl Errors
Okay, I was just in my Google Webmaster Tools and was looking at some of the stats. I have 1354 "not found" pages google says. Many of these URL's are bizarre. I don't know what they are. Others I do know. What should I do about this? Especially all the URL's I don't even know what they are?
Technical SEO | | azguy0