Organic ranking vs Local ranking
-
After reading this blog entry from Dr Pete on Mirametrix, my question would be:
What's more important for a local company, being in the 7 pack or in the top 10 organic results? Which one attracts more clicks?Is the optimization for local ranking just became more important than the traditional SEO?
-
Given the current state of local, I tend to agree with Robert. Those local results seem to dominate in some cases and they're a powerful draw for search visitors. I should add, though, that it's possible to be in the 7-pack AND organic with blended results - sometimes, Google actually counts a listing as both.
I'd say it also depends a lot on the nature of your business. Some queries/industries are naturally local-oriented, and you have to compete in that space. For some queries, local won't matter at all. If your business is naturally local, though, and many queries produce 7-packs or blended results, that's where you have to compete.
-
Hello Echo1
I am of the opinion that given the seven pack would be above 90% of the organic results in most cases, that the local is more important. Here is how I arrive at that conclusion:
Without local, we know that the first page results are basically #1 is getting 35 to 40% of clicks, #2 roughly 10 to 12%, #3 - #5 would be approx. 9, 6, 5%.
Next, we know people are creatures of habit. So, just the fact the seven pack is above, says they will choose it first.Also, we have a client who ranks #7 (G) in Places and then shows up in the organic at number 5. He gets most of the clicks through the Places listing.
As to did it just become more important, I think it always has been but Google forced us to clarify the position.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge difference in browser and search console rankings: Any latest updates?
Hi, We know that it's common to see some ranking difference in browser and GSC for a keyword. But I can see there is a huge difference from last 3 months. We position at 15 to 20th position when we search in browser (different IPs without signing in to any Google account; where as the rank in GSC varies between 35 around. I wonder if anything changed in the way Google reports and does anybody face the same issue? Is there anything we can do about this? Thanks
Algorithm Updates | | vtmoz0 -
Question: About Google's personalization of search results and its impact on monitoring ranking results
Given Google's personalization of search results for anyone who's logged into a Google property, how realistic and how actually meaningful/worthwhile is it to monitor one's ranking results for any keyword term these days?
Algorithm Updates | | RandallScrubs0 -
Ranking Drop After Switching Sites
I have a client who's rankings dropped after switching to out site. We know that rankings can drop a little after switching, but we are concerned that hers are still low. Any suggestions? As far as I can tell, the links to her site remained the same. Thanks Holly
Algorithm Updates | | hwade1 -
Is our office location keeping us from showing up in the local results?
I’m the managing broker of Reilly Realtors, a real estate brokerage in Austin, TX. We are ranking fairly well for our targeted keywords, but we never show up in the local results. We serve the entire Austin area, but our office is in Bee Cave, a small town located a few miles southwest of Austin. Is our office location keeping us from showing up in the local results? And if so, how can we rank in the local results without moving our office to the downtown area? Thanks, Michael
Algorithm Updates | | AndrewHill0 -
6 year old Corporate domain lost all rankings on EMD day.
Hello, our company's website goo.gl/7Q56G lost all our rankings after the EMD algo update. Our domain is NOT a EMD. At the same time, I found that we have about 6000 new, extremely low quality spam backlinks with the same anchor text ("loan"). I saw some of those a few weeks ago, but didn't really pay much attention because I didn't believe Google would think we build those. I didn't get any messages on webmaster central. If this occurred with the EMD update, is it because of the low quality backlinks? Most of the real spammers, brokers (we are the actual funding source) are now dominating the top 10 for our main keyword "merchant cash advance". We were in the top 10 for the past 4 years, why would we get hit so hard now? I really appreciate your advice.
Algorithm Updates | | DaveMri1 -
Do you believe CTR affects rankings
As you know, Google tracks CTR on keywords for your website visible through google Webmaster Tools. How much if at all do you believe this affects your rankings on the tracked keywords?
Algorithm Updates | | TheGrid0 -
Has anyone notice their website page rankings in Bing and Yahoo slipping lately?
My websites for the most part rank higher in Yahoo and Bing than in Google. Now, ranking within those search engines (Yahoo/Bing) are settling in to where my websites rank in Google. Any thoughts? Anyone else experiencing this? Thank you for your time!
Algorithm Updates | | APICDA0 -
High bounce rates from content articles influencing our rankings for rest of site
We have a large content article section on our e-commerce site that receives a lot of visits but also have very high bounce rates. We are wondering if this is hurting the rest of our site's rankings. **When I say bounce rates I mean what ever metrics Google is using to determine quality content (specifically after the Panda update). ** We are trying to determine if having the content articles on our domain hurts us. We only have the content articles for link building.
Algorithm Updates | | seozachz0