Is Google stupid?
-
Why does buying links still work? I don't mean approaching an individual webmaster and cutting a deal, that seems to be nearly impossible to detect. But the huge link brokers, like Text Link Ads, Build my Rank or Linkvine, Google has to be aware of them, right? Can't they just create accounts to see the whole network, and ban the sites? Why wouldn't they just do that?
-
We've seen a pattern with this stuff - it works temporarily, then gets cut in value. TLA is the one I tested last year - rankings went way up, but as soon as we dropped the links they fell (indicating that TLA stock did work). However, when we observed and talked to folks who'd turned it on and kept it on, they reported that rankings, then dropped (within ~90 days with TLA).
Recently, we've seen Google start banning many private blog networks (warning, links below contain a LOT of black hat stuff and some none-too-friendly posters as well, unfortunately):
http://www.internetmarketingtoolsupdate.com/internet-marketing-tips/seo-link-monster-warning/
Those are all in just the past week.
Google's not stupid, but I do think their webspam team has been swamped. Recently though, it feels like they're making a bit more progress, and I wouldn't be surprised if they continue kicking some tail in the link spam/black hat world.
-
Google is actually addressing private blog networks as we speak. I was shocked this hasn't been discussed at all (on here at least). But in the past week or two, they had an algo update to penalize this PBNs, and the people that purchase links on them. Matt Cutts even tweeted about it last week.
-
I think Google will eventually crack down on sites like Build My Rank, and it could be soon. Perhaps it's not so easy since these sites have hundreds or thousands of blog sites in their blog network, but I'm willing to bet that Google will do something about them.
I can't imagine anyone serious thinks relying entirely on these sites for their backlinks is a good long-term strategy (or even a short-term one). It's just a matter of time until Google cracks down.
-
If Google were truly stupid, they wouldn't be a multi-billion dollar company, let alone the #1 search engine worldwide.
There's two groups of behavior Google doesn't like. You have your black hat SEO (where you can spike your ratings but you're only one or two steps ahead of Google) and your grey hat (where Google doesn't like the behavior but also can't really filter it out yet).
Paid links are a problem only if they are followed links. A nofollow paid link is, AFAIK, acceptable to Google because you're not trying to game the SEO (and every legitimate network does it that way). Paid links as an SEO strategy CAN work, but Google has proven (especially with Panda) that they have become MUCH better at finding unnatural link patterns and devaluing them. And for an SEO that's your real risk: fruitless efforts (especially if you spent money on them).
-
Hi Menachemp,
In a word, no. Google is not stupid. Yes, these link farms do exist, but Google is very clued up, and will penalise sites with links from known link farms. If the link comes from a site with absolutely no value/correlation to your site, it can actually have a negative effect on your SEO.
It is becoming increasingly important to get links from valuable sources, it's not just about quantity. I would say that 10 links from very valuable, reputable sources is better than 1,000 links from mediocre sources.
Cheers
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Significant "Average Position" dips in Search Console each time I post on Google My Business
Hi everyone, Several weeks ago I noticed that each Wednesday my site's Average Position in Search Console dipped significantly. Immediately I identified that this was the day my colleague published and back-linked a blog post, and so we spent the next few weeks testing and monitoring everything we did. We discovered that it was ONLY when we created a Google My Business post that the Average Position dipped, and on the 1st July we tested it one more time. The results were the same (please see attached image). I am 100% confident that Google My Business is the cause of the issue, but can't identify why. The image I upload belongs to me, the text isn't spammy or stuffed with keywords, the Learn More links to my own website, and I never receive any warnings from Google about the content. I would love to hear the community's thoughts on this and how I can stop the issue from continuing. I should note, that my Google My Business insights are generally positive i.e. no dips in search results etc. My URL is https://www.photographybymatthewjames.com/ Thanks in advance Matthew C0000OTrpfmNWx8g
White Hat / Black Hat SEO | | PhotoMattJames0 -
Why is this site ranked #1 in Google with such a low DA (is DA not important anymore?)
Hi Guys, Would you mind helping me with the below please? I would like to get your view on it and why Google ranks a really new domain name #1 with super low domain authority? Or is Domain Authority useless now in Google? It seems like from the last update that John Mueller said that they do not use Domain Authority so is Moz Domain Authority tool not to take seriously or am I missing something? There is a new rehab in Thailand called https://thebeachrehab.com/ (Domain authority 13)It's ranked #1 in Google.co.th for these phrases: drug rehab thailand but also for addiction rehab thailand. So when checking the backlink profile it got merely 21 backlinks from really low DA sites (and some of those are really spammy or not related). Now there are lots of sites in this industry here which have a lot higher domain authority and have been around for years. The beach rehab is maybe only like 6 months old. Here are three domains which have been around for many years and have much higher DA and also more relevant content. These are just 3 samples of many others... <cite class="iUh30">https://www.thecabinchiangmai.com (Domain Authority 52)</cite>https://www.hope-rehab-center-thailand.com/ (Domain Authority 40)https://www.dararehab.com (Domain Authority 32) These three sites got lots of high DA backlinks (DA 90++) from strong media links like time.com, theguardian.com, telegraph.co.uk etc. (especially thecabinchiangmai.com) but the other 2 got lots of solid backlinks from really high DA sites. So when looking at the content, thebeachrehab.com has less content as well. Can anyone have a look and let me know your thoughts why Google picks a brand new site, with DA 13 and little content in the top compared to competition? I do not see the logic in this? Cheers
White Hat / Black Hat SEO | | igniterman75
John0 -
How to deal with spam heavy industries that haven't gotten the hammer from Google?
One of our clients works in the video game category - specifically, helping people rank higher in games like League of Legends. In spite of our trying to do things the right way with white hat link building, we've suffered when trying to compete with others who are using comment and forum spam, private blog networks, and other black hat tactics. Our question is - what is the right approach here from a link building perspective? Is it an "if you can't beat them, join them" or do we wait it out and hope Google notices and punishes those who don't play nice? Some test terms to see what we're up against: "elo boost" and "lol coach." Would love to hear thoughts from anyone who's dealt with a similar situation.
White Hat / Black Hat SEO | | kpaulin0 -
Why Link Spamming Website Coming on First Page Google?
As we all already know about link spamming. As per Google Guidelines Link building, Exact Keywords Anchor Link Building is dead now but i am looking most of the website coming on first page in Google doing same exact keywords linking. I think directory, article, social bookmarking, press release and other link building activity is also dead now. Matt always saying content is more important but if we will not put any keywords link in content part then how website rank in first page in Google. Can anybody explain why is website coming on first page because when i am doing same activity for quality links with higher domain authority website then we are affected in Google update.
White Hat / Black Hat SEO | | dotlineseo0 -
How do you change the 6 links under your website in Google?
Hello everyone, I have no idea how to ask this question, so I'm going to give it a shot and hopefully someone can help me!! My company is called Eteach, so when you type in Eteach into Google, we come in the top position (phew!) but there are 6 links that appear underneath it (I've added a picture to show what I mean). How do you change these links?? I don't even know what to call them, so if there is a particular name for these then please let me know! They seem to be an organic rank rather than PPC...but if I'm wrong then do correct me! Thanks! zorIsxH.jpg
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Google places VS position one ranking above the places.
Hi Guys, Will creating a new Google places listing for a business have any effect their current position one spot for their major geo location keyword? I.e restaurants perth - say they are ranking no 1 above all the places listings if they set up a places listing would they lose that position and merge with all the other places accounts? Or would they have that listing as well as the places listing? I have been advised it could be detrimental to set up the places account if this is the case does anyone know any ways around this issue as the business really needs a places page for google maps etc. Appreciate some guidance Thanks. BC
White Hat / Black Hat SEO | | Bodie0 -
Google Preferred Agency???
I just stumbled upon an SEO company's website that says they are a 'Google Preferred Agency'. This isn't just a line of copy on the site, it's featured prominently on the site, and they use the Google logo as well. I've never heard of a 'Google Preferred Agency'. One would think that even if there was such a thing, that it would involve a link back to a profile page on Google like they do with AdWords/Analytics partners... Am I missing something, or is this company doing something a little shady? I don't want to toss the name of the company out there because I don't want to publicly bash them.
White Hat / Black Hat SEO | | stevefidelity0 -
Instability on the server - punishment in Google?
My site has about 50k pages indexed in Google. We are well respected, and we believe our stories add much value to the user. However, we are having serious problems with my hosting service and the site is unavailable for more than 15 hours. Unfortunately we also have no provision for him to return to work. I wonder if this kind of instability can cause some punishment on Google, if so, I wonder if there is anything we can do to tell Google that we are aware and working to resolve the problem.
White Hat / Black Hat SEO | | lucastudio0