Where to place your brandname in your URL?
-
Hello everybody! Quick and short question:
What is better when you want to rank for your your brandname?
www.jobsbrandname.com or www.brandnamejobs.com
I think for SEO it's better to use the last one but marketing has the wish to use the first one.
Thanks for your responce!
-
I don't think it matters much which order if you're talking about the SEO benefit of where the keyword is.
To me, it just makes more logical sense to choose www.companynamejobs.com from an English language standpoint. If my choice was between "SEOmozjobs.com" and "jobsSEOmoz.com" I would choose the first one (although they both look a little like spam to me, which is why I still think using a subfolder is better)
-
Im sorry that my question is not very clear! The situation at this moment is that we are the owner of www.companyname.com. The clean up the first ten results we want to start a job website.
What is better? www.jobscompanyname.com or www.companynamejobs.com if you want to score on the keyword (companyname)?
-
I don't think that I completely understand the question. Are there multiple existing websites? Can you give me a more specific example or description of what the question here is?
-
Hi Jeffrey,
Do you have a recommendation for this question? Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
Thanks!
-
Thank you for your responce! Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
-
If you really own that brand shouldn't your URL be brandname.com?
-
I'm curious to know more about what the purpose of this domain is before making too many recommendations.
But are you trying to create a separate site for job listings for your brand? If that's the case, keep it on the same domain and use brandname.com/jobs or jobs.brandname.com
This will make the most sense if you already have a site for your domain name : i.e. brandname.com
-
The last one would be better with the keyword being in the beginning but either on should be fine if you follow up with a title format capitalizing on the brandname i.e. BRAND NAME | OTHER TARGETED KEYWORDS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Submitted URL has crawl issue - Submitted URL seems to be a Soft 404 - but all looks fine
Google Search Console is showing some pages up as "Submitted URL has crawl issue" but they look fine to me. I have set them as fixed but after a month they were finally re-crawled and google states the issue persists. Examples are: https://www.rscpp.co.uk/counselling/175809/psychology-alcester-lanes-end.html
Technical SEO | | TommyNewmanCEO
https://www.rscpp.co.uk/browse/location-index/889/index-of-therapy-in-hanger-lane.html
https://www.rscpp.co.uk/counselling/274646/psychology-waltham-forest-sexual-problems.html There's also some "Submitted URL seems to be a Soft 404": https://www.rscpp.co.uk/counselling/112585/counselling-moseley-depression.html I also have more which are "pending", but again I couldn't see a problem with them in the first place. I'm at a bit of a loss as to what to do next. Any advice? Thanks in advance.0 -
Migration to new URL structure
Hi guys, Just wondering what your processes are when moving a large site to a completely new URL structure on the same domain. Do you 301 everything from old page to new page, or are your more selective - i.e. only 301 pages that have a certain page authority, for example. Thanks!
Technical SEO | | A_Q0 -
Strange URL's indexed
Hi, I got the message "Increase in not found errors" (404 errors) in GWT for one of my website. I did not change anything but I now see a lot of "strange" URL's indexed (~50) : &ui=2&tf=1&shva=1 &cat_id=6&tag_id=31&Remark=In %22%3EAny suggestion on how to fix it ?Erwan
Technical SEO | | johnny1220 -
Blog article URL - with or without date?
Quick question to all you folks: does including the date in a blog article's permalink affect rankings? For example, here's an article with the month and year, as well as the blog title: http://www.ayzanyc.com/blog/2012/12/difference-between-hot-chocolate-hot-cocoa/ Is it better to omit the date and just put the blog title? Also, if is better to avoid using the date, is it worth it to change the link structure of our previous articles (given that the URL will now be different), or should we just focus on future articles? Thanks ahead of time for your advice.
Technical SEO | | onurkiyak0 -
Old URL redirect to New URL
Alright I did something dumb a year a go and I'm still paying for it. I changed my hyphenated URL to the non-hyphenated version when I redesigned my website. I say it was dumb because I lost most of my link juice even though I did 301 redirects (via the htaccess file) for almost all of the pages I could find in Google's index. Here's my problem. My new site took a huge hit in traffic (down 60%) when I made the change and even though I've done thousands of redirects my old site is still showing up in the SERPS and send much if not most of my traffic. I don't want to take the old site down in fear it will kill all of my traffic. What should I do? Is there a better method I should explore then 301 redirects? Could the other site be affecting my current rank since it's still there? (FYI...both sites are built on the WP platform). Any help or ideas are greatly appreciated. Thank you! Joe
Technical SEO | | kaje0 -
URL content format - Any impact on SEO
I understand that there is a suggested maximum length for a URL so as not to be penalized by search engines. I'm wondering if I should if should optimize our ecommerce categories to be descriptive or use abbreviations to help keep the URL length to a minimum? Our products are segmented into many categories, so many products URL's are pretty long if we go the descriptive route. I've also heard that removing the category component entirely from a product URL can also be considered. I'm fairly new to all this SEO stuff, so I'm hoping the community can share their knowledge on the impact of these options. Cheers, Steve
Technical SEO | | SteveMaguire0 -
/$1 URL Showing Up
Whenever I crawl my site with any kind of bot or a sitemap generator over my site. it comes up with /$1 version of my URLs. For example: It gives me hdiconference.com & hdiconference.com/$1 and hdiconference.com/purchases & hdiconference.com/purchases/$1 Then I get warnings saying that it's duplicate content. Here's the problem: I can't find these /$1 URLs anywhere. Even when I type them in, I get a 404 error. I don't know what they are, where they came from, and I can't find them when I scour my code. So, I'm trying to figure out where the crawlers are picking this up. Where are these things? If sitemap generators and other site crawlers are seeing them, I have to assume that Googlebot is seeing them as well. Any help? My developers are at a loss as well.
Technical SEO | | HDI0 -
URL parameter reduction plug in
Anyone know of a good plug-in that reduces the amount parameters used in URLs? I need one for an ASP based system and a PHP based system
Technical SEO | | matmox0