Moved Up in SERPS & Traffic, Need Help Converting
-
Hello,
After listening to the advice of many of you on this forum, I have managed to move my site up in the SERPS, close enough to where I want/need to be.
My traffic has increased heavily, yet I am still not seeing a large increase in orders being placed.
I am positive that I have the lowest prices on these items, and the most information available about them, yet I still can't seem to convert a lot of this traffic into sales.
Can you guys please take a look at my site and provide some guidance on what I can/should do to help convert these visitors to customers?
my site is : http://goo.gl/JgK1e
Thanks
-
UGC = User Generated Content. User reviews are a form of UGC which will increase the amount of content you have targeting highly targeted long tail keywords in SERPs.
-
What you could do - and I agree with most of the comments here about the lack of the buy button - is to group your products under categories / sub-categories / .... etc. - and display these as the dropdown menus. I can see you're using Magento so this should be easily done.
Having sub navigation, visitors can quickly navigate to the product section they are interested in and are not forced to click through a number of pages in order to get the option to buy.
Also - in the Analytics you could set up the goal for a final product page and see how many people actually got to the page where they can see 'Add to basket' button - this will give you a clear indication whether this actually is causing the problem.
-
Yes, but once again take a look at all the details Prime85 has given. For example he says: "So the number 1 page that people exited from was the homepage..." If this is the same place they are coming from then it has nothing to do with the buy buttons. Although I think that you brought and excellent idea in which could eventually increase conversions, I also think it would be unfair to make it the cause of his loss of conversions without knowing the full details why users are even landing on his site. I would have to look into the analytics to get a more accurate understanding.
-
Dude, i thought this was a joke at first seeing that you don't even have BUY buttons on your product pages. As a Mozzer who helps many people here in Q&A, I got annoyed that "I" couldn't find your buy buttons. So I checked another page and the same thing happened. I had to FINALLY drill down into a model # to get a buy button. can you image a searcher? They would simply hit the back button because there is NO CALL TO ACTION.
http://plasticstorage.com/plastic-bins-stacking/quantum
Change your site to something like uLine: http://www.uline.com/BL_767/Side-Loader-Tape-Dispensers?keywords=Tape%20Dispensers%20Hand%20Held
-
Thanks
So the number 1 page that people exited from was the homepage...
the number 1 keyword i got hit for was "not provided"
the number 2 and 3 were the first two i mentioned earlier.
the worst bounce rate of the three was 13.4%.
Does that help you help me (Jerry Maguire fan?) If not, please tell me what info could help you help me....thanks
-
No it's not a stupid question. Keep asking, that's how your going to reach your goals and you're at the right place for it.
Actually this is Google Analytics:
-
Ok I will look into that and get back to you... Stupid question but analytics is webmaster tools, correct? Thanks again
-
1. Log in to your analytics account
2. Left column click "Traffic Sources"
3. Next expand "sources"
4. Then expand "search"
5. Last click "organic"
This will give you a list of all the keywords that you have been hit for
Also at the top, your able to change the date range to get a more specific time range
I believe your question is premature about conversions because you really need to look at your analytics data before you can understand what, where and why your traffic is coming from.
Try utilizing YouTube for some beginner tutorials for learning the basics on analytics.
-
Well I monitor my traffic through my live chat support. It shows as visitors come in to the site, where they're coming in from and I monitor what pages they are viewing... I have a google analytics acct I just don't know how to use it that well. But I see every page every visitor goes to and see when they leave...
-
You started this discussion with stating "My traffic has increased heavily, yet I am still not seeing a large increase in orders being placed." I was under the impression that you are utilizing Google Analytics to come up with this data. How are you coming up with the data that you stated about increased heavily traffic?
-
The main keyword is plastic bins, plastic storage bins, wire shelving and some others... I don't know how to gain all that information through webmaster tools, any ideas where I can find this? Any ideas on keywords I should target instead? Thanks
-
Thanks.. Out of curiosity, what is ugc?
-
Don't jump to fast! The first question is what keywords are you getting hit for or how are you getting your traffic? Did you check your analytics? If you can provide details of the keywords or avenues that are bringing users to your site, it will give a better basis for making a determination. Keywords are the number 1 factor in determining conversions and many people over look that.
-
First, compliments to a very nice looking site. I agree with Mike's comment that you need a shopping cart and a spot for visitors to add the items to the cart. Even when I quickly drill down, there's not a readily noticable way to order. Reviews would probably help too and the UGC will help in the SERPs. Good Luck.
-
Maybe have some sort of arrow pointing out that the next step is to pick a size?
-
It is a mixed group, some bail out from the product and some from the category pages....
-
I'd ask for the sale sooner. Put check boxes with the different models for each type, and have an "Add to Cart" button below it. I thought I was on a review website until I got all the way down.
Less on what I saw, and more on analytics. Are you looking where your highest exit % pages are? Are they in the Cart, or on product pages? What % exit?
-
My first thought is that you don't have a clear call to action to buy on your product pages. Simply having a button that says "buy" or "add to cart" would probably be the lowest hanging fruit.
Secondly, you don't have reviews on your site. If you use google merchant then you could get customers to leave reviews. You could then use the api to place the reviews directly on your own product pages.
Hope those two things help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help on how to test the DA, PA of the website
Please help me. How to check the DA, PA of the website https://toolaim.com/ . I want to know any quality website to take care of it more. But at present I do not know any forum quality is good and trust. Thank you
Reporting & Analytics | | gogoanimetp0 -
Two Tracking for Banners - Internal Promotion & Event Tracking -Any Impact on Analytic Figure or Bounce Rate?
Hi All, I have implemented Internal Promotion - https://developers.google.com/tag-manager/enhanced-ecommerce#promo-clicks for my ecommerce site on homepage banners. Along with this I did event tracking for Banner click. So any negative impact of bounce rate or other reports? Thanks
Reporting & Analytics | | Arnold30 -
Help Blocking Crawlers. Huge Spike in "Direct Visits" with 96% Bounce Rate & Low Pages/Visit.
Hello, I'm hoping one of you search geniuses can help me. We have a successful client who started seeing a HUGE spike in direct visits as reported by Google Analytics. This traffic now represents approximately 70% of all website traffic. These "direct visits" have a bounce rate of 96%+ and only 1-2 pages/visit. This is skewing our analytics in a big way and rendering them pretty much useless. I suspect this is some sort of crawler activity but we have no access to the server log files to verify this or identify the culprit. The client's site is on a GoDaddy Managed WordPress hosting account. The way I see it, there are a couple of possibilities.
Reporting & Analytics | | EricFish
1.) Our client's competitors are scraping the site on a regular basis to stay on top of site modifications, keyword emphasis, etc. It seems like whenever we make meaningful changes to the site, one of their competitors does a knock-off a few days later. Hmmm. 2.) Our client's competitors have this crawler hitting the site thousands of times a day to raise bounce rates and decrease the average time on site, which could like have an negative impact on SEO. Correct me if I'm wrong but I don't believe Google is going to reward sites with 90% bounce rates, 1-2 pages/visit and an 18 second average time on site. The bottom line is that we need to identify these bogus "direct visits" and find a way to block them. I've seen several WordPress plugins that claim to help with this but I certainly don't want to block valid crawlers, especially Google, from accessing the site. If someone out there could please weigh in on this and help us resolve the issue, I'd really appreciate it. Heck, I'll even name my third-born after you. Thanks for your help. Eric0 -
Direct traffic spam on Google Analytics: how can you identify and filter it?
One of my smaller clients noticed a huge jump in direct traffic visits last month. The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate. I know how to filter out spam referrals and organic keywords in Google Analytics. However I'm not sure what to do about direct traffic spam. Are there recommendations for filtering this out? Can I identify spam IP addresses?
Reporting & Analytics | | RosemaryB0 -
Title Tag Capitalization Impact on SERP Rankings and Click Through Rates
My company made a branding decision to use lowercase for all of our title tags. This, of course, means that our titles on SERPs are all lower case. Overwhelmingly, it seems that websites use title case. This makes me wonder if we're shooting ourselves in the foot. Does using lower case titles negatively impact our rankings and/or click through rates? Is there any data out there suggesting that title case has a better click through rate than lower case? Thanks for reading!
Reporting & Analytics | | Solid_Gold0 -
Universal Analytics & Google Tag Manager - Track URLs that include hashes
Does anyone have any experience tracking URLs that include hashes (#) using Universal Analytics and Google Tag Manager? Can it be done using GTM's container for UA, using the "more settings" options? Or building another tag to work with the GTM UA container? The fallback I'm considering is implementing the UA code in GTM for every page as Custom HTML with the "ga('send', 'pageview', location.pathname + location.search + location.hash);" solution, rather than GTM's specialized UA tag. I'm not yet sure what problems may arise from that, if any. Thanks in advance.
Reporting & Analytics | | 352inc0 -
How can I easily combine moz page difficulty, google search volume and SERPS position?
I want to produce an excel spreadsheet that I can use to identify the best use of my content Writing time. So Looking at a keyword list I want Current SERPS to show me where I am now? moz page difficulty score to show how hard I'll have to work google traffic estimate so that I can see the potential payoff. I can can generate all these separately but combining them is a huge time waster as invariably the results don't come back in quiet the same order and a line by line check is required. Part of the reason for doing this is keyword exploration so that we can find new niches by generating hundreds or thousands of keywords to test.
Reporting & Analytics | | Zippy-Bungle0