Could the top SEO's such as Rand enter any arena?
-
This is just a post for fun really.
Do you think the top 3 SEO's in the world could be in the top 3 results of any industry in 6 months?
I would love to see this in action really, a couple of guys against industry giants in insurance or something.
-
For the question that you asked, yes, to rank for a term you need a good relevant page of content with very strong social signals (links, likes, etc.) to promote it.
-
Well if the current miss Universe was once a ugly duckling it puts faith in the fact she might!
-
So from your reply I take it you put a lot of weight on social signals combined with quality content as a method of ranking?
-
Right... those resources would be content and an ability to get social attention such as links, mentions and likes. Those links could be earned on the merits of the content, attracted by the popularity of the brand or purchased.
Some companies spend a hideous amount of money on links.
After your pages are optimized (which requires smarts) then you need to devise a way of demonstrating the importance of your site to the search engines, which requires smarts to plan and resources to achieve.
-
Depends on what you have to work with, Does the best driver win the F1 drivers chapionship? or does he need the best car?
Can the best beauty shop, make a ugly women win miss universe?
Like EGOL said you need resouces, including good content
-
So basically ranking wise some industries are just not possible to enter, know matter who you are or what you know as your hampered by a lack of resource that you would need to even get the engine started.
-
Sun Tzu says that you can "know how to conquer without being able to do it".
Even if you have an advanced knowledge of the algo, in an extremely competitive space the competition is a "battle of resources" .
-
I was just wondering if the advanced knowledge of Google's Algo within the top SEO's would in fact allow them to optimise at top end for a flat 6 months.
Let me put it another way, if they person who invented Google's algo setup a domain and started optimising for insurance do you think they could hit the target? Or do you think just the shear amount of work involved for a few people would not be achievable!
-
You need two things.... First you need smarts. Then you need resources. If you fail in either of those then you will be ineffective.
Two possible exceptions to the above would be replacing smarts with "dumb luck" and replacing resources with something "incredibly viral" - both of which have a very low probability of happening.
-
I know the top black hat SEO's could for sure, check out this recent seomoz post: Insurance garbage ranks
In 6 months, I don't see a white hat ever achieving long term ranking in top 3 for "insurance" even with a multi million dollar backlinking budget.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you 'noindex' Checkout Pages?
Today I was reviewing my Moz analytics and suddenly noticed 1,000 issues with pages without a meta description. I reviewed the list and learned it is 1,000 checkout pages. That's because my website has thousands of agency pages from which you can buy a product, and it reflects that difference on each version of the checkout. So, I was thinking about no-indexing (but continuing to 'follow') these checkout pages, but wondering if it has any knock-on effects I may be unaware of? Any assistance is much appreciated. Luke
Intermediate & Advanced SEO | | Luke_Proctor0 -
Has Anyone Encountered This Old Meta Tag and Know It's Past Function?
name="url" content="http://www.mysite.com/"> I've never personally seen it used until I saw a site using it this past weekend...I cannot find any old documentation on the purpose if this tag either.Any insights or direction would truly appreciated!Many thanks, T 😎
Intermediate & Advanced SEO | | talexanderyano0 -
Is it necessary to use Google's Structured Data Markup or alternative for my B2B site?
Hi, We are in the process of going through a re-design for our site. Am trying to understand if we need to use some sort of structured data either from Google Structured data or schema. org?
Intermediate & Advanced SEO | | Krausch0 -
NGinx rule for redirecting trailing '/'
We have successfully implemented run-of-the-mill 301s from old URLs to new (there were about 3,000 products). As normal. Like we do on every other site etc. However, recently search console has started to report a number of 404s with the page names with a trailing forward slash at the end of the .html suffix. So, /old-url.html is redirecting (301) to /new-url.html However, now for some reason /old-url.html/ has 'popped up' in the Search Console crawl report as a 404. Is there a 'blobal' rule you can write in nGinx to say redirect *.html/ to */html (without the forward slash) rather than manually doing them all?
Intermediate & Advanced SEO | | AbsoluteDesign0 -
How can a recruitment company get 'credit' from Google when syndicating job posts?
I'm working on an SEO strategy for a recruitment agency. Like many recruitment agencies, they write tons of great unique content each month and as agencies do, they post the job descriptions to job websites as well as their own. These job websites won't generally allow any linking back to the agency website from the post. What can we do to make Google realise that the originator of the post is the recruitment agency and they deserve the 'credit' for the content? The recruitment agency has a low domain authority and so we've very much at the start of the process. It would be a damn shamn if they produced so much great unique content but couldn't get Google to recognise it. Google's advice says: "Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content." - But none of that can happen. Those big job websites just won't do it. A previous post here didn't get a sufficient answer. I'm starting to think there isn't an answer, other than having more authority than the websites we're syndicating to. Which isn't going to happen any time soon! Any thoughts?
Intermediate & Advanced SEO | | Mark_Reynolds0 -
How to switch from URL based navigation to Ajax, 1000's of URLs gone
Hi everyone, We have thousands of urls generated by numerous products filters on our ecommerce site, eg./category1/category11/brand/color-red/size-xl+xxl/price-cheap/in-stock/. We are thinking of moving these filters to ajax in order to offer a better user experience and get rid of these useless urls. In your opinion, what is the best way to deal with this huge move ? leave the existing URLs respond as before : as they will disappear from our sitemap (they won't be linked anymore), I imagine robots will someday consider them as obsolete ? redirect permanent (301) to the closest existing url mark them as gone (4xx) I'd vote for option 2. Bots will suddenly see thousands of 301, but this is reflecting what is really happening, right ? Do you think this could result in some penalty ? Thank you very much for your help. Jeremy
Intermediate & Advanced SEO | | JeremyICC0 -
Multiple URL's exist for the same page, canonicaliazation issue?
All of the following URL's take me to the same page on my site: 1. www.mysite.com/category1/subcategory.aspx 2. www.mysite.com/subcategory.aspx 3. www.mysite.com/category1/category1/category1/subcategory.aspx All of those pages are canonicalized to #1, so is that okay? I was told the following my a company trying to make our sitemap: "the site's platform dynamically creates URLs that resolve as 200 and should be 404. This is a huge spider trap for any search engine and will make them wary of crawling the site." What would I need to do to fix this? Thanks!
Intermediate & Advanced SEO | | pbhatt0 -
Is it possible for a multi doctor practice to have the practice's picture displayed in Google's SERP?
Google now includes pictures of authors in the results of the pages. Therefore, a single practice doctor can include her picture into Google's SERP (http://markup.io/v/dqpyajgz7jkd). How can a multi doctor practice display the practice's picture as opposed to a single doctor? A search for Plastic Surgery Chicago displayed this (query: plastic surgery Chicago) http://markup.io/v/bx3f28ynh4w5. I found one example of a search result showing a picture of both doctors for a multi doctor practice (query: houston texas plastic surgeon). http://markup.io/v/t20gfazxfa6h
Intermediate & Advanced SEO | | CakeWebsites0