Set up Google Analytics by product category
-
Does anyone know if it's possible to set up Google Analytics data by product category? We sell roughly twenty product categories on our ecommerce site. We can look at our analytics performance for the site overall and drill down to specific pages, but what we really want to see is our performance by product category. Our product categories can include up to 5000 products. Any pointers on how to do this?
-
Jim,
There is a call within the Google Analytics eCommerce tracking snippet specifically for this.
See: http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html
Within the _addItem call you see this line:
'Green Medium', // category or variation
Most people leave this blank as it is not required, but it can be great for categorizing your transactions. Once you start passing data there, you'll see your "Product Category" reports start to fill up in eCommerce reports.
Mike
-
You can do this in gogle analytics within the "goal" section anmd in the "multi funnel" section.
In the goal section you can choose an ecommerce transaction and classify it either by product category prior to checkout or after checkout you can filter out the product catgeory in a report.
Make sure you set up the specific "goals" at the front end by category with as much detail as possible....
good luck....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Analytics (GA4) recommendations for SEO analysis?
Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different. Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4? Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available? If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them? At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following: all site visits all organic visits organic visits as a percentage of all site visits organic visits that led to a specific goal completion organic visits that led to any goal completion Thanks in advance for your help!
Reporting & Analytics | | Kevin_P1 -
"index.htm" for all url's in google analytics
I don't have this issue with other wordpress websites, only this one website, and I don't know what's causing the issue: Google Analytics is adding an "index.htm" to every single page on the website. So it is tracking the pages, I see no errors - is it tracking the right page? When I click on the page link in a report, I naturally go to a "404 page not found" since the website address isn't "www.example.com/rewards/index.htm" - but instead the actual address would be:
Reporting & Analytics | | cceebar
"www.example.com/rewards/". I have navigated to View Settings in GA to insure "default page" is empty. Although adding anything else to this field does not effect the page url in analytics reports either. Could it be htaccess file - or a plugin effecting the htaccess file?_Cindy0 -
On Google Analytics, Pages that were 301 redirected are still being crawled. What's the issue here?
URL that we redirected are being crawled on Google Analytics. Since they dont exist, they have high bounce rates. What can the issue be?
Reporting & Analytics | | prestigeluxuryrentals.com0 -
Editing "Goal Sets" for Goals in Analytics
I set up 8 goals in analytics and Google seems to have auto placed them into their own Goal sets (first 5 = Goal Set 1, last 3 are Goal Set 2). http://awesomescreenshot.com/05134f1tad Any idea how to edit and group these up myself?
Reporting & Analytics | | OlegKorneitchouk0 -
Google Analytics - Next Page Path is the Same URL?
Hey Everyone, I have a Google analytics question. I'm looking through a client's site and when I look at the next page path, I get the same URL as the next path. For example, on the homepage, the next page path I get is the homepage again? This happens for all URL's, is this an implementation error? Is there a way to fix this? Thanks!
Reporting & Analytics | | EvansHunt0 -
How to setup Google Analytic goals that go to different urls?
I would like to setup my form's conversion rate as a goal in my Google Analytics account. The goal is complete when someone enters their information and hits submit. Logically, the "Thank you page" would be the destination url for the goal. My problem is that the thank you page is outside of the primary domain, for example, my site is: SiteExampl.com but the Thank you URL is thankyouurl.com Is it possible to setup a goal like this? If so how. Thanks in advance!
Reporting & Analytics | | christinarule0 -
Analytics package beside google analytics
Hi, What analytics package can i use to track ecommerce transaction besides gogole analytics that is free of charge? Thanks Arthur
Reporting & Analytics | | VivaArturo0 -
How do shortened links show up in Google Analytics?
Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E
Reporting & Analytics | | ErinTM0