URGENT - How to Present New Site Architecture to Development team for implementation
-
Guys I am not technically savvy.
I just want to know how to present the website architecture I want to be implemented on my website... how do I present my suggestions to the development team.
For example.... Should I say.
Page Level 1 - HOME Page (URL)
Page Level 2 - About Us Page
Page Level 2 - Feedback Page
Page Level 2 - Our Services
Page Level 2 - Contact Us Page
Page Level 2 - Accounting jobs
Page Level 3 - Audting jobs
Page level 3 - Junior accouting jobs
Page Level 2 - Engineering jobs
Page level 3 - architecture jobs
Page level 3 - Motor engineering jobs
Page Level 2 - IT Jobs
Page level 3 - Hardware Jobs
Page level 4 - Job Post 1
Page level 4 - Job Post 2
Page level 4 - Job Post 3
Please guide me my fellow MOZZERS.... I really need an answer/guidance at the very earliest.
Iwill be truly obliged
Regards,
Talha
-
Don't no-follow your navigation links, there is no benifit anymore to trying to sculpt pagerank in such a manner anymore. The potential link juice is 'spent' on the link regardless if it is sollowed or not, it's just that no-followed sites don't recive it. Save no-follow only for when your linking to sites you would not want to be assossiated with.
If you want pages out of the index, use meta noindex as opposed to robots.txt.
I would index your login page so people who are googling for it can find it.
On member profiles it would depend if they are reasonably valuable content or no. If it's 99% duplicated content then I would consider no-indexing them. If they have bios and such, then it's probably fine to leave them indexed.
-
Hello Sha Menz... Thanks a lot for your reply.... it was truly helpful. Please can u also pitch in to the additional question below. I would be obliged. Thanks again for your response, Regards, Talha
-
Hello MyHolidayMarketing, I am truly obliged for your replies... Ok... plz also tell me if I am right about the following. The home page for my website has got links to all Job Categories as well as the individual jobs posted within the categories. I have asked the developer team to make the main Job categories pages as followed links and the individual job posts as no follow (from the home page). The Category pages however have follow links to the post pages.... this way.... Link juice flows from Home Page to main categories - then from the main categories to the sub categories and from the sub categories to the individual job posts pages. What are ur thoughts about this??? Also... can u just let me know which pages I should exclude through the robots.txt file - should these be the member profile pages.... the login pages or should I let crawlers index the login pages??? I will appreciate ur response again. Regards, Talha
-
Hi Talha,
Perfect answer from MyHolidayMarketing and a big thumbs up!
The benefit of this method of presentation is that it also reflects for your developer the practical implementation of a menu structure that will make it easier to expose search engine crawlers to all page levels on the site.
Basically, the sub-levels of your dot pointed list represent the sub-levels of your menu. That way, when any page is crawled, the basic menu structure will guide the crawler through all levels of the site.
Keeping the site structure within 3 levels is also a good idea.
Hope that helps,
Sha
-
For a simple quick way, I would use a bulleted indented list. Works at a glance, is less demanding then a diagram.
Something like (taking your list as an example and moving all the level 2s up a level, I'm sure you don't want www.url.com/Home/About-us)
- Page Level 1 - HOME Page (URL)
- Page Level 1 - About Us Page
- Page Level 1 - Feedback Page
- Page Level 1 - Our Services
- Page Level 1 - Contact Us Page
- Page Level 1 - Accounting jobs
- Page Level 1 - Audting jobs
- Page level 2 - Junior accouting jobs
- Page Level 1 - Engineering jobs
- Page level 2 - architecture jobs
- Page level 2 - Motor engineering jobs
- Page Level 1 - IT Jobs
- Page level 2 - Hardware Jobs
- Page level 3 - Job Post 1
- Page level 3 - Job Post 2
- Page level 3 - Job Post 3
- Page level 2 - Hardware Jobs
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting Ecommerce Site
Hi I'm working on a big site migration I'm setting up redirects for all the old categories to point to the new ones. I'm doing this based on relevancy, the categories don't match up exactly but I've tried to redirect to the most relevant alternative. Would this be the right approach?
Intermediate & Advanced SEO | | BeckyKey1 -
Site architecture, inner link strategy and duplicate or thin content HELP :)
Ok, can I just say I love that Moz exists! I am still very new to this whole website stuff. I've had a site for about 2 years that I have re-designed several times. It has been published this entire time as I made changes but I am now ready to create amazing content for my niche. Trouble is my target audience is in a very focused niche and my site is really only about 1 topic - life insurance for military families. I'm a military spouse who happens to be an experience life insurance agent offering plans to active duty service members, their spouses as well as veterans and retirees. So really I have 3 niches within a niche. I'm REALLY struggling on how to set up my site architecture. My site is basically fresh so it's a good time to get it hammered down as best as possible with my limited knowledge. Might I also add this is a very competitive space. My competitors are big, established brands who offer life insurance along with unaffiliated, informational sites like military.com or the va benefits site. The people in my niche rarely actually search for life insurance because they think they are all set by the military. When they do search it's very short which is common as this niche lives in a world of acronyms. I'm going to have to get real creative to see if there are any long tail keywords I can use as supporting posts but I think my best route is to attempt to rank for the short one to three keyword phrases this niche looks for while searching. Given my expertise on the subject I am able to write long 1000-5000 content on the matter that will also point out some considerations my competitors dont really cover. My challenge is I cant see how this can be broken into sub topics without having thin supporting content. It's my understanding that I should create these in order to inner link and have a shot at ranking. In thinking about my topic I feel like the supporting posts can only be so long. Furthermore, my three niches within my small overall niche search for short but different keywords. Seems I am struggling to put it all into words. Let me stop here with a question - is it bad to have one category in a website? If not I feel like this would solve my dilemma in making a good site map and content plan. it is possible to split my main topic into 3 categories. I heard somewhere you shouldn't inner link posts from different categories. Problem is if I dont it's not ideal for the user experience as the topics really arent that different. Example a military member might be researching his/her own life insurance and be curious about his spouses coverage. In order to satisfy this user's experience and increase the time on my site I should link to where they can find more dept on their spouses coverage which would be in a different category. Is this still acceptable since it's really not a different subject?
Intermediate & Advanced SEO | | insuretheheroes.com0 -
SEO Site Analysis
I am looking for a company doing a SEO analysis on our website www.interelectronix.com and write a optimization proposal incl. a budgetary quote for performing those optimizations.
Intermediate & Advanced SEO | | interelectronix0 -
Large Site - Complete Site URL Change and How to Preserver Organic Rankings/Traffic
Hello Community, What is your experience with site redesign when it comes to preserving the traffic? If a large enterprise website has to go through a site-wide enhancement (resulting in change of all URLs and partial content), what do you expect from Organic rankings and traffic? I assume we will experience a period that Google needs to "re-orientate" itself with the new site, if so, do you have similar experience and tips on how to minimize the traffic loss? Thanks
Intermediate & Advanced SEO | | b.digi0 -
Want to merge high ranking niche websites into a new mega site, but don't want to lose authority from old top level pages
I have a few older websites that SERP well, and I am considering merging some or all of them into a new related website that I will be launching regardless. My old websites display real estate listings and not much else. Each website is devoted to showing homes for sale in a specific neighborhood. The domains are all in the form of Neighborhood1CityHomes.com, Neighborhood2CityHomes.com, etc. These sites SERP well for searches like "Neighborhood1 City homes for sale" and also "Neighborhood1 City real estate" where some or all of the query is in the domain name. Google simply points to the top of the domain although each site has a few interior pages that are rarely used. There is next to zero backlinking to the old domains, but each links to the other with anchor text like "Neighborhood1 Cityname real estate". That's pretty much the extent of the link profile. The new website will be a more comprehensive search portal where many neighborhoods and cities can be searched. The domain name is a nonsense word .com not related to actual key words. The structure will be like newdomain.com/cityname/neighborhood-name/ where the neighborhood real estate listings are that would replace the old websites, and I'd 301 the old sites to the appropriate internal directories of the new site. The content on the old websites is all on the home page of each, at least the content for searches that matter to me and rank well, and I read an article suggesting that Google assigns additional authority for top level pages (can I link to that here?). I'd be 301-ing each old domain from a top level to a 3rd level interior page like www. newdomain/cityname/neighborhood1/. The new site is better than the old sites by a wide margin, especially on mobile, but I don't want to lose all my top positions for some tough phrases. I'm not running analytics on the old sites in question, but each of the old sites has extensive past history with AdWords (which I don't run any more). So in theory Google knows these old sites are good quality.
Intermediate & Advanced SEO | | Gogogomez0 -
Moving Entire Domain to New Site with New File Extensions
I have been looking for a while for a good an clear Step by Step guide for moving a site from an old to a new domain... so I guess a good discussion here, could help many web masters have a smooth transition. So in your opinion, beside the obvious, what are the most important steps you must take? Here is what I do: 1. 301 old site to new one and TEST.
Intermediate & Advanced SEO | | dhidalgo1
2. Check Internal Links - Double Check for 404's.
3. Update your Social Profiles with new URL.
4. Let GWT and BWT of the change and request a Crawl.
5. Contact as Many of Webmaster as you possibly can to point your links to your new domain. What's missing? What have you found helpful and/or Effective?0 -
Recovering from a site migration
Hi. I've been working on http://www.alwayshobbies.com/ for a number of months. All was fine, but then we had a site migration which involved a huge number of redirects. There's been a couple of similar moves in the past. As a result, rankings have plummeted. To resolve this, we're considering letting all the old pages 404 by turning of the redirects, and removing all links to them where we can. Some key pages could have canonicals added, but basically we're looking to purge as much as possible. Does this sound like a reasonable tactic?
Intermediate & Advanced SEO | | neooptic0 -
Any reason not to redirect entire directory from old site structure to new?
I'm helping on a site that has tons of content and recently moved from a 10 year old .ASP structure to WordPress. There are ~800 404s, with 99% of them in the same directory that is no longer used at all. The old URL structures offer no indication of what the old page contents was. So, there is basically no way to manually redirect page by page to the new site at this point.....is there any reason not to redirect that entire old directory to the new homepage? Matt Cutts seems to think its OK to point an entire old directory to a new homepage, but its not as good as the 1:1 redirects: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=93633 Any thoughts?
Intermediate & Advanced SEO | | wattssw0