Website redesign and URL restructuring
-
REMOVED
-
hi
i agree with the advice from brent couldn't have said it better myself, here an articles you may find useful:
http://www.seomoz.org/learn-seo/redirection
http://www.seomoz.org/q/setting-up-a-301-redirect-from-expired-webpages
http://www.seomoz.org/blog/hey-google-im-over-here-a-301-experiment
hope they help, good luck with the task
-
It doesn't matter if you everything perfectly, still expect a drop in traffic for 1 to 2 months then gradually you'll see increase and improve from current traffic.
if your client can gulp that it is good. Just make things clear.
-
I think you have the key components covered with the 301, but I would also make sure that you have no internal redirects and that you update your XML Sitemaps and get them submitted at the same time. Once you make the change, and run internal crawls of the site (and no errors), then you should utilize GWT and up your crawl speed and Fetch as Googlebot to start resubmitting the new content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Google appending a different website's brand name to the end of SERP title?
I've recently been shown some SERP results where Google is appending a different website's brand name to the end of the SERP title. It's actually rewriting the brand's name to that of the other website. (This is obviously not ideal.) Why would this be? The other website doesn't even stock the same product, so there shouldn't be any confusion there. But even if it did, many websites stock the same products. Just confusing...
Branding | | Ria_1 -
Is there a ranking report for SERPs not specific to a URL
Is anyone aware of a tool or service that's available that will report on SERPs no matter what the URL is? Meaning, if I ask it to give me the top 50 results for a certain keyword, I would like it to give me a report on each URL that is ranking for that keyword.
Branding | | GrandOptimizations0 -
Long term risks of using .org for commercial websites
Hi everybody, I'm having a 'heated' discussion with a collegae about .org domains. Originally .org domains were created for non-profit organizations and it was fairly difficult to get a .org domain ( like .gov and .edu still are). Nowadays it's easy to register a .org domain and i see plenty of commercial .org emd's ranking well. We are planning on launching a new white label in the Netherlands (.nl) and have several domains in our portfolio that we can us for this. I recommend using an exact match .org domain (.nl and .com are already taken) for the new white label www.exactkeyword.org. **My collegae says don't use www.exactkeyword.org, because we aren't a non-profit organizaton and we can't garantuee we won't lose our rankings over the next 3 to 4 years. He would recommend going with the available www.exact-keyword.info. ** Who right and who's wrong and why? Can i garantuee no risk with .org for a commercial organization?
Branding | | PrizeWize0 -
.NET VS .COM VS Keyword Density in the URL, What do you suggest?
I am about to launch an eCom project for a new company. The client has three URL's available. I recognize keyword density is slowly becoming less and less of a factor, but still has significant relevance. I haven't had much experience working on .NET URL's and would like to know anything related to the effects of .NET url's vs. .COM url's. Also, just what you would go with and why? Option 1 "EXACTMATCHKEYWORD.net" (17 total characters) Option 2 "MOSTLYMATCHINGKEYWORDcompany.com" (21 total characters, with company) Option 3 "ABEXACTMATCHKEYWORD.com" -AB represents the company's initials/logo. (19 total characters) USEFUL POINTS 1. 95% of purchases will be one time purchases (so I'm not focused as much on company branding as usual). 2. The company name is actually "exact matching keyword Company" 3. We will be targeting 100's of terms, but the "exact match keyword" represents 1/4 of total search volumes and thus is extremely important.
Branding | | mgordon0 -
Is having two websites that sell most of the same products a good idea?
Hi - Please read this in full before you answer. I currently own a website that sells kitchen cabinets and bathroom vanities that match the kitchens. This website has been operational since Arpil 2009 and we have built good rankings over the past 3 years. The site is operated on the Volusion platform (my mistake from the beginning, but we're kind of stuck now). We are in the process of designing a new website on the Magento platform - everything will be 100% different from look, speed, the way our customers shop, content, product skus, etc. The original plan was to keep the same domain but implement 301 redirects for subpages (subpage urls would have to change) and shut down the Volusion site and transfer the domain name to the Magento site. Our current website does make money right now and we would hate to lose rankings (even if only temporarily) during the switch or have something go wrong. What I am now thinking is keeping our current website on Volusion where it is currently making money and having the new Magento site have a new name/domain. The sites would sell most of the same products (the Magento site would sell more types of vanities and accessories though). The two sites would have different email addresses, phone numbers, and mailing addresses. Is it a bad idea to try and rank two websites selling pretty much the same thing? We have competitors out there that sell the same products as us, I would just prefer to compete with myself rather then someone else. Another issue is our name, one of our competitors names is extremely close to ours and we rank for pretty much all of the same keywords and customers get us mixed up all the time. This other site would have a different name (one that makes more sense). I want to make a decision that will not come back and bite us later. I know there are a lot of bigger sites that operate tons of niche sites, and of these website could eventually be similar to that. I really appreciate your help and guidance! Thanks
Branding | | tyler7560 -
Should we have customers like our URL or our Facebook brand page?
(Note: main question in bold) I know this post basically establishes that Facebook shares are not a strong cause of increased rankings. But what about likes? I've searched and read through the forum and YouMoz blog but haven't really found this question answered. We just redesigned our site and we're implementing sharing options in the booking and order completion processes - should we point the Facebook Like button to like our URL or our Facebook brand page (currently with 3,800+ likes)? Seems that a like of the URL would be more direct ranking value (what we're going for), but according to that same post mentioned above, Google doesn't crawl or index FB wall pages... so is all Facebook activity - shares, url likes, brand page likes - for naught? (at least for now, till Google starts using that info)
Branding | | DanielH0 -
Copycat websites
Hello, Do you know if there is anything you can do against a copycat website? By copycat I mean a website which uses our brand / domain name to steal our brand traffic. The reason I ask is a new site recently launched with which is optimised to take some of our brand traffic: Site tile - www.my<ourbrandname>.co.uk</ourbrandname> Description - For when I need <ourbrandname></ourbrandname> They gave no physical address or email addresses to funnel customers through an enquiry form which got me suspesious so when I checked the IP address in the MOZ Toolbar and did a WhoIs check on the IP address it brought up one of our main competitors websites. Anyone got an experiences of this and know what can be done?
Branding | | RikkiD220 -
What are the best Guest Blogging websites? services?
Does anyone know of any guest blogging websites that offer a good (white hat) service? We're looking for websites that website owners may subscribe to that actually are pursuing guest bloggers to post on their site. We're looking for white-hat only websites. Thanks,
Branding | | iAnalyst.com0