Need help setting up google analytics goals / tracking
-
I don't use Google analytics to see much more than how many visits I'm getting and what sort of keywords people are using to find our site. I'd like to step up my GA skills a bit. I'm wondring if you guys could give me some advice. I've never really set up any GA goals, or used it to track specific things, but I'd like to. Here are a few things off the top of my head that I would like to track. I'm wondring if these are posable in GA, and if someone could give me some feedback on how to track it / set up goals. Thanks.1
1. I'd like to know how many people click play on a video when they are on a page that has a video.
2. I'd like to know how many people are clicking "like" " google plus, etc.)
3. I'd like to know the path people are taking on our site. For instance, if they click a link from Facebook, and go to a landing page, what page are they visiting next.....
4. How long people are staying on the page
I would really like to break this down further by people that visit a link I posted on Facebook, or twitter, or from the link on my twitter profile page, etc...
Also if there are any other valuable goals / reports that would be useful for a blogger to track I'd appreciate your feedback.
Thanks.
-
4. How long people are staying on the page
This is a good post, which covers the basics of Google Analytics goal setup, but you basically want to set "duration" as the goal metric to track and then specify a minimum time you want to track.
http://analytics.blogspot.co.uk/2009/05/how-to-setup-goals-in-google-analytics.html
If you have any further questions let me know.
-
Hello Noah's Dad,
Great question by the way and I hope this answer will assist you.
1. I'd like to know how many people click play on a video when they are on a page that has a video.
You can use Event Tracking to do this (see below), but you need to make sure you have set up tracking for your website. More information can be seen here: http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html
[Play](#)
I believe you can wrap the link around your video embed code and it will do the desired action of tracking people who played the video.
_2. I'd like to know how many people are clicking "like" " google plus, etc.) _
This one is a bit trickier. Most of the social media "like" or "+1" buttons are loaded / served up using iframes (for Facebook) or JavaScript for the others. Google provides its own markup tags to load their social media buttons in, and its all a bit of a dogs dinner quite frankly. There should really be a standard for the implementation of these buttons but anyway! You could try using a similar onClick function as shown above, but you would need some additional code in the footer of your site to attach the onClick event to each button after the page has been loaded. I'm not sure if there is an easier way to do this but if you need help with coding this up let me know. Equally if someone else here has a better method I would like to know too!
3. I'd like to know the path people are taking on our site. For instance, if they click a link from Facebook, and go to a landing page, what page are they visiting next
This is possible in Google Analytics. If your on your Google Dashboard for the domain, click Audience then click Visitors Flow, this provides a nice interface to view this information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fetch as Google not showing Waypoints.js on scroll animation
So I noticed that my main content underneath 4 reasons to choose LED Habitats did not show up in Fetch as Google as well as a few other sections. The site being brand new, so I'm not sure how this will be indexed. What happens is, as the user scrolls the content is brought in using Waypoints and Animate.css which offers an engaging yet simple user experience. I'm just afraid that If the content doesn't show up in "Fetch as Google" in webmaster tools that this content will never be found / indexed by Google. There are thousands of sites that use this library, I'm just curious what I'm doing wrong.. or what I can do. Is there a way for me to keep the simple animations but keep Google Happy at the same time? I took a screen shot of "Fetch as Google" and you can see blatant missing sections which are the sections animated by the waypoints library. Thanks for listening! Robert ZqgLWHi
Web Design | | swarming0 -
Need An Honest Opinion Of My Design
Just looking to get an honest opinion on my website design for my scuba diving client. Trying to decrease bounce rate and have seen some results from tweaking design. Honest opinions appreciated. Recommendations appreciated even more 😉
Web Design | | InfinityTechnologySolutions0 -
Site lost in Google
Recently I switched my from Joomla to WordPress. I did 301 re-directs ...and promptly fell from Google results after 5 YEARS at no. 1-3 Still ranking 1 in Bing and 3 in Yahoo...but nowhere near the traffic I previously had. Here is my site: http://selfdirectedira.org Any suggestions? TIA
Web Design | | tvegas0 -
Duplicate Page Content mysite.com and mysite.com/index.html MOZ Dashboard
According to MOZ Dashboard my site shows Duplicate Page Content mysite.com and mysite.com/index.html .What i can do for that .redirect mysite.com/index.html to mysite.com .then how can i do that using .htaccess file .
Web Design | | innofidelity0 -
Why is this page removed from Google & Bing indices?
This page has been removed from indices at Bing and Google, and I can't figure out why. http://www.pingg.com/occasion/weddings This page used to be in those indices There are plenty of internal links to it The rest of the site is fine It's not blocked by meta robots, robots.txt or canonical URL There's nothing else to suggest that the page is being penalized
Web Design | | Ehren0 -
Empirical Data on the effect of embedded Google Maps on Search Ranking
Does anyone have any empiric data on the effect of an embedded map on SERP's? Please understand that I already have anecdotal info and a personal opinion. I am looking for data. Thanks
Web Design | | RobertFisher0 -
Any reaction to the announcement from Google that 'signed in' searches won't pass through search query info to analytics?
Seems like SEO is about to get that much harder: http://analytics.blogspot.com/2011/10/making-search-more-secure-accessing.html Any thoughts on this?
Web Design | | PaulM011