How much SEO benefit am I getting from 'affiliate' links?
-
Hi all,
We run lots of different campaigns with affiliates and as such they have links on their websites pointing back to ours. I was keen to know how much 'link-juice' these kinds of links are passing back to our websites or how much SEO benefit we are getting from them. The links have "?=affiliate" in them.
Any thoughts would be greatly appreciated!!
Many thanks!
Rob
-
Hi Rob,
If the links back have nofollow in them I do not believe they will add any backlink benefit to you. The benefit you receive is what the affiliate links purpose was intended for – to drive sales.
Here is an interesting article that wills hed some light on your question. http://tentblogger.com/affiliate-links/
Hope that helps.
-
From what I can find on the internet, it depends. Matt Cutt's has stated that these types of links are for profit, so would typically be devalued. However, a few people have found value in these types of links.
Soooooo, it depends on the situation, but the main purpose of your affiliate network is still in place; to get more leads.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the danger of integrating different affiliate program widgets far under our core content?
We have pages with lots of unique content that are ranking very well in google.
Affiliate Marketing | | lcourse
I am now considering to add towards the end of the pages widgets from the booking.com affiliate program and also from the affiliate program of two other accommodtion sites. These affilliate widgets would be placed far beyond our core content in the bottom 15% of the page. Each widget will contain a large number of links to the different accomodation options that booking.com or others offer. In our context this information would be indeed very useful for our visitors. Shall I be concerned that our google rankings may suffer due to google perceiving our site as less quality (or google misinterpreting our intent to generate traffic to affiliate programs) ? If google rankings would be suffering, is this something we would normally see in a week (most of our pages are crawled daily by google) and then recover in a week when we would remove the widgets or would this generally be something that would affect the ranking over the course of a month or more? Shall I be concerned abou link dillution since my pages would now have a lot of links pointing to the affiliate sites, which could devalue my internal links? Any thoughts?0 -
Does Canonical Tag passes link juice to the original URL?
We are using Canonical tags at almost all the pages of our eCommerce website. We have various sorting options like "High to Low", "Best Sellers", etc., due to this page URLs get change with some dynamic URL parameters. To avoid duplicity, we are using canonical tag on each page which point to the original url. Also, we are using IBM Coremetrics to track traffic and conversions, but to measure referral traffic in Coremetrics, we have to add tracking parameters in the URL. So, while link building we need to share URLs with Coremetrics tracking parameters in the URL, but the canonical of this page is pointing to the original URL. Suppose we have a Page that needs to be shared with Coremetrics tag: domain.com/category-name/?cm_mmc=Referral_-xyz--izUPF8VmRng--3 This Page has the canonical tag pointing to the original url: domain.com/category-name/ My question is if the URL: domain.com/category-name?cm_mmc=Referral_-xyz--izUPF8VmRng--3 got shared on other websites, will it pass link juice to the original URL: domain.com/category-name.
Affiliate Marketing | | Ramendra.Singh0 -
Any Ideas for SEO opportunities at an electronics convention (CES)?
Hello All, I'm currently helping someone that sells a unique 35mm slide scanner with his digital presence. For a quick explanation, it scans much faster than it's competition and targets photography/scanning businesses. The owner will have part of a booth at CES (large electronics convention) to display the product, and will also have time to network with others within this industry and many others. At last years convention, there was a good in-person response and a few articles written about the product, but that is about it. I would like to send him to the show with a more digital mindset, so I am wondering if anyone has any ideas for link-bait, promotions, or really anything that will help the website rank higher/get more traffic. We have tons of content ideas and other ideas that are "online" to drive traffic, but when it comes to a in-person event I am drawing a big old blank (but I feel there must be some opportunities that I am missing). If you have any ideas and would like to share, it would be greatly appreciated!!! Thanks! Eric
Affiliate Marketing | | EHuhn30 -
Ecommerce affiliate marketing comparison engine
Does anyone know if there is such a thing as an ecommerce comparison platform for affiliate programs? Something that would say, take a particular product, and let the user compare between Amazon, eBay, Walmart (all would be through affiliate programs). Does such a thing exist? Or is such a thing even feasible? oops, sorry for multiple posts, please let me know if i can delete somehow
Affiliate Marketing | | Mozzin0 -
Two Tier Internet, Bad Blogs and One page Affiliate Sites
Hi, I start a post on a popular internet marketing forum about how bad blogs - (i.e. the ones with one posts of over optimise spun garbage) - and the one page affiliate sites - trying to sell you something... (you know the ones) - were REALLY starting to annoy me and if/when something would be done by ISP's or Anyone really. Obviously google is aware of the issue with trying to push Google Plus to crowd source better search results. But with more and more sites popping up telling people how they can make money from having a niche website/page with adwords on it aren't we fast moving to a two tier internet.... How websites/pages exist purely to game search engines.... and will they ever disappear.... Sorry mini rant..... might even get some ideas for a blog post 😛 (not on a bad blog before anyone says anything)
Affiliate Marketing | | JohnW-UK0 -
How should I deal with the affiliate URLs we create through our affiliate program?
Our website offers an affiliate program and every affiliate gets a link http://www.ourwebsite.com/?affiliateID. Because we get many such links we use redirects to avoid duplicate content. Unfortunately we have 302 redirects set up and I want to make them 301. Many of our affiliates build backlinks using their http://www.ourwebsite.com/?affiliateID as the URL. If such links were redirected through a 301, would they pass any juice? Can our site get penalized by search engines for having backlinks to URLs that contain affiliate IDs, URLs that are 301 redirected to our homepage lets say?
Affiliate Marketing | | nick.leech0 -
How much link juice passes through urls with affiliate id's?
hi we can get a valuable link with the desired anchor text from a news site. the destination url would be something like www.site.com/product. but in order to track conversions, our sales team would like to add an affiliate id to the url, so that it would look like this: www.site.com/product?sess_affiliate=ta how much link juice would a link to this affiliate url pass? would we be shooting our wad by linking to the ?sess-URL instead of the original URL?
Affiliate Marketing | | zeepartner0 -
In search of the perfect SEO affiliate ID'd URL
Hi, I'm building our own affilaite system. I want to make sure I get as much SEO benifit from affiliate links as possible so I am in search of the perfect solution. My thoughts after doing a bit of research are to do the following - using the # as my identifier: 1/. Use an ID like www.mysite.com/#A123 2/. Redirect via 301 these urls to www.mysite.com Any thoughts on this, or other things I should be thinking of with regard so building an affilaite system that has strong SEO benifits? Thanks
Affiliate Marketing | | James770