Link building for ecommerce site
-
What are your recommendations for the best link building strategy for a B2C ecommerce site?
-
Hi Mark,
They have business pages - see http://www.google.com/+/business/
You basically create a business page under an existing personal G+ account.
Thanks,
Brad -
Is G+ coming up with business pages soon?
-
Hi Mark,
- Contact blogs in your niche and offer them products to review and keep (with a couple of links back to your site) or giveaway on their blog (again, we a couple of links back to your site). This works really well when a review and giveaway of the same product are done at the same time
- Sign up for forums in your niche and actively start posting valuable content. Don't spam, be transparent about who you are, but offer genuine, useful content and discussion.
- Analyse OSE every reindex and copy your competitor's best links! Be it in niche directories, blogs, high authority informational sites etc etc
- Get social - sign up for FB, Twitter, Pinterest, G+ etc and become active - share, like, follow, comment etc (regularly!)
Hope this helps,
Brad -
I'd add product articles/reviews to the list of content for link building.
-
There are a few strategies I would consider important on a site that is likely to have a lot of of pages: - online PR. Getting those genuine pieces of PR and brand links is a good way to start building authority. - add sharing buttons to every product page - enabling people to share the product easily means if the product is something a user would share, you increase the chance of them actually doing so. Don't underestimate the power of social sharing and interaction with these deep product links - link bait. Create amazingly shareable content. Easier said than done, yes! But nonetheless a valuable tactics. - Giveaways. Work with bloggers and other websites to offer giveaways. This often results in links from the websites but also some genuine brand awareness as well. - guest blogging. Reach out, build relationships and ultimately start to contribute great content to other blogs This only just scratched the surface, I know. But these are great ways to start. As a rule, I would say that link building should be brand heavy but also not all focused on a single page. You've tonnes to go at with ecommerce! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal linking anchor text with automated ASP.NET link building
Hi Everyone I really need some help here, the problem I have must be one that many have. I have a simple e-commerce style website so 1 product page can in fact get 40-50 internal links to it. These links come from a mixture of: 1. The parent category pages that the product sits on (Rugged PDA) and in turn the 10 filter pages of this category page (Rugged PDA, ordered by battery size). 2. Alternative product list on other product pages, So many products link to each other as alternatives. From Google analytics we can see that visitors like to browse product to product seeing 5 alternatives on each page with titles like "Smaller", "more rugged" etc. 3. Manufactuer pages, so we have a link to each product from each manufacturer home page where we talk lots about each manufacture we resell. We also have links from images used in the website. So its a nice usable website but we're finding that Google is still telling us in Webmaster tools that it thinks some links are dubious and we're trying to find out why. We only now have 190 external links to the website, most are internal and from the website or our blog on a subdomain. The problem we think is that we generate the category and products pages all dynamically so the anchor text is looking the same. Will this potentially create issues for us? Dave
Link Building | | Raptor-crew0 -
Is anyone using Pinterest for link building?
They have dofollow links and I have read somewhere that every repin will be counted as a new link. Is this true?
Link Building | | BridalHotspot0 -
Link over-building?
Hello all. One of the first things we do for our clients is to claim their local listings, include them on a set of selected directories (8-10), and blog directories (5), if applicable. Since they will all be linked to the client site, could doing all of this at once run us into problems with unnatural link growth? Thanks! Frank
Link Building | | FrankSweeney0 -
Most significant link building factor
Am I right in thinking the most important link building factor is the number of unique linking root domains? Multiple links from a domain won't help me so much?
Link Building | | SamCUK0 -
Stop Building Links During Reconsideration Request?
We had a message in webmaster tools to say our site had 'unnatural links' pointing towards it. I investigated and found a number of sites where we had uploaded articles, containing links, had been de-indexed. As such we have suffered a few drops in rankings. I have submitted a reconsideration request and I'd like to get on with recovering any lost ground. However, I am wondering whether it's best to cease any link building activity whilst the reconsideration request is processed. Please do let me know your thoughts and experiences on continuing to build links after submitting a reconsideration request.
Link Building | | RiceMedia0 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
Is there a tool to show you new links to your site?
Are there any tools that show you new backlinks that you have recently gained?
Link Building | | MarieHaynes0 -
Building a link building team
I just joined SEOmoz and I have enjoyed all the information. I currently outsource link building to an agency that charges $50 per link. For this, they handle the anchor text creation, the surrounding text and solicitation, acquisition and monitoring. I know they send the actual work to their independent contractors. How do you find those independent contractors so that I can build my own network of contractors and save the client money?
Link Building | | SEOtrojan0