How Can I Check Competitors Linking Profile?
-
If I'm looking for weak points in my competitors linking structure, how can I use Open Site Explorer to do that?
In other words, I'm not sure how to use Open Site Explorer?
Zane
-
Probably obvious but in a industry where there are many competitors, it seems like you can always find a couple of good links from each competitor that can be acquired. Maybe even run the sites linking to your competitors through OSE to find other sites in your industry with high page authority.
-
In my opinion, the best possible thing to do is download the data from Open Site Explorer, and then use LinkDetective.com to analyze it. All of this is completely free and breaks down the links of your competitors into different types. For example, you'll be able to see if your competitor has a ton of guest posting links, comment links, directory links, etc. Once you have this information, then you can easily copy the strategy of your competitors, or (better yet) improve upon it!
Here's a link to a video that will walk you through the entire process: Video Link
-
I would look for strong linking structure, so that you can build even stronger structure for your site. I check the "anchor text" tab to see what keywords they are targeting, and in what variations they are using these keys.
There are many ways to build links. Spying on the competition is to give more ideas, help you find something they dont have. Help you give value!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google webmasters tools, Majestic and Ahref in a simple case study (Bad links and Good links)
Hey guys, This case study started from here. A simple summary, I discover that I got +1000 backlinks from Blogspot though Google webmasters tools after making a connection with owners of these blogs which points to my new blog. Before starting I proudly invite Thomas Zickell and Gary Lee in this discussion. I wish you accept my invitation. Let's go to the main point, I've used Google webmaster tools so I will start with. Then Ahref which used by **Thomas **and then Majestic which used by Gary. Take a look at "001" screenshot, you will see that Google webmaster tools discovered 1291 links points to my site. Take another look at "002" screenshot, you will find that there are 22 domains points to my site. Most of them are good links since they are coming from websites such as Google.com, Wikipedia.org, Reddit, Shoutmeload, WordPress.org, ...etc. Beside +1000 backlinks came from Blogspot.com (blogs). Also, there's some bad links such as this one came from tacasino.com Necessary to say that I've got some competitors and they nicely asked me to stop the competition for some keywords and I've ignored their request. So, I'm not surprised to see these bad links. At "002" screenshot, we can see that Google didn't discover the bad links as they discovered the good links. And they discovered a lot of backlinks which not discovered by any other tools. **Let's move to Ahref, ** I will use screenshots provided by Thomas. At "003" screenshot, you can see Ahref report that say 457 links from 10 domains. By the way, social engagements data are wrong. I got more than zero engagements .. really. At "004" screenshot, you can see domains points to my site, links with anchor text. Take a look at the second link you will find that it's a spammy link coming from PR2 home page since it's is over optimized. the third link is also a spammy link since it coming from a not-relevant website. Beside other bad links need to be removed. So, Ahref didn't discover all of my good links. Instead of that it discovered few good links and a lot of bad links. In a case like this a question come needs to be answered since there are some people trying so hard to hurt my site, Do I have to remove all this bad links? Or, just links discovered by Google. Or, Google understand the case? **Let's move to majestic, ** Gray Lee provided data from majestic which say "10 Unique Referring Domains, with 363 links, 2 domains make up a majority." Since Gray didn't take any screenshots I will provide mine. At "005" screenshot, you can see some of the bad links discovered by Majestic. Not all of them discovered by Ahref or Google. In the other hand, Majestic didn't discover all of my Good links. Also, there's a miss understand I would like to explain here. When I published the Discussion about +1000 link. Some people may think that I trying to cheat you by providing fake info and this totally wrong. I said before and I'm saying that again you are so elite and I respect you. Also, I'm preparing for an advanced case study about this thing. If any expert would like to join me this will be great. Thank you for reading and please feel free to share you thoughts, knowledge and experience in this Discussion. EE5bFNc jYg21cf Xyfgp28.png iR4UOwi.png D1pGAFO
White Hat / Black Hat SEO | | Eslam-yosef1 -
Why There is No link Data Available in my Webmaster Tools even the site has lots of links and webmastert tools account setup properly
i have few account in my webmaster tools that are not showing any link data even the has lots of links. i checked the setup and its everything is good. is some one tell me why there is no data coming through? Thanks
White Hat / Black Hat SEO | | OnlineAssetPartners1 -
Can I get updated opinions on PR Web?
I saw Moz has discussed PR web in earlier posts, but they are mostly months to years old. I'm wondering if PR Web is a good service? A lot of my competitors use it, but it seems just like a paid link to me. If for whatever reason, PR Web is an approved loophole, does anyone have any suggestions on which plan to purchase? Thanks, Ruben
White Hat / Black Hat SEO | | KempRugeLawGroup0 -
Are these links bad for my results?
In the past we have requested links on multiple directories. Since we have seen a mayor drop (60% in traffic) in results around the pinquin update 24-26th of April. Our results have been slowly getting lower and lower in Google. Is it possible to tell if these links are in fact doing my site harm? Before the 26th of April it was easy to see that the results where benefiting from the submission to those directories. We did not have any messages in webmaster tools and reconsideration says "no manual spam action taken". What would be the best strategy to turn this around and go up again? A selection of the requested links can be found below. <colgroup><col width="266"></colgroup>
White Hat / Black Hat SEO | | 2Hillz
| www.thesquat.org |
| www.directmylink.com |
| www.thegreatdirectory.org |
| www.submission4u.com |
| www.urlmoz.com |
| www.basoti.org |
| www.iwebdirectory.co.uk |
| www.freeinternetwebdirectory.com |
| addsite-submitfree.com |
| opendirectorys.com |
| www.xennobb.com |
| mdwerks.com |
| www.directoryfire.com |
| www.rssbuffet.com | To give a good view on the problem: The requested links anchors are mostly not in the native language of the directories. Thanks!0 -
Best way to build links?
i want to build high piority links and some high pr one's. what tool should i use? i was thinking of using scrapbox. any insights? i already have 2 high ones from youtube and google +1
White Hat / Black Hat SEO | | Radomski0 -
Getting Credit for your own inbound links
Good afternoon, I have been comparing competitors with the Open Site Explorer looking at their inbound links. I have noticed that they have been getting credit for their own inbound links within their site. Is there something I am doing wrong as inbound links on my site aren't getting found? Could this have anything to do with Webmaster tools? Thanks in advance, SEO_123
White Hat / Black Hat SEO | | TWPLC_seo0 -
Link Building: Location-specific pages
Hi! I've technically been a member for a few years, but just recently decided to go Pro (and I gotta say, I'm glad I did!). Anyway, as I've been researching and analyzing, one thing I noticed a competitor is doing is creating location-specific pages. For example, they've created a page that has a URL similar to this: www.theirdomain.com/seattle-keyword-phrase They have a few of these for specific cities. They rank well for the city-keyword combo in most cases. Each city-specific page looks the same and the content is close to being the same except that they drop in the "seattle keyword phrase" bit here and there. I noticed that they link to these pages from their site map page, which, if I were to guess, is how SEs are getting to those pages. I've seen this done before on other sites outside my industry too. So my question is, is this good practice or is it something that should be avoided?
White Hat / Black Hat SEO | | AngieHerrera0 -
Post Panda Link Building Methods
Google Panda update has brought about so much changes in Google search engine algorithms. I like to know what sort of link building is considered good for SEO in the present scenario? Is article marketing, directory submission, blog posting, web property creation, video submission, press release submission etc still relevant? I like to know your valuable opinions.. I am hearing conflicting responses to this question. So I thought, I will ask here and know what really works. Thanks in advance.
White Hat / Black Hat SEO | | SunuPhilip0