Need bullet points for a new website on what to do for SEO
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Hello,
My company just launched a new website and its a competitve market it looks like. Its for moving boxes and moving supplies. They want a bullet point list (nothing real specific) of what I will be doing for SEO for the new website. I have been out of the loop for more than a year with SEO so not sure what the best things to do first are.
Any help would be great.
Thanks
John
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This post might also be helpful. http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
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I'd suggest setting up a ROI model which looks at how the activities will positively effect your KPI's.
You'll see a high increase in spend to begin with then level off at a consistent rate, but I would advise getting some scope of what you are paying for to 'SEO' your website.
Or with the recent G update just do nothing haha
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Check out Danny Dover's SEO Cheat Sheet
Its a great resource that covers pretty much all the basics
http://www.seomoz.org/blog/the-web-developers-seo-cheat-sheet
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Hi John,
Here is a list that I have given to a client before to show what we would do in terms of some SEO:
- Optimisation of on-page website technical code
- Sustained back-linking campaign to build reputable links
- Site architecture formatting and streamlining
- Conversion rate optimisation
- Webpage structure and cosmetic build changes
- Thorough analysis and A/B testing of website for continued improvement
- Directory and blogging submissions through PR routes
- Extensive competitor analysis and monthly performance reports
- Linking and distribution of content through social media platforms
- Submission of web pages to search engines and creation of sitemap
In terms of what you need to do, I would first start with the on-page work, which would consist of (not exclusively):
- page titles and meta data
- optimising page content
- img alt attributes
- URL tidying
- internal and external linking
- creation of a sitemap
- keyword analysis
- new content creation
These are just a few things but will hopefully get you on your way.
Let me know if you need any further help
Matt.
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