Looking for advice on rewriting page that is currently ranked.
-
Hi, we put up a page 2 years ago (available from our home page) that is currently ranking in top 5 for a few of the key words we built it for. The challenge is we did this quickly and know we can (and actually have) built out a better quality, informative page.
The content while similar is completely rewritten. Does anyone have experience in rewriting low quality pages that are ranking well?
Essentially we are trying to step up our game and build up our quality from a human perspective, but unsure what/if any would happen with our SEO and keywords we are currently ranking for.
Thanks!
-
Thanks! I appreciate the responses. Now on to more quality content!
-
When I built 30 landing pages, my 1st goal was to get them indexed. Since I wanted to show my client that I was working hard, I built more quantity than quality. Once I finished building the landing pages that had average content, I went back and rewrote all 30 landing pages. I have more images, way more relative content, and the readers still love it. I wrote every landing page for the user, not necessarily for Google. I was more interested in conversions than ranking higher. When my rankings went higher, my conversions had already increased.
Write for conversions.
-
EGOL is right.
I have taken many smaller pages and beefed them up after a few months/years.
Added new relevant rewritten text, new images, better files names, Alt text...
Taking a page with 200 words & no images to a page with 700 words and lots of images will totally get those improved pages even higher.
-
This sounds great. You have new content that is much better and probably much longer with a greater diversity of words and maybe some improved images.
I do this every week.
Simply add the new content to the page but keep all of the SEO elements intact. That would be things like title tag H1, H2 tags, etc.
When I do this my rankings often go up and my traffic goes up from capturing more long-tail keywords.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
Page Rank Lost After Website Transfer
Hello, I recently transferred a website from Ruby on Rails to Wordpress in order to help with the site's responsiveness. I kept all of the URLs the exact same, but when I transferred it only the homepage and one other page kept their page ranks, all of the others have lost theirs completely. Almost every page on the site was at least a PR 2, and now their not ranked, and not ranking in the top of search engines like they were before. I am not quite sure what might have caused this, like I said, I kept the URLs all the exact same and its strange that 2 pages were not effected. I crawled the site with Screaming From and all of the pages that lost their page rank have a status as "Moved Permanently". They are the exact same URL, but they are listed without www. in front, could this have something to do with it? The website is www.goenergylink.com, and you will see that the homepage and "Residential" page still have their page rank, but none of the others do. Any help would be GREATLY appreciated! Thanks
On-Page Optimization | | mcmckenna10 -
Sub-pages have no pa
I took over a website a few months ago which is not performing well at all for chosen keywords. When I first inspected it, I found a rel canonical tag pointing to the homepage on every page. This was quickly deleted and all the pages were fetched in webmaster tools. 3 months later and the website is still performing badly. When I use the mozbar, it shows that all of the sub-pages have a pa of 1. It is only a small site and all of the pages are linked to on the navbar in a simple way. The links are not made using javascript and all the pages are on the sitemap which is submitted to wmt. I have checked that all of the changes that have been made have been indexed as well. Could it be possible that google still sees the canonical tag even though its not there? I can't think of any other reason why the pages have no pa or why it is so far behind the competitors despite having better content and links. Also, the site is appropriate for adults, but I found (among the mess left for me) a meta ratings tag set to "general". This has now been deleted, could it negatively affect rankings?
On-Page Optimization | | maxweb0 -
Deleted pages still registering as 404 pages.
I have a an all html site that I can only work on through the ftp. The previous marketing company ran a script that built thousands of location landing pages, but all they did was change the tags and headers and the keywords in the pages, other than that they are all duplicate pages. I removed them, but Google is reading them as 404 pages. How do I tell Google those pages don't exist? or do I just need to let the bots crawl it a few times and it will see that eventually?
On-Page Optimization | | SwanJob0 -
Keywords per Page
Iv'e looked through the QA here and there are a lot of different conflicting opinions on what is a generally a good idea. For Example Florist Clearwater Clearwater Florist Florist in Clearwater Florist in Clearwater FL Clearwater FL Florist Clearwater Florida Florist Florist in Clearwater Florida Florist near Clearwater FL etc.... So for something like this example....should I have one page represent all of these keyword iterations or split them among different pages?
On-Page Optimization | | BenGMKT0 -
How to rank on yelp
I'm sure there isn't an easy answer to this, but I know very little about Yelp and we want to be listed and listed well. Any suggestions?
On-Page Optimization | | ClaytonKendall0 -
If a site has https versions of every page, will the search engines view them as duplicate pages?
A client's site has HTTPS versions of every page for their site and it is possible to view both http and https versions of the page. Do the search engines view this as duplicate content?
On-Page Optimization | | harryholmes0070
