Ranking discrepancies
-
The head office of our organisation has just set up a new website and I see that it is ranking third below two of our retail stores. I performed a link analysis s and see we out rank our stores in terms of Links etc. Can someone explain to me why we are below these stores. Also our website was only launched a week a go. Could this have an effect?
-
To add to that, what tool did you use to grab link metrics for a one week old website? Most tools have at least a little lag in determine inbound links. Your new website likely hasn't had a chance to establish the long-term, quality links that the sites for your retail stores have built during their lifetime.
-
I'm not entirely sure I follow the situation but certainly yes, if your website was only launched a week ago, it's highly unlikely it's ranking for anything and the authority of the domain is likely to be much weaker than others that are more established on the web.
What type of query are you analysing a ranking for? Is it a query on your brand / company name? Are the retail stores part of your company too or outlets that resell your products? Links are just one of many factors and quality of links far outweighs quantity of links so there is plenty else to consider if you want to outrank these other two websites. Without more information on this, it's difficult to point you in the right direction however.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does More Guest Posts Effect Website Rankings in a Negative Way?
Hello Everyone, On an average I am getting around 20 backlinks for 15 days. All these backlinks are done through proper outreach and guest posts in relevant websites. We have a team of four people doing only outreach and getting backlinks through proper guest posts. But I am worried on whether it will effect my website ranking in a negative way? Kindly get me clarified with my doubt. Should I continue this or should I reduce my numbers?
Link Building | | sandeep.clickdesk0 -
How is this site ranked so high on Google?
How on earth does "southeastasiatravelblog.com" rank No 3 on Google for "Asian travel blog"? It's just a collection of basically PR type travel articles. I have profiled its backlinks using Open Site Explorer and 71% of them are dead. The rest seem to be mostly "run of site" links from his other websites, which aren't particularly travel or Asia related. The highest PA for a live backlink to this site is a link from within his own website (PA 27, DA 15). Most of his backlink anchors are URLs and look fairly EMD to me. The site has few shares (6 FB shares, 7 FB likes, 1 Twitter share). So what makes it rank so highly for this phrase? My site I'm comparing against is "travelnasia.com" which is a fairly new domain with a DA 23, PA 31 and about the same amount of shares but far fewer backlinks at this stage because I recently changed URLs to shake off what might have been an algorithm penalty from Google. I am now receiving a growing level of Google search traffic again, but it's a long climb back. I'm looking at strategies, which is why I was checking out the site above.
Link Building | | Gavin.Atkinson0 -
Best way to boost ranking for most important keyword?
Hello! I have a blog that is doing really well. Low bounce rate, search queries going up pretty fast, more organic traffic than my first blog. I shot up to spot 5 for my main keyword which was a thrill. But I have dropped back down. According to Google Webmasters I was at spot 11, then 12, and today 13. I worked on doing a lot of internal linking to the page that was ranking at # 5. It is a category page although I'd like my homepage to rank high for that same keyword one day. My site is less than 2 months old and I know it takes time but I am seeing so many signs of great potential. I am looking for ANY advice on how to boost my rankings for this one particular keyword. Thanks! 😃
Link Building | | dealblogger0 -
Why does my infographic rank better on other websites than my own?
I recently created an infographic that was quite popular in my niche and a lot of people linked to it and embedded it on their own sites. Now, if you search the term I was trying to rank for, everybody who linked to me ranks higher than the page that everyone is linking to and it's the page where the original graphic was posted. According to SEOmoz, I have the highest Domain and Page Authority than everyone else in front of me. How the hell is this possible? If you want to see for yourself, just type in "hot tub yoga" into Google and I'm on the second page, http://www.swimuniversity.com/blog/hot-tub-yoga-infographic I would love some help on this and I thank you all in advance.
Link Building | | mattgiovanisci0 -
How to rank for many keywords
OK, so I've been diving into SEO pretty hard lately and learning everything I can. Something I'm not quite understanding is how to rank for a lot of different keywords. We're in the proofreading and editing space which can be broken down into many categories: general proofreading & editing essay editing book editing etc. If I consider the "essay editing" category, the main keyword I want to target is, in fact, "essay editing". However, I'd also want to target: essay editing service, edit my essay, fix my essay, revise my essay, etc. Basically, a lot of modifiers. I can easily target our main page for essay editing and essay editing service keywords, but how do I start ranking for those longer tail keywords? Is it simply building content that includes them? Is it getting links utilizing anchor text? Or is there something I'm missing? I don't see the point in building separate service pages for those other keywords; I think that's a waste and bad site architecture practices. I'm just looking for my "aha" moment on these longer-tail rankings. Thanks!
Link Building | | Kibin0 -
My competitors all seem to use "junk" pages to rank / backlink, how to compete and not cheat
Hello, Page 1 of Google for the word "copier lease" and most other valuable copier leasing terms are dominated by the same 4-5 for organic (PPC too of course, but organic is what I want) They all use some SEO company, so when I go and look for good link oppertunities, most of the pages I find are just SEO companies who of couse would never be interested in a competitor's link. Examples: ajaxunion blogspot com or excellentpoly blogspot com and the list goes on, all just AjaxUnion "blog pages". blog homerenovationguide com /2011/06/15/repair-or-replace is just inhouse SEO making ranking pages for CostOwl. So, its hard NOT to want to throw up a blog farm and do as "the Romans do". What ideas do you all have to get backlinks in this market of Copier Leasing that would hold up. Thanks 6SW66.png 6SW66.png
Link Building | | einstein99992 -
Rank dropped suddenly. Ways to bounce back?
So, like million threads out there I lost my rank for a particular page and is looking to bounce back. However there might be something different in my case, hence the thread. 1. The rank drop was an after effect of design change, where we merged two pages together. Page A - which was ranking for Keyword A and Page B which was ranking for Keyword B. So we merged it together in the sense that both had similar content and design except the meta tags and page title (I wasn't involved in this project so...) and Page B gets kicked out of Google web index. Page A still remains number 1 for Keyword A. 2. There was some shady link building contract that was implemented some 3 months back (again me not involved, I joined later) and there were an unnatural number of links created with a striking artificial anchor text pattern from low quality "built for link building" blogs. I presume this also affected page B. as this effort was done only for Page B and not A. So now, I managed to clear all the pages for duplicate content, implement a better page structure where I deleted out possible similar pages, redirected them (301) to main pages, and created a new page for Page B, like Page B1 with different content. Implemented a better internal linking profile too where terms related to Page B (Keyword B, Keyword B1, B2 etc) links to Page B. Its been two months now, and Page B ranks for Keyword B1 but not the original Keyword B. I suppose the "penalty" still remains in Google. Any clues how I can get around this? What I want to achieve is to get ranked for Keyword B for Page B, if not the first result, at least start all over from a lower rank but at least break out of the penalty.
Link Building | | Druva0 -
How to out rank well with category page for high competitive keyword?
This is really silly question to ask over here! But, I have to drop my mind bubble after long R & D and efforts! Right now, I am working on Patio Umbrellas keyword and want to out rank with following landing page. http://www.vistastores.com/patio-umbrellas I have implemented too many ways on this page since January 2012. Right now, my website is in top 20 position with this keyword. I want to achieve top 10 ranking with Patio Umbrellas keyword. Now, I have certain limitation to make changes on web page. This is client requirement. So, I have to drill down more with link building. I have started work on link building on since February 2012 and rank well with keyword. Now, I'm searching for link building way which help me to improve ranking in short time frame. I don't want to do any single activity on this page which is UN-productive for me. If you have any on page inputs so it may help me more. SEOmoz is really big source to search and justify answer but, I want to add expert advice in it. Thanks,
Link Building | | CommercePundit0