What link building techniques do you teach to new hires with no SEO experience?
-
Right now I train my interns and new hires on 5 techniques:
1. Appropriate blog commenting the right way
2. Saving social bookmarks
3. Submitting a website to a directory
4. Publishing articles with links
5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO
Are there some other lower level link building tactics you have tried to teach interns or new hires?
-
- Understanding business they link build for (CRITICAL!)
- Search skills (advanced search operators, semantic flow)
- Use of our internal link management database (recording, categorising and tagging links)
- Content writing / ordering
- Establishment of a real internet persona
- Natural email writing
- Phone skills
-
I think that you will do better hiring English majors who can research and write best-on-the-web quality content then hiring employees who will try to get links into existing content. If you can get them creating content that attracts links automatically then all of the work that used to be spent on linkbuilding will go straight to content that pulls both links and traffic.
-
I guess it depends on your niche. I have three interns working on three separate topics on my site so I haven't been too worried about this. I guess you could keep a master spreadsheet for your interns to reference while their linking building?
-
Raven Tools are definitely worth checking out - http://raventools.com/
Edit - To elaborate you can have several link builders log in and 'claim' a site to work with. It also provides a bunch of useful stats about the value of a link etc and can also allow clients to specify costs for links etc. Try the demo, see what you think
-
Andrew, I haven't done this because I worry about having multiple employees and interns roaming around looking for good sites. They will undeoubtedly find the same websites and contact the same people and then we could look like spammers. Is there a safeguard against this so that they all avoid the same sites?
-
First thing that came to my mind was email writing but Andrew's covered that already.
That to me goes hand in hand with link evaluation, deciding what's a good link and why; number of outbound links on a page, using mozRank or Raven tools evaluator to give a quick evaluation as to a page's worth then look at what links are going into that page, context, link location, that kind of thing.
But I guess the stuff you're covering is the very basics and the evaluation a bit more advanced and then how to find those links in the first place to evaluate is the hard part
-
This would seem like a no-brainer, but it's not on your list so I would add effective email writing to your list. We all know a good personal email can go a long way toward building a relationship and ultimately, high quality links. If there is a website I am really aiming to earn a link from, I usually don't even ask until the second or third email, and by then I barely even have to ask.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimum level of link building per month for a new domain
looking to launch a new site, how mnay links can we affectively create per month? is 80 links per month ok?
Link Building | | Direct_Ram0 -
Internal Link Building
For a large part of our SEO we have been focusing on inbound links (mainly from guest posts and blogger reviews). But our rankings have dropped (though I understand there is a natural fluctuation in rankings quite often) this week and it occurred to me that we should be focusing more on internal link building as well. We, of course, link often to our home page and have related products on every page but we lack a lot of direct key word links in in our description. Would it behoove us to be on a specific product page--take for example owls and friends wall decals--and somewhere in the description add something like "our nursery wall decals are safe for....and have "nursery wall decals" be the direct link since that is a key term for us? I just wanted to make sure that we are headed in the right direction before I spend a massive amount of time updating all these product pages. Any input would be really helpful. Thanks so much, Elizabeth
Link Building | | WNL0 -
Should I build links to wordpress category pages?
Hi guys, I'm working on http://www.top-10-dating-reviews.com and planto build links to the category pages - is that the best strategy for a comparison site like this? This is a wordpress site and I read that category pages should be no indexed is that the case? If so then obviously I'd be wasting my time building links to these pages as google wouldn't index them anyway. Any advice on the best strategy for link building would be much appreciated!
Link Building | | SamCUK0 -
Suggestions needed on link building campaign...
Getting links has become very difficult task for me. Recently i have started a website on Depression and Anxiety. My campaign steps: 1)Hired a doctor to write stuff on my website. 2)After that we did 100 more articles for article marketing. 3)Submitted content to top article directories.. All links to only 1 anchor (domainname.com). I haven't promoted my domain with main anchor anywhere. DONT KNOW WHAT TO DO 😞 Can anyone suggest me some link building methods so that i can do Good SEO for my new site?
Link Building | | artemmin0 -
Link Building for a Newbie!
Hi Guys & Girls. Following my previous question, I seem to really be getting to grips with SEOmoz and all its features which seem fantastic. As mentioned before, I am quite new to this SEO game and learning all the time!! Through all my reading and learning over the last week I have learnt that Link Building is one of the most powerful ways of increasing your SEO game. I'm really trying to get my head around it all. I have come across things like "Link Farming" which seems to be a big no no in terms of Google. Submitting to Link directories etc etc. Now for somebody new, this all comes across quite confusing. Can anybody out there provide me with a really simple but informative way to effectively Link Build? Best practices etc etc! I really want to learn and "up" my game! The website that I am working with is http://www.advanced-incar.co.uk Many thanks, Tim
Link Building | | timborrill0 -
How do you put together a link building strategy?
I know after all the Google changes link building is different than it used to be. How do I put a link building strategy together that I can understand and follow? I have fixed most of the crawl errors and my site is still low on the search for most of my targeted keywords. Is link building the answer? Or are there other options I'm missing?
Link Building | | JHSpecialty0 -
Link building for eCommerce
I have an engraving site where I am looking to increase traffic/ sales. We do local engraving services and sell engraved products via eCommerce. Perfectindesign.com It seems to me that locally I can't compete since most search terms are washed over with every local directory in and around the city that are selling there memberships. So I thought I could compete nationally via the 200 products we carry. I have used site explorer to go through my competitors links. My findings show that other then their twitter accounts and dmoz listing most everything else are paid links and lots of them. Keeping in mind I have 45 root domains with 411 links to my site. Three competitors links data. I probably shouldn't name them right? competitor #1 1k root with 13.9k links competitor # 2 147 root with 16k links competitor # 3 427 root with 28k Should I just start buying these links that range from $10-50 per link or is this a waste of time? Are these truly my competitors or am I comparing my tiny site to the major leagues?
Link Building | | YYV0 -
Open link to a new window, +/-?
Basically I want to link from our main website to some of our PPC landing pages (to explain smaller elements of our offering). The reason for this is that the PPC pages are not exactly services but features that people might search for, so these pages are not navigable from the site (unless mentioned on another page). We do not want to include these pages as their own entity on the site, but people may want to click to see an explanation. So, my question is 2 fold: 1. Should I use an "open link in new window" link, what are the pros and cons of this. 2. Should the link description say that the link will open in a new window. i.e. [Feature name - opens in new window] What are your opinions on this? I know it may not have much, if any SEO benefit, but from a user point of view I feel it may offer some. Thanks in advance, Andy
Link Building | | esendex0