301 redirect blog network to main site, good or bad?
-
Hi,
Here is a newbie question. When we launched our web shop 18 months ago I started eight blogs on a different host with keyword rich domain names to get some links to the shop.
Today I don't update them, but they have a lot of links to our shop and the blogs have something like DA 20 and PA 30-40. There are lots of links between the blogs as well.
Can I do 301 redirects of the blogs/posts to the web shop to rank higher in the SERP for the keywords? If I do, what happens to the links from the blogs to the shop? Will the shop loose a lot of links, but gain in PA, DA, mR etc?
Overall, would the shop/main site benefit from this?
Or should I just leave the blogs and not mess with them? They don't have much traffic.
I appreciate any input, thanks!
-
Thank you for your input Geoff!
-
Hi Todd,
If the blog contained valuable content but was instructed to 301 redirect to a new location, then you are correct, the crawl would not go as far as crawling the content and subsequently indexing/caching or analysing value therefore any weight the actual content possesses will not transfer via the redirect however domain/page/URL authority / link juice / PageRank and other link metrics will, not 100% of this, but most of it.
301 redirecting is not designed to directly improve rank although other benefits of 301 redirecting can lead to this. Such as usability, traffic, relevancy.
-
@Geoff , so if the blog has content in it would the301 stop the crawl and redirect it? If this is true then the content would not be crawled? I have a friend with a similar issue. He is trying to improve ranking by redirecting his old site (which has content) to his new on.
-
The scenario you describe...
"I started eight blogs on a different host with keyword rich domain names to get some links to the shop. Today I don't update them, but they have a lot of links to our shop and the blogs have something like DA 20 and PA 30-40. There are lots of links between the blogs as well."
...is likely to match much of the criteria Google are using to hit sites with Panda / Penguin updates, to be honest, unless the blog content is of high unique content and not 'over optimised', I would not make any efforts to associate yourself with the network of blogs as it will likely do more harm than good over the forthcoming 12 months.
Really, you need to be assessing the overall value of each blog and whether similar content on your current webshop is a good match for the content on each of the blogs. If you're just contemplating 301 redirecting to improve ranking of keywords, then it's unlikely that this will be the result.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Block Links From Spam sites
can you block links from other websites?ie: links backlinking to your site, causing a high spam score.
Link Building | | Socialdom0 -
301 redirect single page
I have a popular page on one domain and I did 301 redirect of it to another domain. Just one single page. Both the sites are very related to each other. Will the backlinks get transferred? Its been more than a week but nothing shows up in webmaster tools.
Link Building | | anran0 -
Guest Blogging good or bad?
Hello Mozzers, Matt Cutts once told that guest blogging is a bad way to get links, then he relativized it again and said it's okay. We all know Google doesn't want to count those links, what they want are editorially given links. Now my question, what's your view on this topic? Do you still use guest blogging as a link building technique? Best regards, grobro
Link Building | | grobro0 -
Seo Site Structure
I manage a shoe shop, and the site structre for a shoe category is: www.example.com/casual-shoes/ and for a product is: www.example.com/product/320/casual-shoes/ Would be better for SEO and for my casual shoes category, to rewrite the product page to: www.example.com/casual-shoes/product-320/ Thank you! Regards
Link Building | | raul_hutu0 -
Blog comments question
Hi, I don't tend to blog comment that much unless it's actually a genuine comment as in, my first thought wasn't gaining a link back. What is the best practise for this type of link building? This is how I do it (When I am looking to gain a link back) title - brand name website - root domain comment - I try and go above and beyond with this, take it out of the spam arena by reading the article and then replying with at least 100 words referencing to part of the article. Would you classify the above as the wrong way about it? I know some say no-follow links (most blog comments out there) don't count but when I see the external link pop up in WMT it does make me think no-follow links count for something. Cheers
Link Building | | activitysuper0 -
Links not showing up in Site Explorer?
Why aren't some backlinks showing up in Site Explorer? I have links to my home page (www.mortgagesbymark.com) from Trulia at http://www.trulia.com/blog/mortgagesbymark/ but they're not showing up in Site Explorer. Thanks for your help!
Link Building | | MortgagesByMark0 -
How do I distribute blog content?
Morning Mozzers! I work for an online wedding retailer and we add new, unique, high quality content to our blogs on a daily basis. After adding the new content we Tweet it and mention it on our Facebbok page. My question is this: how can I distribute the content to generate back links? Any example sites or case studies of things you guys have done in the past would be great! Thanks in advance.
Link Building | | Confetti_Wedding0 -
Is M2 Newsire a good PR distribution site for SEO?
Hi I am considering using M2 Newswire, a press release distribution services. I am just wondering if anyone knows if M2 Newsire is a good PR distribution site for SEO? I.e. will i get many backinks from using the service? Cheers Mik
Link Building | | increation0