Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Should we use "and" or "&"?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should we use "and" or "&"?

    Technical SEO
    6
    9
    4276
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • vernonmack
      vernonmack last edited by

      Our client has an ampersand in their brand name.  The logo has "&", their url is spelled out.  I'm trying to get them to standardize the use of the name for directories/listings.  Should we use "and" or "&"?

      1 Reply Last reply Reply Quote 0
      • IPROdigital
        IPROdigital last edited by

        I'd go for &.

        I optimized a page for "Canada & New England Cruises" some years back. The results were:

        canada and new england cruises = 24th of 6,300,000 results canada & new england cruises = 32nd of 7,660,000 results

        This indicates to me that Google probably knows the difference.

        1 Reply Last reply Reply Quote 0
        • MiriamEllis
          MiriamEllis Subject Expert last edited by

          Greetings VernonMack, Thanks for coming to Q&A with your question. I'm the Local SEO Associate here in the forum. Your question is a good one and, happily, the answer here is simple. You need to use whatever your legal business name is. If your DBA uses ampersand, then consistently use this to describe your business on your website, local listings and elsewhere. If it uses and, then use that. Be consistent and you will be fine.

          1 Reply Last reply Reply Quote 1
          • wojkwasi
            wojkwasi @vernonmack last edited by

            and = & (much of a muchness really)

            I'd go with "&" i the directories if that's what's in the logo so consumers get familiar / see consistency with the brand - also it's shorter 😉

            1 Reply Last reply Reply Quote 1
            • Vahe.Arabian
              Vahe.Arabian last edited by

              Use at&t or at t (including spacing).

              Let's refer to the At&t example

              If you use "&" google will still read it as att or at&t however if you include "and" then this becomes a totally different term.

              So try with spacing or &

              Hope this helps,

              Vahe

              1 Reply Last reply Reply Quote 0
              • vernonmack
                vernonmack @wojkwasi last edited by

                Hi Woj.  Thanks for the reply.  Looks like my first question was unclear.  URL is already established.  Please see clarification note to Francisco above.

                wojkwasi 1 Reply Last reply Reply Quote 0
                • vernonmack
                  vernonmack @Francisco_Meza last edited by

                  Thanks, Francisco.  I need to use one or the other.  i.e.  "Heating & Air" or "Heating and Air" because HeatingAir would not be right.

                  To clarify, I am trying to determine the best way to add the client's NAME (not url) to listings/directories.  I was just noting that the url is already ...heatingandair.com.

                  1 Reply Last reply Reply Quote 0
                  • wojkwasi
                    wojkwasi last edited by

                    The "&" character is typically reserved for the querystring portion of the URL

                    I'd avoid using "and" or "&" in url's except for in the TLD if it's critical for the brand

                    Also, another tip.. if you use "and", make sure it doesn't get confused with the surrounding words, e.g.

                    • camelandhorse.com may be read as "came land horse" or "camel and horse"

                    (sorry, no real-word example came mind lol - except for the old expertsexchange.com URL)

                    vernonmack 1 Reply Last reply Reply Quote 0
                    • Francisco_Meza
                      Francisco_Meza last edited by

                      I would probably use AT&T's example (ATT). I believe Matt Cutts said the & is looked at as a character. I tried going straight to at&t.com and it sent me to a SERP. Using the word "and" in the domain sounds weird to me.

                      vernonmack 1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • eglove

                        Does my "spam" site affect my other sites on the same IP?

                        I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/

                        Technical SEO | | eglove
                        0
                      • TogetherCare

                        Magento Dublicate Content (Noindex and Rel"canonical")

                        Hi All, Just looking for some advice regarding my website on magento. We by mistake didnt enable canonical tags and noindex tags so had a big problem with dublicate content from filter pages but also have URLs to Cats as Yes so this didnt help with not having canonical tags enabled. We now have everything enabled for a few weeks now but dont see much drop in indexed pages in google. (currently 27k and we have only 5k products) My question basically is how do we speed up noindexation of dublicate content and also would you change URL to cats as No so google just now sees the url to products? (my concerns with this is would leaving it to Yes help because it will hopefully read the canonical tags on products now) Thank you in advance Michael

                        Technical SEO | | TogetherCare
                        0
                      • malinkymedia

                        Using the word "FREE" in domain name

                        Hi, This may seem like a simple question but a new client of mine wishes to use a domain name with the word "free" in it. The website will offer free activity vouchers. I couldn't see this being a problem as there a lot of websites that do this although he was told it may present a problem with the search engines thinking the site was spammy. It won't be and will be offering information and vouchers on local sporting activities. I was wondering if anybody could clarify this please so I can give him a more definitive answer to his question. Thanks for your help.

                        Technical SEO | | malinkymedia
                        0
                      • ClaireH-184886

                        Am I Wasting my time using pingler.com

                        Ok so here is the question. A few months ago i decided to join pingler.com and pay for the service as i was using the free service, but after four months now i have not noticed any changes and i am just wondering if i am wasting my time using the paid service. would love to hear from people who have or are using the service and let me know if this is a waste of time and my money could be better spent elsewhere. look forward to hearing your thoughts

                        Technical SEO | | ClaireH-184886
                        0
                      • alsvik

                        "nofollow pages" or "duplicate content"?

                        We have a huge site with lots of geographical-pages in this structure: domain.com/country/resort/hotel domain.com/country/resort/hotel/facts domain.com/country/resort/hotel/images domain.com/country/resort/hotel/excursions domain.com/country/resort/hotel/maps domain.com/country/resort/hotel/car-rental Problem is that the text on ie. /excursions is often exactly the same on .../alcudia/hotel-sea-club/excursion and .../alcudia/hotel-beach-club/excursion The two hotels offer the same excursions, and the intro text on the pages are the exact same throughout the entire site. This is also a problem on the /images and /car-rental pages. I think in most cases the only difference on these pages is the Title, description and H1. These pages do not attract a lot of visits through search-engines. But to avoid them being flagged as duplicate content (we have more than 4000 of these pages - /excursions, /maps, /car-rental, /images), do i add a nofollow-tag to these, do i block them in robots.txt or should i just leave them and live with them being flagged as duplicate content? Im waiting for our web-team to add a function to insert a geographical-name in the text, so i could add ie #HOTELNAME# in the text and thereby avoiding the duplicate text. Right now we have intros like: When you visit the hotel ... instead of: When you visit Alcudia Sea Club But untill the web-team has fixed these GEO-tags, what should i do? What would you do and why?

                        Technical SEO | | alsvik
                        0
                      • Stroll

                        MBG Tracker...how to use it?

                        So I am a new blogger that has been submitting guest blog posts to a number of different blogs. It was recommended that I use the MBG Tracker so I can track the back links. The problem is that I am totally lost on how to use this tool. As I said before I am new to this whole thing and I am not really sure what constitutes a "base link" and a "back link." In the author bylines we are linking to different pages within a larger website. If anyone can help me I would really appreciate it!

                        Technical SEO | | Stroll
                        0
                      • idiHost

                        How is a dash or "-" handled by Google search?

                        I am targeting the keyword AK-47 and it the  variants in search (AK47, AK-47, AK 47) .  How should I handle on page SEO?  Right now I have AK47 and AK-47 incorporated. So my questions is really do I need to account for the space or is Google handling a dash as a space? At a quick glance of the top 10 it seems the dash is handled as a space, but I just wanted to get a conformation from people much smarter then I at seomoz. Thanks, Jason

                        Technical SEO | | idiHost
                        0
                      • JasonDGreat

                        Why crawl error "title missing or empty" when there is already "title and meta desciption" in place?

                        I've been getting 73 "title missing or empty" warnings from SEOMOZ crawl diagnostic. This is weird as I've installed yoast wordpress seo plugin and all posts do have title and meta description. But why the results here.. can anyone explain what's happening? Thanks!! Here are some of the links that are listed with "title missing, empty". Almost all our blog posts were listed there. http://www.gan4hire.com/blog/2011/are-you-here-for-good/ http://www.gan4hire.com/blog/2011/are-you-socially-awkward/ MaeM3.png TLcD8.png

                        Technical SEO | | JasonDGreat
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.