Link Building after Google updates!
-
Hello All,
I just wanted to ask the question to start a discussion on link building after the Google Updates. I haven't been very proactive lately with regards to link building due to the updates and not wanting to get penalised!
Are there any link building trends/techniques people are using since the changes?
Thanks,
seo_123
-
The one word answer to this will be ‘ware the white hat’
Actually Link Building is a creative game so the limit to link building is your creativity… but here are my recommendations or you can say the type of links that I prefer to build.
- Build Relationship
Research and find the list of people who are active in your industry they can be bloggers, influencers, business owners, review writers and many… try to reach out to them and build strong relationship as this will help you while you will ask out for links to them.
- Manual Reach
This is hectic but somehow you have to do that no matter what… try to build quality content on you website and reach out to relevant websites and people and request link (while being creative)
- Guest Blogging
Reach out to bloggers and offer them to write about relevant topics for FREE.
- White Papers
Research and create a link worthy white papers and allow your target audience to download it for FREE. Usually the FREE get more natural links
- Launch a Contest
This will help you cater new eye balls and if you contest is interesting and informative at the same time you will defiantly going to get links from bloggers and even magazine sites.
- Press worthy Activity
Introducing a product, major changes in business models or anything that is Press worthy will be helpful to get more and more links from Press websites…
The ideas are endless… all you have to do is to put down all of them on the paper and see what is possible for you and what isn’t
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google not disavow some bad links
I have submitted bad links that I want to disavow on google with the Moz Pro hight spam score. Its almost 4 months completed yet I have a bad link that exists with high spam score any solution? https://fortniteskinsgenerator.net/
White Hat / Black Hat SEO | | marktravis0 -
Do industry partner links violate Google's policies?
We're in the process of The Great _Inquisition_piecing together a reconsideration request. In doing so, we reached out to an agency to filter and flag our backlinks as safe, should be no-followed, or should be removed. The problem is, they flagged several of our earned, industry partner links (like those pointing to us, HireAHelper, from 1-800-Pack-Rat and PODS for example) as either should be no-followed or should be removed. I have a hard time believing Google would penalize such a natural source of earned links, but then again, this is our second attempt at a Reconsideration Request, and I want to cover all my bases. What say you Moz community? No-follow? Remove? Leave alone?
White Hat / Black Hat SEO | | DanielH0 -
Are back links from audio sites any good?
In light of G's view of links from directories and other sources I have heard that links for audio sites like soundcloud.com can be beneficial. Has anyone had any positive experiences building likes from sources like this?
White Hat / Black Hat SEO | | Aikijeff0 -
How to recognize Panda, Penguin or Unnatural Links Penalty ?
Hey guys, today I've received below message from Google, but I'm confused that there NO such message in WMT ?!??!?!?! I've login /out few times and situation is still same ?!?!? Still Nothing there ? Anybody had same issue ? Do I need to fill reconsideration request ? Pleased to hear back from you guys. NikoT Google Webmaster Tools notice of detected unnatural links to .com/ Dear site owner or webmaster of , We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. We encourage you to make changes to your site so that it meets our quality guidelines. Once you've made these changes, please submit your site for reconsideration in Google's search results. If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team
White Hat / Black Hat SEO | | NikoT0 -
How to handle footer links after Penguin?
With the launch of Google's Penguin I know that footer links could possibly hurt rankings. Also too many links on a page are also bad. I have a client http://www.m-scribe.com That has footer links creating well over 100 links on many of their pages. How should I handle these footer links? Suggestions are greatly appreciated.
White Hat / Black Hat SEO | | RonMedlin0 -
Google-backed sites' link profiles
Curious what you SEO people think of the link profiles of these (high-ranking) Google-backed UK sites: http://www.opensiteexplorer.org/domains?site=www.startupdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.lawdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.marketingdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.itdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.taxdonut.co.uk Each site has between 40k and 50k inlinks counted in OSE. However, there are relatively few linking root domains in each case: 273 for marketingdonut 216 for startupdonut 90 for lawdonut 53 for itdonut 16 for taxdonut Is there something wrong with the OSE data here? Does this imply that the average root domain linking to the taxdonut site does so with 2857 links? The sites have no significant social media stats. The sites are heavily inter-linked. Also linked from the operating business, BHP Information Solutions (tagline "Gain access to SMEs"). Is this what Google would think of as a "natural" link profile? Interestingly, they've managed to secure links on quite a few UK local authority resources pages - generally being the only commercial website on those pages.
White Hat / Black Hat SEO | | seqal0 -
How Google deal with a Domain Buy
Hello folks, How is google dealing with those clever peoples who decide to buy a famous place on internet( domain ), to be their domain name. For example if someone buy a very well ranked domain name for some keywords in their niche, is there any punishment? Whats the bad things about buy a domain? Thanks.
White Hat / Black Hat SEO | | augustos0 -
Linking Profile Gone Bad?!
Recently, I was looking over the linking profile for one of our large clients, and I noticed that a ton of spammy links were appearing. I have never purchase any links or done anything shady that would contribute to this large increase in bad links. It appears as though someone is trying to hijack the SEO of this company, and I don't know how to proceed. Currently, they have not been penalized by Google, but I would not be surprised if a penalty is on its way due to the obvious link spam. Is there any way to report this to Google to ensure that no penalties occer? Any advice on the issue is much welcomed! Thanks
White Hat / Black Hat SEO | | tqinet0