Help on Avoid Keyword Self-Cannibalization
-
i ran the on page test and i got the avoid keyword self-canabilzation alert
one example is for http://www.deporvillage.com/shimano
maybe is because a'm not a native speaking english person but i do not understand what it exactly means
the targeted keyword for this page is shimano and the alert i got for the links like the one below that i have in my page
http://www.deporvillage.com/ciclismo/zapatillas-shimano which has a anchor text like zapatillas ciclismo shimano
-
I think Sven's essentially correct, although I suspect the word "Shimano" is what we're flagging. You've got the main Shimano page that splits out into sub-pages, and every link for the sub-pages has "Shimano" in the anchor text. The problem is that it IS keyword cannibalization, in a sense, and yet it also makes perfect sense in this situation.
I think this is pretty common in search pages, and probably isn't a big issue. Honestly, internal search pages and Google don't always get along in general, so it can be tricky. You could draw "Shimano" out into a header and then not use it in every piece of anchor text (it could start to look excessive), but practically speaking, I doubt it's going to have much impact either way.
-
Indeed!
In case of problematic keyword selfcannibalization you can choose from two options:
- Combine two landing pages into one of the two, and deleting (or noindex) the other one.
- Avoid overlap as much as possible by making sure the exact query you want to rank for on page A does not appear on page B (and vice versa).
I think it depends on the situation whether you want to go for option 1 or 2. In your case it seems pretty much okay, but to be sure you could cut down on the word ciclismo on the general shimano page.
Best of luck!
Sven Witteveen
Expand Online
-
thanks sven. so do you recommend me to do any action like delete some ciclismo instances on the shimano pages?
x
-
I did a quick check on both pages:
http://www.deporvillage.com/ciclismo/zapatillas-shimano
and
http://www.deporvillage.com/shimanoBoth get an A for on-page optimization for the word: shimano. Also on the page /shimano there are 41 instances of the word ciclismo. You might want to avoid this word on the general /shimano page if you have a separate landing page for 'zapatillas ciclismo shimano'.
However, generally speaking there isn't much to worry about if you do not in fact rank with both pages for one keyword.
Sven Witteveen
Expand Online -
thanks expand online team, but i wonder why is considering it self canibalization if there are different keywords
shimano is pointing to http://www.deporvillage.com/shimano
and zapatillas ciclismo shimano (shimano cycling shoes) to http://www.deporvillage.com/ciclismo/zapatillas-shimano
there are different keywords so they might have different url's no?
-
Rand has said the following about it in his blog:
....Keyword self-cannibalization - the practice of heavily targeting the same keyword phrase on multiple pages of a site....
Having multiple pages for one keyword or phrase is not ideal since this means you are competing with yourself. All the backlinks, content, internal linkjuice etc. is devided over multiple pages instead of concentrating it on one page.
Ofcourse, if these pages are on position one and two in the SERP this situation is perfectly fine. However, if they hold position 11 and 15 the combined force of these two pages may be enough to rank 5th or 6th. That would generate a lot more traffic since results after postion 10 generate virtually no traffic.
I hope this helps!
Greets,
Sven Witteveen
Expand Online
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
Ecommerce- Keyword use in Product links on Category page
I'm wondering how Keyword use in Product links on Category pages can affect a pages rank? I have 1 site where this seems to be an issue but not on all categories. For this site, a site: keyword search ranks the category page as no.1 in the SERPS but a non-site: search shows 1 of the many products within the category as the highest ranking page (currently 20 in google) on this site. This product is probably the least likely to generate a conversion due to it's cost so this is less than ideal. The plural search of the keyword shows the category page and it ranks higher than the keyword itself (currently 9 in google) Category name and URL = keyword. The category is paginated with 12 products per page. Product URL and anchor text is brand-model-type (where type = keyword) I'd like to keep the product URLs and anchors as they are if I can as they are well searched terms themselves but I want to optimize a category page to rank for the keyword itself. Have any of you overcome a similar issue? Would adding more text to the category page dilute the issue?
On-Page Optimization | | MarcOZ0 -
The seomoz on page keyword analysis tool is not showing title or keyword in document
the SEOMOZ onpage analysis tool is not not showing title or keyword for any page in one of my sites. It says there are no title elements on my page and there are, i checked the source code myself and they are there and correct. my title and keywords are in there and show up fine in firefox and internet explorer even after i refresh them. why would this tool show them as missing in one of my sites but not others? I'm worried that google's spider might not see them if the on page analyzer doesn't see them and my rankings might drop. they showed up the other day in the seomoz on page analyzer just fine and i haven't changed anything. Thanks mozzers!
On-Page Optimization | | Ron100 -
Problem with Occurrences of Keyword
At "On-Page Report " i have noticed that the only important problem my site has is the "Occurrences of Keyword " it says that i have ONLY 14.156 keyword repeat. My page ofcourse does not have so many repeats of same keyword. In fact this keyword is shown 10 times as i saw at source code of this page i tested. This report is for one page or for all pages of domain ? My keyword was two words keyword if that matters but there is no way that keywords to be repeated so many times.
On-Page Optimization | | Web-Builders0 -
Disqus Comments or IntenseDebate for eCommerce. Can It HELP???
Anybody using any of those? Do you have example of eCommerce store using it? Will it help ranking? Any thing I should know about those ''Comments'' plug-in? Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050 -
Google Webmaster Tools - Inappropriate Keywords
In December our website was the victim of a devastating pharma hack. Google Webmaster Tools never reported malware on our website, but our keywords within Webmaster Tools were all changed to keywords related to mens and ladies watches. Our Google organic search rank and resulting traffic has been dramatically impacted. Since realizing we were hacked, we rebuilt our website from the ground up with a clean and updated installation of Joomla CMS (from 1.5 to 2.5) and changed to a more secure server. As of December 21st, 2012, our website has been clean of the phama hack. We wrote Google and told them what happened. They replied with a "no manual spam actions were found" message. Unfortunately, Google Webmaster Tools still reflects all of the hacked keywords for mens and ladies watches. We are watching our Google Webmaster Tools everyday waiting for Google to remove the hacked keywords. It's been a little over a month and still only about 5 of the first 100 keywords have anything to do with our website. What do you recommend we do to expedite the removal of these inappropriate keywords in Google WMT?
On-Page Optimization | | TCM-SEO0 -
Need help, i am lost
Hello all, I am new in this community. I have been for a while on Page 1 on Google with the keyword "Wooden Signs" with my website CreateYourWoodSign.com Since the Google update (April 24th i think)I completely disappeared from Google. I have not been able to come back since. Any help would you highly appreciated. Thank you!
On-Page Optimization | | manu45
Emmanuel0 -
Redirecting to a keyword-rich domain URL
It's best practice to choose a domain that has keyword in it. But if someone has just launched a website and the domain name does not have keyword, is it better to purchase a new domain name that has a keyword in the name and redirect existing domain to the new domain? Will that help SEO? (This just launched website does not have any traffic or links yet.)
On-Page Optimization | | Amjath0