Where do I start? A little overwhelmed - Really appreciate any help.
-
Hello everyone,
I was hoping to be able to get some advice if at all possible. I'm know there's some really skilled people on these forums. I'm not sure of the etiquette of posting links so if it's crossing the line to post the link of the site I'm working on please let me know.
I was just hired as the Director of Digital Marketing for a decent sized company. I have a lot of experience with PPC, media buys and digital integration but unfortunately I'm a noob with SEO.
I'm trying to learn as quickly as possible, and I'm reading everything I can (including everything I can find from Rand)
The issue is that I have to start somewhere but there's so much that needs to be done that I'm getting a bit lost. We used to have 3 separate sites that ranked really well for our main keywords on Google, but with the growth of our company we consolidated the different market sites into one main one and 301'd the older ones. In doing so we lost nearly all of our search rankings. Our current site is:
Does anyone have any advice on where to dive in here? I'm currently paying a ton each month for traffic through search PPC and contextual display, along with a bunch of geographically targeted brand awareness display campaigns, and I really need to show some progress on our organic search.
Thanks in advance for any help!
-
Thanks Kynduvme,
I have our priority keywords mapped out included a large volume of long tail. We are currently using Analytics and I've been able to get a good insight into how our customers are using the site. We are in the process of adding new features to increase visitor usage metrics (Galleries of notable purchases, click through tutorials, etc).
Our on site meta is pretty bad, and needs to be redone. I've been waiting until our new features and revisions are up to change that however. We have a few hundred locations now and I've been making sure they're verified with Google Places. We've been seeing a lot of traffic through that.
I really appreciate all the advice.
-
Always start with Keyword research. Since you have experience with PPC this should be no problem. Then move on to keyword targeting and selection. Once you have your targets mapped. Make a plan for how you implement them once you are set. Begin changing and updating yout title tags, h1, body copy and meta descriptions.
Then, start looking at website architecture, how the site looks to google etc.
You will also want to make sure you have measurement coding in place. Analytics (with goals) Webmaster tools and an xml sitemap.
If the company has very local targeting you will want to do a google places clam and verification
-
That's perfect! Thanks Steve, I'll check them out today.
-
My recommendation would be to do whatever you can to get as much experience as possible by submersing yourself in with anybody there who deals with the SEO, and get the theory by reading, spending time on here, and doing an SEO course such as MarketMotive, SearchEngineCollege, or Quirk... they're three of the decent ones, and it's kind of like having interactive books with deadlines, coursework and tests to ensure you're doing things right. They're kept nicely up to date too
Try these:
http://www.marketmotive.com/internet-marketing-training-and-certification-signup?top=how&topic=SEO
http://www.searchenginecollege.com/certified-search-engine-optimizer/
And get these:
-
Thanks Andrew. We are working on making sure we have enough keywords in the content. We are probably going to have to do a full revision on the site itself.
I appreciate it!
-
Start with On-Page optimization - IE get your keywords into your content. Then I would just start reading SEO blogs until you have enough understanding of what's going on to branch out from there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If a the site doesn't have a true folder structure, does having subdirectories really help with hierarchy and passage of equity?
If a website doesn't have a true folder structure, how much does have the page path structured like
Intermediate & Advanced SEO | | SearchStan
/shoes/rain-boots/ actually help establish hierarchy and flow of equity?
Since /rain-boots/ doesn't actually live in the /shoes/ folder? Will you simply have to use internal linking to get the same effect for the search engine?1 -
How to rank an ecommerce site for search terms starting with how where why
Hi guys, I just got a new SEO job for an e commerce store, the client is asking to rank the site for keywords like where to buy used phone, where to sell my used phone for for best rates and so, the question is how can i achieve that, can anyone help me with some concrete suggestion? Thanks in Advance,
Intermediate & Advanced SEO | | mkhurramali0 -
Can You Help Confirming That 1stWebDesigner Was hit by Panda 4.0 and PayDay Loans 2.0,3.0?
Hello, really hoped for your feedback here. So my site is http://www.1stwebdesigner.com I just used http://barracuda.digital/panguin-tool/ - and came to realization, that indeed we might have been hit by famous Panda 4.0 update. Here is screenshot from Barracuda tool - https://www.evernote.com/l/AELGaZ6nyxBE1aK7oQJVHBPKJuwjUh5JWk8 and in attachment there is Google Analytics screenshot for that time - especially May, 2014. Can you please help me confirm that we indeed have been hit with the Penalty? It has been 1.5 years already and since then, the traffic never has grown more. Before May, 2014 our site received 1.5 million pageviews/mo, after it..until this moment traffic has never been more than 600,000 pageviews/mo. Now if I look back even more with Barracuda tool, I can see it was also affected by Top Heavy 1.0 update,Thu Jan 19 2012. Even back then before all these updates site grew to 2.5 million pageviews/mo. What is the painful part I always focused on time-consuming link building. Submitting links to design news sites, leaving quality comments under related articles and always have written unique quality content on site for years. Can you tell based on screenshots and confirm we indeed have penalty. And maybe suggest what are the actions to take now? I have ahrefs pro subscription and started using Disavow tool to prepare for submission to Google. Would love to hear feedback on this..it has been painful throughout years. Update: here is one more screenshot from Barracuda looking from 2012 year to traffic - https://www.evernote.com/l/AEIX6iP4USBGtbyRLZ1oTmcACgBtXHBP2rw SpRPIyY
Intermediate & Advanced SEO | | researchninja0 -
Can some one help me find this Matt Cutts article on disavows?
Hey everyone. A while ago, I remember reading that Matt Cutts said that you can just disavow domains, and that the Google Webmaster Tools team doesn't read for comments (like if webmasters had been reached out to). Is this ringing any bells? I'm trying to find this tidbit again. Thanks!
Intermediate & Advanced SEO | | Charles_Murdock
Charles0 -
Clean URL help!
Hi all, In short, i'm looking to redirect examplepage.html to examplepage .I've got rid of the .html, sitewide this morning. However I want to redirect Google & people who have bookmarked the old url structure. Currently if you have the extension on or not, it will show in your browser. I'm wanting /examplepage.html to 301 redirect to /examplepage I've gone the normal way I'd do it by adding in .htaccess: Redirect 301 /examplepage.html http://www.example.com/examplepage I'm assuming it isn't redirecting as the example.html page is no longer... what is the way around this? Thanks for any help! In firefox the error of the page is: The page isn't redirecting properly Firefox has detected that the server is redirecting the request for this address in a way that will never complete.
Intermediate & Advanced SEO | | Whittie0 -
Looking for SEO & design help
Our website is www.mosquitocurtains.com built by an amateur (me). Traffic has been on the decline, slipping from enviable rankings, higher bounce rates. Of course I have a modest budget but can't seem to sift through those that say, "Pay us a bundle and cross your fingers that we're any good."
Intermediate & Advanced SEO | | Kurtyj0 -
Review of on page SEO - Please help
Hi I am new to SEOmoz but can see a lot of great information going back and forth. I am looking for a little help with the SEO on our site and looking for suggestions on what to do to improve it. We have some pages where we aggregate content from our database such as this: http://www.touristlink.com/india/nagpur/cat/temples.html It would seem that "Temples in Nagpur" is not that competitive of a term but we dont show up until page 4. Any on page suggestions on what we could do to improve? Or any mistakes we are making. All the content on the site is fairly new as in 6 months even though the site has been established and online for a number of years. We have not done any specific linking building for the term "Temples in Nagpur" Any suggestions on the overall structure of the site would also be great. Thanks in advance.
Intermediate & Advanced SEO | | DavidUrmann0 -
Do links in the nav bar help SEO?
If I am building a Nav bar should I use my keywords or make it easier for the user to find what they are looking for. IMO one should ALWAYS make a site based on user experience. If it Google and other SEs do count Nav links, would it be best to place more important keys first?
Intermediate & Advanced SEO | | SEODinosaur0