Ok to use rich snippets for same product on multiple pages?
-
I am developing a new set of pages for a series of products which exist on separate sub domains linked to the root domain. The product pages on the sub domains have rich snippets; review count, review score etc. The new pages im building out are for the same products though on the root domain and with different content. Im not comfortable marking those pages up with rich snippets too given they will have the same review counts, scores etc though would like to if its viable? Any thoughts/opinions?
Thanks,
Andy
-
Why don't you move everything to the root domain?
You can keep all the subdomains in existence and put in 301 redirects from the sub-domain to the root domain and then any links that may be coming in you just ask to get them changed?
Then the search feature also is tweaked to only look at root domain?
This would simplify the site a lot and make it much easier to manage in the long term.
Just my opinion, but hope it helps.
P.S. Spend the money wisely, we're in a recession don't you know?
-
Hi Thanks for the reply.
The reason for the new pages for the old products is 2 fold really. 1) the sub domains dont rank as well as they could simply because they are sub domains, they get little link juice externally or internally and there is internal opposition (fear) to moving them to the root domain. The root domain is high authority, ranks well and so showcasing the products on the root domain is a great option. 2) People can use the product and use different search terms to find the product than is currently represented by the products on the sub domain e.g. a hotel in london home page can be optimised for hotel/accommodation keywords, it would also be useful to be found for 'short breaks in london' so you may chose to create a short breaks page. Same product, 2 different approaches and content required. (not actual example).
Ill take the 2p and spend it, im in the UK also.
-
My first question would be why are you showcasing the same products on different pages? Do you have 'featured products' or 'most popular' products or 'special offers', for example or is it something else.
After considering that, assuming there's a logical user-driven reason for doing it - I can't see a major problem if the rich snippets are consistent for each product.
Of course, depending on whether this is manual or automatic/CMS driven it will become a headache to keep product snippets updated in multiple locations so on that front I wouldn't encourage it. Get a balance though - if you can encourage click through from the root to the sub-domain then the snippets will be picked up anyway. Don't make running your site more hard work than it strictly necessary.
Just my £0.02p (I'm in the UK so I can't give you 2 cents ;))
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
Should I use the on classified listing pages that have expired?
We have went back and forth on this and wanted to get some outside input. I work for an online listing website that has classified ads on it. These ads are generated by companies on our site advertising weekend events around the country. We have about 10,000 companies that use our service to generate their online ads. This means that we have thousands of pages being created each week. The ads have lots of content: pictures, sale descriptions, and company information. After the ads have expired, and the sale is no longer happening, we are currently placing the in the heads of each page. The content is not relative anymore since the ad has ended. The only value the content offers a searcher is the images (there are millions on expired ads) and the descriptions of the items for sale. We currently are the leader in our industry and control most of the top spots on Google for our keywords. We have been worried about cluttering up the search results with pages of ads that are expired. In our Moz account right now we currently have over 28k crawler warnings alerting us to the being in the page heads of the expired ads. Seeing those warnings have made us nervous and second guessing what we are doing. Does anybody have any thoughts on this? Should we continue with placing the in the heads of the expired ads, or should we be allowing search engines to index the old pages. I have seen websites with discontinued products keeping the products around so that individuals can look up past information. This is the closest thing have seen to our situation. Any help or insight would be greatly appreciated! -Matt
Intermediate & Advanced SEO | | mellison0 -
Parallax site with snippets of internal pages on the homepage
Hello, I am working on a parallax site that also has an internal landing page structure. The homepage includes snippets of the existing copy from some of the other internal pages. My question is what can I do to the homepage to prevent duplicate content in this situation? We aren't utilizing the entire landing page on the homepage just a few lines. Would it be possible to place a 'no-index, follow' tag on these sections? Thanks in Advance
Intermediate & Advanced SEO | | Robertnweil10 -
Using folder blocked by robots.txt before uploaded to indexed folder - is that OK?
I have a folder "testing" within my domain which is a folder added to the robots.txt. My web developers use that folder "testing" when we are creating new content before uploading to an indexed folder. So the content is uploaded to the "testing" folder at first (which is blocked by robots.txt) and later uploaded to an indexed folder, yet permanently keeping the content in the "testing" folder. Actually, my entire website's content is located within the "testing" - so same URL structure for all pages as indexed pages, except it starts with the "testing/" folder. Question: even though the "testing" folder will not be indexed by search engines, is there a chance search engines notice that the content is at first uploaded to the "testing" folder and therefore the indexed folder is not guaranteed to get the content credit, since search engines see the content in the "testing" folder, despite the "testing" folder being blocked by robots.txt? Would it be better that I password protecting this "testing" folder? Thx
Intermediate & Advanced SEO | | khi50 -
Better UX or more Dedicated Pages (and page views)?
Hi, I'm building a new e-commerce site and I'm conflicting about what to do in my category pages. If we take for example a computer store.
Intermediate & Advanced SEO | | BeytzNet
I have a category of laptops and inside there are filters by brand (Samsung, HP, etc.). I have two options - either having the brand choice open a new dedicated page -
i.e. Samsung-Laptops.aspx or simply do a JQuery filter which gives a better and faster user experience (immediate, animated and with no refresh). **Which should I use? (or does it depend on the keyword it might target)? **
Samsung laptops / dell laptops / hp laptops - are a great keyword on there own! By the way, splitting Laptops.aspx to many sub category physical pages might also help by providing the site with many actual pages dealing with laptops altogether.0 -
Shopify Product Variants vs Separate Product Pages
Let's say I have 10 different models of hats, and each hat has 5 colors. I have two routes I could take: a) Make 50 separate product pages Pros: -Better usability for customer because they can shop for just masks of a specific color. We can sort our collections to only show our red hats. -Help SEO with specific kw title pages (red boston bruins hat vs boston bruins hat). Cons: -Duplicate Content: Hat model in one color will have almost identical description as the same hat in a different color (from a usability and consistency standpoint, we'd want to leave descriptions the same for identical products, switching out only the color) b) Have 10 products listed, each with 5 color variants Pros: -More elegant and organized -NO duplicate Content Cons: -Losing out on color specific search terms -Customer might look at our 'red hats' collection, but shopify will only show the 'default' image of the hat, which could be another color. That's not ideal for usability/conversions. Not sure which route to take. I'm sure other vendors must have faced this issue before. What are your thoughts?
Intermediate & Advanced SEO | | birchlore0 -
Optimize the category page or a content page?
Hi, We wish to start ranking on a specific keyword ("log house prices" in italian). We have two options on what pages we should optimize for this keyword: A long content page (1000+ words with images) Log houses category page, optimized for the keyword (we have 50+ houses on this page, together with a short price summary). I would think that we have better chances with ranking with option nr.2 , but then we can't use that page for ranking with a more short-tail keyword (like "log houses"). What would you suggest? Is there maybe a third option for this?
Intermediate & Advanced SEO | | JohanMattisson0 -
Is there a negative effect to show categories and products on the same page?
I mean having say 5 different categories on a page and showing the products that are in those categories below the categories. Just In case people don't want to dig deeper to find there product because they know what they need already. I would also want those categories for the people that need to do a little more searching and have a better reference guide. So is there any negatives to my SEO doing it that way?
Intermediate & Advanced SEO | | Mike.Bean0