IMPACTS on Moving Online Store to New Platform
-
I,
I have this online store, http://www.filtrationmontreal.com/ built on osCommerce.
This platform is NOT SEO friendly and I expecting to move it to a new platform, probably, http://www.americommerce.com/
Can I limit the SEO impact when moving this store?
The domaine will be the same, but every other url on the site will change.
I only know the basics of SEO, and only copy html code when I need to. So my knowledge are limited.
Using Google Analytics, I have the most popular page url visit on the current store.
To limit impact, I thought I should copy the most popular page URL of the curent store and do a 301 redirect on the store platform.
Do you think this my limit the impact? Would there be a other way to limit SEO impact on Google search results?
I don't want to be penalize if the search and up on a 401 page.
Can anybody help me?
Thank you,
BigBlaze
-
This is a good idea to get a control over the pages...
Although i am no smart but in the beginning years i played a lot with osCommerce and i can simply say that is platform is not SEO fitted. Zen cart is even a better option but yes if you give me a open choice i will go for your option!
-
I agree. On my sites I use "buy buttons" on html pages instead of using the product pages that the cart can generate. This gives me total control over the look of the pages, the URLs and the SEO.
-
I have this kind of experience in the past and as per the best of my knowledge you have to be very planed before executing stuff or else you will see some not easily irrecoverable damages that will create a problem.
Here are few things that you should plan
- Plan the redirection
As you said your complete URL structure will be changed this means you have to create and excel sheet to note all your current URLs and set the new URLs in the next column and set 301s accordingly.
- Picking the right eCommerce Platform
This is critical, I have worked with Joomla (I hate it), Wordpress, osCommerce, Zencart and Magneto and I have a good time playing with Magneto and Zencart.
There are actually several things to plan before switching from one platform to other keeping SEO on the safe side!
The best advice is to heir a person with good SEO (eCommerce) experience and he can do the good job for you!
-
Moving an ecommerce site to a new platform can be a TON of work. It can also change how your site performs in the search engines.
You have decided that you can improve your SEO by moving to a new platform.
You want to maximize this by picking a platform that will perform well, optimizing it expertly and moving your pages in a way that retains all of their links and rankings.
Instead of fearing loss you should be aggressively looking for gain.
If I was in your situation I would hire an experienced SEO who knows a lot about ecommerce platforms and have him/her advise on a platform, plan the move, determine how to best optimize, and do parts of the execution that you don't feel qualified doing yourself.
This is an opportunity for you to make huge gains. A website gets very few of these opportunities. Maximize them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is 301 redirects a deal breaker for Migrating content or moving to new software?
I have this forum with about 2 million posts for 16 years on root of the domain. I am looking to switch softwares but the top ones won’t help setup 301 redirects. But I can still migrate all my members and all my content (threads/posts), would Google still reindex all our content or if we don’t setup redirects would it really kill our entire traffic for a long time or maybe just a month or so? I really want to migrate to software that isn’t forum based but rather something that offers courses, chat, live video streaming, subscription based etc. and this is the only way to do so OR to set it up on an entirely new domain OR subdomain but to me that is like starting all over from scratch? I could archive the forum to read only and set it up on subdomain or another root domain - then on the archived forum setup banners and a pop up linking to the new site or new subdomain? . This is such a hard decision for us as the current forum we have had for so many years has lost members posting from 1k a day to just a handful a day, our fb group though gets 1k a day so I’m trying to revive a site into something more modern and has all the training features we can offer as well.
Technical SEO | | vbsk0 -
Moving to TLS and disavow file
I'm considering the move to TLS/SSL obviously will be setting up the version in Search Console, do I need to re-upload the disavowal file previously generated before the move? Look forward to your response.
Technical SEO | | seoman100 -
Moving my domain to weebly
I am thinking of moving my html website to weebly. They offer a 301 redirect for my domain name. Is that ok for SEO?
Technical SEO | | bhsiao0 -
Need advice for new site's structure
Hi everyone, I need to update the structure of my site www.chedonna.it Basicly I've two main problems: 1. I've 61.000 index tag (more with no post)2. The category of my site are noindex I thought to fix my problem making the category index and the tag noindex, but I'm not sure if this is the best solution because I've a great number of tag idexed by Google for a long time. Mybe it is correct just to make the category index and linking it from the post and leave the tag index. Could you please let me know what's your opinion? Regards.
Technical SEO | | salvyy0 -
Is it a good idea to use an old domain name for a new product
Hi guys, I have a domain name XYZ.com which hosts the site of a technology service company as of now. The company however didn't do well and shut down a few years ago. Now, that company wants to launch a new set of technology products and wants to use the same domain name. Is it a good idea. The issues that I can see here are: 1. Google has previous pages indexed 2. There are a couple of subdomains totally irrelevant to the business. like employees.xyz.com there. 3. Can the previous indexing be completely undone. Regards, Mayank
Technical SEO | | mayanksaxena0 -
Is there a great tool for URL mapping old to new web site?
We are implementing new design and removing some pages and adding new content. Task is to correctly map and redirect old pages that no longer exist.
Technical SEO | | KnutDSvendsen0 -
SEO Impact of IPv4 and iPv6?
Thought I'd see what the asking side of Q&A feels like 😉 We've been hearing for forever that the internet is running out of IP addresses, but I finally encountered the reality of it. I just realized that one of my sites is on a shared IP (hosted by Hosting.com, formerly HostMySite.com). My other sites with them included a unique IP, so I was surprised to discover this. They claim it's due to limitations on their IP allocations. Hosting.com doesn't have the option to buy a unique IP, but some other hosts do. I noticed, though, that many of them are using IPv6 for the new accounts. Has anyone had practical experience with having an IPv6 address and is there any impact on SEO?
Technical SEO | | Dr-Pete0 -
How to move my blog from subdomain to subfolder?
Not an unusual situation, I have a blog on blog.domain.com it has quite a few blog postings. The platform is old and will be scrapped, but the blog content itself is going to be moved to domain.com/blog. The current process is we are manually listing all linked to/content pages and we are going to 301 redirect them to their counterparts on the new blog. This is going to be a tedious process. A) Is there any way to automate the moving of the blog? B) What is the best way to do the massive 301 redirect, php headers, .htaccess? Should we move the individual pages with redirects, or redirect the domain in the .htaccess (this will be very difficult to match all the titles and file structure)?
Technical SEO | | MarloSchneider0