Was I hit by panda or penguin?
-
My site, graciousbridal.com was hit pretty hard by google at the end of April. I actually noticed our traffic decreasing around February, then towards the end of April, it got really bad. Our sales this may were half of what they were in may 2011. We have never done any black or gray hat seo, wouldn't even know how to. I know in the past we did blog commenting, but changed up our keywords so it wasn't all the same, maybe we didn't change it enough?? We have another very similar site that I'm now wondering if we were penalized because they are too similar. We always have changed up the copy, but they have most of the same products. This second site barely gets traffic or sales and has about half of the items graciousbridal does. But, I'm wondering now if it's to similar and that is why we were penalized. I can't figure out what we did wrong to have this big of a drop. I really need help with this as this is supposed to be our busiest season of the year. Any advice or direction is greatly appreciated..
-
Hi James, Thanks for responding. We hired an SEO person to help us at the beginning of last year, that ended up not working out. I know she was working on link building, and it seems like she must have left comments on irrelevant blogs.. What do you recommend in this situation, focus time on getting high quality links or trying to get the bad ones removed? And is blog commenting still okay to do on blogs that are relevant to our industry, or does google see that as spammy? Thanks! Audrey
-
I had a quick look over your link profile, I feel you have been hit by Penguin.
I notice you have been doing some ok link building in terms of using varied anchor text in your link profile,
But I also notice you have been targeting some lower quality directories for your dedicated page "<a class="clickable title link-pivot expanded" title="See top linking pages that use this anchor text">personalized wedding favors"</a>
For example I notive you have a link on this directorie: coloradosph.org
http://coloradosph.org/index.php?s=A&c=363&p=17
Google has totally de indexed the URL for this low quality directory, If you take a similar sample accross more of these directories I see more like this.
Also in regards to your "Blog Comments" I notice some poor quality links from this area example:
this looks like it is a blog comment on a link network [comment made 28th Feb 2011), I mean their are 100s of other spammy comments this isn't really going to do any thing apart from have a negative impact on your SEO.
http://mommies.genuineinteractive.com/blog/post/Connecting-with-Alpha-Moms.aspx
To future proof your strategy you need to target higher quality link building strategies and do not let the lower quality stuff work.
Google has been very harsh after the last update, work done by agency's 5 years ago can get hit I have seen it over and over, from my experience "Quality" will be the winner in the end
-
Penguin was released on April 24th 2012. If you GA show a decrease on that date, then it's Penguin.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Penguin Hops
Has anyone else noticed that sites that seem to have gone through a positive penguin recovery after 3.0 had results jumping around? It seems to be happening with the biggest keywords that were damaged by Penguin 2.1 but we are seeing jumps from Page 2 in the morning to Page 12 in the afternoon. It seems very unstable at the moment and I was wondering if anyone else is seeing something similar?
Algorithm Updates | | MarkGadala-Maria0 -
Google traffic drops (October 24th 2014) - Penguin 3.0?
Hi All My client's site http://www.carismaautodesign.com took a bit of a knock around 24th October 2014. Google organic traffic down by ~32%. I am trying to understand if site has been hit by a Penguin refresh (3.0) - and if so why?
Algorithm Updates | | seowoody
If it was, it would appear to be a false negative as the site and backlink profile is clean. The content is perhaps the only area in question... as it's more of a brochure site, therefore content is relatively thin and promotional rather than in-depth/editorial. For example, the gallery pages are very similar in structure, with the images and specification text being the only variation, click on any of the vehicle interiors to see what I mean - http://www.carismaautodesign.com/gallery/mercedes/viano/ You will see the specification text is unique per vehicle interior, but not hugely; Then how could it be? The interiors all contain the same elements just a variation in seating, leather colour, stiching, wood finish etc. Question: Do you think... a.) This IS NOT a Penguin issue but something else (please ellaborate)
b.) This IS a Penguin issue but a false-negative, so do nothing, this will bounce back with next Penguin refresh
c.) This IS a Penguin issue related to content. Merge all gallery pages into one page per vehicle (i.e. one Mercedes Viano Interior page, with all 19 interior galleries as part of the page - thus building one stronger page with more intro text and simple bulleted specification per gallery)
d.) This IS a Penguin issue related to something else (please ellaborate) Thanks,0 -
Panda 4.0 Suggestions
My site was hit pretty negatively by Panda 4.0 and I am at a loss for the best way to address it. I have read like every article that I can and I know there is some duplicate manufacturer product descriptions but I don't hear many other ecoms complaining about Panda so I figure it must be something else. Also, the pages that seem most negatively affected are category and product list pages. Any help or suggestions would be much appreciated. Thanks! http://bit.ly/1plgOzM
Algorithm Updates | | Gordian0 -
After penguin 2.0, 20-25% drop sitewide, no google unatural links message, What could be causing it?
Hi,Since Penguin 2.0 we've taken a 20-25% knock but not recieved an unatural link message from Google. After sending a bunch of removal requests, I decided to submit a disavow file anyway two weeks ago and tried to make sure I rooted out some links that were built way back when our site started and link building best practice was a bit shadier. Analysis of our backlink profile points to about 40-50% links coming from general directories, wondering if perhaps their weight has been adjusted and this is why the drop occured? Having said that we have some high quality links from government sources and highly trusted sites so not too spammy. Can anyone shed some light or offer suggestions? Thanx
Algorithm Updates | | Mulith0 -
That Penguin
Without trying to rub salt into the wounds of anyone hit hard, on the flip-side did anyone get some good news. We have one particular client that was effected in an immense positive way today, for the last four months we found it difficult to outrank one of their competitors ... but they have vanished of the face of the earth today, well Google's earth .. which meant our client moved up the SERP for a number of their key-phrases, which gave me a sense of immense delight. I could see exactly what they where doing, not so natural link building, creating a lot of sub-directories, naming each index file by the key phrase and linking all their internal links, while disturbing all their backlinks form the same source to each index page ... I wondered of they stayed under the radar cause each term was a sub-directory almost. No doubt they will be back, but not after a clean up and a restructure to their website Anyway I digress, anyone else seen any major improvements
Algorithm Updates | | Johnny4B3 -
Did anyone else notice all their keyword rankings go down after the last Panda refresh on January 17th 2013?
Even before January 17th I noticed my keyword ranking slowly going from the top 3 to around 8, 9 and 10. Then between January 15 and January 30th, (SEO MOZ) is not showing the exact date) they all went down to the second page and worse. The rankings dropped for an e-commerce website petsspark.com. They sell a tear stain removal product which is a pretty competitive market. After January i started to notice that Google was starting to rank blogs, forums, overal product review websites and of course amazon, better than me and my competitors. Was anyone else effected by the panda refresh or have any idea what may have gone wrong? Please help ScreenShot2013-04-10at50852PM.png?t=1365628252
Algorithm Updates | | DTOSI1 -
Food for thought: The Penguin Catch-22
I've been reading about and helping a lot of people who were hit by the Penguin update over the last couple of days, and the update seems to be accomplishing what Google intended it to accomplish... it's scaring people straight. I've picked up two new clients this week who now only want to practice "Good SEO" and "Do it the right way." This is a good thing for me and for the quality of the net, don't get me wrong. It does make me a little nervous though that the SEO industry is going to be tarnished a bit. Google is making a pretty clear statement with Penguin, which I think boils down to "Don't do anything other than create good content, provide accurate descriptions, and establish good connections to SEO your site... or beware ." (other than technical stuff - 301/ canonical / crawler management / etc). So riddle me this Batman... As a proud Journeyman, how is the followed backlink on my SEOMoz profile page going to appear to Google? This is an SEO site with SEO content and SEO tools and SEO in the URL. The site listed below the first followed URL on my profile is an SEO site that's in development. So there's a link to my site and every bit of context around it screams SEO. But... it is a very nice link indeed, I really do like it, and this is a white-hat kind of place. Do you think Google will start penalizing sites with inbound links from pages that are related to SEO, even if the page promotes respectable tactics? If so, I'll be having nightmares about a very round Danny DeVito with a pointy nose and creepy hands chasing me through the sewers for weeks to come...
Algorithm Updates | | Anthony_NorthSEO1 -
Did we get hit by Panda? What do we do?
Hello, here's our site: nlpca(dot)com We had a big drop in rankings, going from about 19th to about 43rd for our main keyword and having significant drops in other keywords. This happened roughly 6 weeks ago We thought it was being caused by either: Placing keywords in titles before we had them in the content. or Trying to rank for Utah keywords - we're the NLP Institute of California and we are in both places now, but the site talks about mainly California. We changed both these things, and we're still at the low rankings. Will we move back up? What do we do? Will a backlink campaign be effective at this point?
Algorithm Updates | | BobGW0