Backlinking / Link Building Services
-
Hello,
Our site is struggling organically and one of the key factors (not surprisingly) is a lack of backlinks. We have hired a content writer and are working on a content strategy to generate quality, relevant backlinks. But this is more of a long term project.
After reviewing backlinks to our competitors' sites, it seems clear that they are using agencies or services to generate backlinks (most coming from low quality sites). I'm aware that this isn't a good long term strategy (although it seems to be serving them well at the moment).
I was hoping the community could provide some insight on products or services out there that provide "safe" backlinking strategies. I don't want to do anything that is going to harm us in the future. I've read a bit on the hoth, and it seems fairly safe and potentially effective, but it's hard find much objective advice on the topic.
Any insight is much appreciated - thanks in advance!
Jason
-
Hello Jason,
I understand where you are coming from. I was in a similar boat. My site is under a year old and I am in the Real Estate industry which is extremely competitive online. My tactic is multifaceted.
- Write Great Content
- Market site & Content on all social media platforms
- Host or Sponsor a local event and then write a press release and send to your local reporters.
- Blog like crazy, Google loves fresh content
- Make sure your internal link structure is set up properly.
- Network with other local websites
- Guest Blog on similar sites as yours
- Pay Per Click Campaign is a good temp option
- Focus on Conversions, better 10 visitors and 7 sales than 1000 visitors and no sale.
- Be patient, SEO is a long term commitment.
I hope this helps. Good Luck
-
Jason,
This is the first I have ever seen a question like this... - no we all have asked it. Here is my take:
First great content will win - yes you can do the other stuff in the short term but it may cost you long term.
Some of the link building others do is simply directory after directory. If you find industry specific it can be a bit better at times. (Legal blogs with links to sites, etc).
If you want instant pay for Yahoo Directory and Best Of the Web.
Use a service like BrightLocal to check your local citations, etc. This is very helpful. Very helpful. Make sure where you can you use every local resource available. Local SEO is important.
Great links can come from Infographics and videos, think about it.
In the end, content will rule the web. Give the searcher something original, insightful, etc.
Hope it helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Uk link building
Hello mozzers, I have a UK website that I have slowly been building high quality links to from highly trusted websites, traffic is slowly but steadily rising. So far all the links i've built are on UK websites. I've discovered there are many opportunities to get links from loosely related US websites. Would links from highly trusted US domains help my UK rankings? Would they help, but not as much as UK links? I'd be very grateful to hear anyones thoughts on this. Thank you so much!
Link Building | | lucyN0 -
Link building need help
I've been doing link building for the past 2 months for a website. I've put together some blog posts and submitted them to some sites. However, I don't want to repeat the content on other sites or use the same sites again for links. The problem with this company is that nothing is happening. The last press release they issued was in 2010 and in the 4 months I've been working for them nothing has happened. I have found a few good quality websites in our niche which I could approach for links, but I want to have good content to put on them. Does anyone have any ideas as how to create content that would be suitable, bearing in mind this a B2B company.
Link Building | | AAttias0 -
Press Relases as Link Building is valid?
Dear Mates, We are looking for increase our Domain Authority, so we was submitting our site to BOW, Yahoo Directory and we want to know if Press Releases sites (paid press) are too good to do the inversion. What sites are recommended, we think could be very usefull build a list of the real top PR sites (Paid and Free) Thank you for your time
Link Building | | SharewarePros0 -
Why does my site only have 4 internal followed links/internal links?
When using Open Site Explorer my site is winning in many categories but lacking in others as compared to competitors. I intend to improve on this but am a little confused by the extremely low number of "internal followed links" and "internal links" at just 4. My competitors have much more than that. Does this mean links to the root domain? Total internal links? I have many internal links so I'm having a hard time figuring this one out. What four internal links are getting noticed? I just went through and changed all the links that went to index.html to link to the root domain at www.njlimocarservice.com as I just found a Q&A that indicates this was better. So as of Wed at 5:45 PM all my links to the homepage went to index.html and not the root which is no longer the case. Not sure if this matters. At the same time I also just put a 301 from index.html to redirect to www.njlimocarservice.com. Any help appreciated! h9QuF.png
Link Building | | kabledesigns0 -
When is link building an SEO priority? (vs. something else)
I'm considering hiring an SEO vendor for link building, and assessing whether or not my website really needs link building, vs. another SEO priority (for instance, I KNOW there's an opportunity for local SEO). What factors should I look at to determine if link building is a high priority? Should I just compare the number links my site has with competitors, using a tool like Open Site Explorer?
Link Building | | HZseo0 -
LINK BUILDING - Does it really matter if the link is not relevant?
Hi guys, I have just done a lot of link buillding and I thought I am just going to link build and I am not going to go after RELVANT links. I have property/real esate website and I have been any kind of link builidng and I have noteced some good increases in rankings.. So my questions is; Does it really matter if the link is relvant to property or real estate if I have got ranking increases? Or will it later harm my site?? Thanks Gareth
Link Building | | GAZ091 -
Link building
Hello all ! I would love some opinions about one Link Building technical aspect from SEOs, link builders ... How important is the number of outgoing links on the page you have the opportunity to place a link ? (from a scale of 1-10 / what about where dose this factor fits overall with your check list , as important to consider as far as link building) Would you place a link on a page with 200+ outgoing external links if the page is ok (not involved in selling links, all links are related with the subject, target page, anchor text etc) or you would go with a link on a 10-15 links per page but not that 'powerful' and not that related (not spammy but more general on the subject that can contain links to some other non related resources). Eg: Option 1: www.whatever-name.com/links.html the entire domain is about x. It has 250 links in that page (in the links.html) all links on the links.html pages are somehow related / resources with x. Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 6 (as a general indicator), Page PR, the links.html one, PR: 2 Option 2: www.some-other-name.com/x-is-so-great the entire domain is NOT about x, just the page. It has 5..10 links in that page (external links more or less related with x - but not spammy) Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 3 (as a general indicator), Page PR, the links.html one, PR: 1 What's your best option ? Thanks !
Link Building | | eyepaq1 -
Open link to a new window, +/-?
Basically I want to link from our main website to some of our PPC landing pages (to explain smaller elements of our offering). The reason for this is that the PPC pages are not exactly services but features that people might search for, so these pages are not navigable from the site (unless mentioned on another page). We do not want to include these pages as their own entity on the site, but people may want to click to see an explanation. So, my question is 2 fold: 1. Should I use an "open link in new window" link, what are the pros and cons of this. 2. Should the link description say that the link will open in a new window. i.e. [Feature name - opens in new window] What are your opinions on this? I know it may not have much, if any SEO benefit, but from a user point of view I feel it may offer some. Thanks in advance, Andy
Link Building | | esendex0