Site structure for services and blog articles
-
Hi, looking for some advice on the structure for a relatively small site (around 200 pages).
I'd like a structure where we can talk about our services as well as write blog articles on topics that relate to our services. We'll have loads more content in the blog area than in the services area.
I was thinking of this:
option 1:
/services
/services/copywriting
/services/social-media
/services/press-releasesetc.
and categories for articles where we'd give tips, talk about trends etc.
/copywriting
/social-media
/effective-press-releases
etc.would it be better to have a different structure, say:
option 2:
/copywriting
/copywriting/services
/copywriting/articlesOR
option 3:
/copywriting-services
/copywriting-blogOR
option 4:
/services/copywriting
/blog/copywritingOR is there another, better way perhaps? Of course the internal anchor text links to the services/blog articles pages will be tuned to try and make it clear what each section is about i.e. our services vs. industry trends/comments/tips for the blog.
-
Wow, that was quick. Thanks David!
Reckon we'll go with blog/postname as it makes it easier to restructure categories later too.
-
Definitely option 4, from my perspective and opinion. That is the same structure I use for my site and all clients website.
/Services/SERVICENAME
/BLOG/CATEGORY/POSTNAME or /BLOG/POSTNAME
I'd go with option 4!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to External Site In Nav Bar
Hi, we are a celebrity site but also own a separate sports site with its own URL. We have a link to that site in our Nav bar. Are we being penalized by having that link? thanks
On-Page Optimization | | Uinterview0 -
Transfer Blog From External Domain
Hi All I am in stages of transferring a blog. We currently have partial manual penalty for unnatural links, and we received sample links of our own blog, which happened to be originally setup on another domain. e.g. example.co.uk and the blogs hosted on exampleblog.co.uk - the only way these were linked were through anchor text in each and every blog - so it's clear why this has been picked up. We are now going to transfer these across to our actual domain. Around 60% of the blogs had no meat, so we have pruned through these. What is the best solution; Redirecting ONLY the good blogs via 301 Redirect and 404 pages with no meat OR Redirecting ONLY the good blogs via 301 Redirect the others to Example.co.uk/Blogs Thanks Tom
On-Page Optimization | | TomPryor830 -
Url structure
Hi Guys, Wondering what is better for url structure say for example a key word "slow cooker" example.com/slowcooker or example.com/slow-cooker ? Thank you 🙂
On-Page Optimization | | GetApp0 -
Writing Service/Product Descriptions
Hi, I work for a site that allows people to book a variety of different services in different locations (mainly hair and beauty related). The site is still in development so I can't link to it I'm afraid. My colleague is about to start writing these descriptions for each of the beauty salons we have signed up and I thought I'd take the opportunity to check what everyone else thought about these descriptions. As far as I'm concerned, a near perfect example can be found at http://www.toptable.co.uk/fishers-in-the-city We have about 100 words at the most, so I was thinking that as long as we get in the name of the salon, the location (being more descriptive than the general area our services search function allows for) and the USP of each salon - their specialty services. Is there anything else you'd include? Foremost, I want this to be as descriptive as possible to offer more detailed information about the salon. Thanks!
On-Page Optimization | | LeahHutcheon0 -
When to post blogs?
If I was to put 2 blog posts on my site a month, does it matter if I post them on the site at the same time, or is their benefits in posting them a week apart? Thanks!
On-Page Optimization | | ClickIt0 -
How many times should a word appear in an article?
Hi My site is maily about growing fruit and vegetables and was badly hit after the September Panda update. Each page is about one type of fruit or vegetable and discusses how to grow that particular plant. Each page targets two keyword phrases, "growing abc" and "how to grow abc" so e.g. "Growing garlic: a guide on how to grow garlic" would be the page title and then the two phrases used a couple of times on each page. However the plant, in the above example "garlic" can appear upto 30 or 40 times per page, also the phrases "how to grow" and "growing" will appear on just about every page, would these facts be hurting my overall site rankings? Many Thanks Simon
On-Page Optimization | | spes1230 -
Doubt about correct no. of categories on my blog
I have site wide 25 categories on my blog but I dont know whether I should keep few categories only like 6-8 or having 25 categories is ok? Plz help
On-Page Optimization | | ksbnok0 -
Blog On Domain Or Off?
Hi, Which do you think is more powerful ito SEO rankings for my domain? Should I make the blog part of my domain or should I create a blog on a seperate domain? Zane
On-Page Optimization | | Springboks0