undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Track AI Overviews in Keyword Research
    Moz Pro

    Track AI Overviews in Keyword Research

    Try it free!
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. What should I put in the image ALT and title text for blogger?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

What should I put in the image ALT and title text for blogger?

On-Page Optimization
3
7
13.5k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • 678648631264
    678648631264 last edited by Jun 26, 2012, 1:29 AM

    Hello, I wanted to know what should I put in the image ALT and title text for blogger.

    I've read so many damn articles about ALT text and Title text for blogger; nothing explained what I put in it though. What am I supposed to put in it that will help me with my on page optimization? (Stuff like do I use spaces or dashes, do I put my keyword in there, how many characters should I not exceed, do I put one word or two words?)

    If I have a picture of a backpack, what should the alt text be?

    What if I have 10 different pictures of backpacks on 1 page?

    How about if I had a backpack next to a tv in an image?

    A specific answer or a detailed one is nice!

    1 Reply Last reply Reply Quote 0
    • 678648631264
      678648631264 @ThompsonPaul last edited by Jun 28, 2012, 12:02 AM Jun 28, 2012, 12:02 AM

      Please help me on this:

      If on one post I use 'napsack' and 'backpack'

      And on another post I use 'napsack' and 'backpack' again, is that Keyword Stuffing? I can't really think of synonyms of the keyword I'm using because 'it is what it is'

      1 Reply Last reply Reply Quote 0
      • ThompsonPaul
        ThompsonPaul @678648631264 last edited by Jun 26, 2012, 4:07 AM Jun 26, 2012, 4:07 AM

        Nope, just use spaces between words like natural language text.

        It gets indexed just like the regular text on the page, unlike file names and URLs which do need the dashes.

        1 Reply Last reply Reply Quote 0
        • 678648631264
          678648631264 @ThompsonPaul last edited by Jun 26, 2012, 3:20 AM Jun 26, 2012, 3:20 AM

          Okay thank you for the reply.

          So lets just say this - The ALT text is somewhat like a meta description except it'll only be a few words long?

          So take this : My keyword is 'backpacks' and I have 20 images of backpacks (All different styles but 2 colors) on the page. I try to describe each one to how it serves for the post?

          Examples:

          "Backpacks are used to carry items".

          (Backpack image) - This is the image not title

          ALT Text = Black Backpack


          "Let me show you how to zip up a backpack"

          (Backpack image with arrows of how to zip a backpack) - This is the image not title

          ALT Text = How to zip a backpack


          "This is what happens when you spill something in a backpack"

          (Image of a backpack that is wet) - This is the image not title

          ALT Text = Wet Backpack

          Also, just like the uploading, do I use dashes for ALT text/Title?

          ThompsonPaul 1 Reply Last reply Jun 26, 2012, 4:07 AM Reply Quote 0
          • AgentsofValue
            AgentsofValue last edited by Jun 26, 2012, 3:03 AM Jun 26, 2012, 2:53 AM

            Hi - i don't use blogger, but generally my policy for image alt text is to make the alt text relevant to the article that I'm embedding the image into.  For instance, if I wrote an article about backpacks to consider buying for a trek to the Himalayas, I would probably mention the brand name of the backpack, and that it was for a Himalayas trek.

            I don't recall seeing any kind of rule about how long to make the alt text, but based on my usage, my alt texts tend to be between 2 words to a sentence.

            Another thing to consider about is that, you're trying to describe why you're using a certain image on the blog you've just posted.  So in that regard, you could use the same exact image on different posts on your site, but use completely different alt text.  Maybe the first post was about a trek to the Himalayas, while the second post was about how to choose a rugged backpack.  In each case, you might want to draw out different characteristics of the backpack, and thus write a different alt text to match the page.

            1 Reply Last reply Reply Quote 2
            • ThompsonPaul
              ThompsonPaul last edited by Jun 26, 2012, 3:04 AM Jun 26, 2012, 2:51 AM

              Sorry, missed your question about having 10 backpack images on one page...

              In that case, you'll want alt text that describes each in a way that clearly differentiates it from the others on the page. You can also use the opportunity to work in some synonyms and closely related terms to help introduce some variety to your keyword use. (Too much use of the same keyword even in alt text is still seen by SEs as keyword stuffing.)

              So...
              Lightweight blue backpack ideal for traveling.
              Expedition pack for mountain climbing.
              Knapsack for women hikers.
              Comfortable computer daypack for students.
              etc....

              Make sense?

              P.

              678648631264 1 Reply Last reply Jun 28, 2012, 12:02 AM Reply Quote 2
              • ThompsonPaul
                ThompsonPaul last edited by Jun 26, 2012, 3:04 AM Jun 26, 2012, 2:39 AM

                The primary purpose of alt text (alternative text) is for usability. It is designed to provide an alternative description of the photo for users who either can't or choose not to view images - blind users using screen readers for example.

                If you do it right, you'll also get a little SEO benefit as well. Like all good SEO - do what is best for your reader and you'll get rewarded by the search engines as well.

                Specifically, alt text should be a natural language description of the photo. Keep it to one sentence long, and my preference is to keep it under 10 words - usually 5 or 6. Since the photo should be relevant to the page, describing it will naturally include the page's keywords. If possible, try to get the keywords towards the beginning of the description, but don't make it unnatural in order to do this, as the benefit just isn't that great.

                DO NOT artificially stuff unrelated keywords into the photo's description. That'll defeat the whole purpose, and the search engines will recognize it and ignore it.

                Title text is a little different - it's designed to be the text that shows up in the tooltip as you hover over an image. The reason it gets confusing is good old Microsoft. In IE, if an image has alt text but no title text, the hover text will show the alt text. In other browsers, if there's no title text, there will be no hover text.

                So best practice is to include both alt and title. NOTE! Title text is pretty well considered NOT to contribute to SEO. It can be used to describe the photo (you can just duplicate the alt text) but more importantly it can be used to create a call to action or instructions that will show when the photo is hovered over.

                So... using your example of the backpack photo:
                alt text: Lightweight blue backpack perfect for traveling.
                title text: Click for more lightweight backpack ideas for travelers

                Or for the second example...
                alt text: Miniature TV fits in a backpack
                title text: See more miniature backpacking TVs

                There's no reason not to mention the second item in the photo, assuming it's related to the content of the page.

                Don't use generic file names for your images! Before you upload them, give them a sensible file name that includes their keyword. So instead of uploading _DSC459083748.jpg, rename the file to lightweight-blue-backpack.jpg. Sensible means a couple of words long max, and separate words with a dash - not spaces or underscores. (This goes for any file you upload to the web.) Again, search engines assume the file name likely relates to the file contents, so that's another slight ranking signal.

                To get the greatest benefit out of your posted images, it's also a good idea to include a caption for the photo that includes a slightly more thorough description of the photo as well. This can be in actual caption code, or just text entered right under or beside the image. Search engines assume text close to the image is about the image (since they can't understand the content of the image on their own).

                There's a whole separate area of SEO dedicated to getting images to rank specifically in photo searches, but the above will serve you well to optimize them to help your page rank for your chosen keywords.

                Paul

                678648631264 1 Reply Last reply Jun 26, 2012, 3:20 AM Reply Quote 2
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • AnkitS.1990

                  I have updated title 4 days ago but still still showing old title and description on Google serps, How to resolve it?

                  I have updated the title tag but not showing, Please have look at the view source for this website- https://m.yolobus.in/ I want to show this title and description- <title>Online Bus Ticket Booking | YoloBus India</title> But showing the wrong title and description on google SERP- Title - YoloBus :: Home Description - Delhi Lucknow; Lucknow Delhi; Delhi Gorakhpur; Varanasi Lucknow; Gorakhpur Delhi; Delhi Delhi; Bangalore Bangalore; Manali Manali; Chennai Chennai 7mHsdmu

                  On-Page Optimization | Nov 10, 2020, 11:42 AM | AnkitS.1990
                  0
                • Donsimong

                  Duplicating words in the page title OK?

                  Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not
                  For example: Marketing Services in Milton Keynes | Our Services | TFA
                  https://www.t-f-a.co.uk/services the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication

                  On-Page Optimization | Jul 18, 2019, 3:19 AM | Donsimong
                  1
                • Mat_C

                  Text that appears when hovering over navigation tabs

                  Hi, I have a Wordpress website and want to delete or edit the text that appears when I hover over my navigation tabs. In my case, the text is always the same as the page title, but I don't know where to edit it separately. When I change the title of a page that is in the navigation, the text that appears changes too. So the general setting is that this text is the same as the page title. Does somebody have an idea where to edit this? Thanks!

                  On-Page Optimization | Oct 23, 2018, 3:39 AM | Mat_C
                  0
                • Gavinn

                  Can I put the company name in the image alt text instead of just the service type im trying to rank for?

                  Hello, if I am trying to rank for a service type and the exact phrase is in the companies name, can I put the company name in the image alt text instead of just the service type? Seizing the opportunity to get another mention of the businesses name...two birds with the one stone if you will... For example, "lawn cutting" being the service type but the company's name is Paul's lawn cutting. Could i put Pauls Lawn Cutting in the image alt text, or just stick to lawn cutting? Thanks in advance

                  On-Page Optimization | Jun 29, 2018, 9:57 AM | Gavinn
                  0
                • WebElaine

                  How to find all broken images?

                  Are there any free tools that will crawl a full website and report back on any broken tags? My site recently added several thousand previously archived posts, many of which contain old tags that no longer exist. ScreamingFrog's crawl is too limited to reach most of these posts, and I haven't been able to find another free tool to get the job done. If there's no free tool, does anyone know of an affordable paid alternative?

                  On-Page Optimization | Jan 10, 2018, 2:08 PM | WebElaine
                  0
                • lukegj

                  Is the URL Matching the Page Title Important?

                  Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.

                  On-Page Optimization | Oct 6, 2017, 6:31 AM | lukegj
                  0
                • markmiton

                  Clickable Images Question

                  This may seem like a minor issue but it is something that has been bothering me. When I write a blog post and place images within the text, is it better to have the image linking to nothing or link to the image url. I am guessing that unless I wish the image to rank for a certain keyword then it is not worth it linking to the image url. But would just like clarification if there is a more deep seated reason. Thanks Mark

                  On-Page Optimization | Aug 1, 2016, 12:58 PM | markmiton
                  0
                • BipSum

                  Should I watermark my product images

                  I am in the process of creating new images for my products to use on my website.  Are there any advantages or disadvantages of watermarking each image?  Is there an SEO impact good or bad?  I am aware that filename and Alt tags are important, but am unsure if google dislikes watermarked images.

                  On-Page Optimization | Oct 11, 2013, 7:02 AM | BipSum
                  1

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.