About to launch a new e-commerce site need help with anchor text's
-
Hey guys, I need some advice regarding the keywords I want to target for a new website. The website is e-commerce and is about 60% done but i wanted some advice.
home page - http://www.diamondengagement.com/
For link building purposes I only want to target the domain name for the anchor text "diamond engagement" and "diamondengagement.com"
for internal pages like ....
http://www.diamondengagement.com/engagement-rings/
I want this page to rank for "engagement rings" but that's a very competitive keyword. I was thinking for the first 3 or 4 months I only build links to this page with the domain name again "diamond engagement" and phrase anchor text's using "diamond engagement" than just out right building "engagement rings" or "engagement ring" to start off.
What are your thoughts??
-
I would start slowly building solely "branded links", stay away from anything that could be considered a "money term". Once you have some trust and authority for your brand I think it becomes safe to sprinkle a few "money terms" amongst your links to give Google a pointer. Alternatively don't do any link building and focus on producing quality, relevant content and links will grow naturally - then you don't have to worry at all!
-
Hi Harry,
If you do external link building you should not focus your anchor text on one or two chosen options (such as "diamond engagement"). Since the release of the penguin update, a lot of website have actually been penalized as their link profiles contained anchor texts that were purely their keywords that they want to rank for (looks super dodgy to Google). When building link, switch the anchor text around often to non-keyword ones such "click here" or "click here to access website", "company website" (just general ones).
I believe (not a 100% certain) that I once read that the anchor text with keywords you want to rank for, should be about 30% of the overall anchor texts used in your link profile.
Best of luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category Page - Optimization the product's anchor.
Hello, Does anybody have real experience optimizing internal links in the category page? The category pages of my actual client uses a weird way to link to their own products. Instead of creating diferents links (one in the picture, one in the photo and one in the headline), they create only one huge link, using everything as anchor (picture, text, price, etc.). URL: http://www.friasneto.com.br/imoveis/apartamentos/para-alugar/campinas/ This technique can reduce the total number of links in the page, improving the strenght of the other links, but also can create a "crazy" anchor text for the product. Could I improve my results creating the standard category link (one in the picture, one in the photo and one in the headline)? Hope it's not to confuse.
Intermediate & Advanced SEO | | Nobody15569049633980 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0 -
Which Blog Extension is the best for a Magento E-commerce Site?
Hello, We have developed our e-commerce site in Magento and we are launching our own blog. Currently we are using an aheadWorks blog extension, but I was wondering if it is better for SEO to use a Wordpress extension. What do you think? Thank you!!
Intermediate & Advanced SEO | | DoitWiser0 -
Need Reviews on my new website
Hi, I recently developed this website: http://goo.gl/fl5a5 And started link building to that website and getting some very good links so far. So far ok, but i would request some experienced guys here to post some reviews and help me with your suggestions so that i can rank better. Its been a month since i started link building to this site. . PS: I have cloned my competitors site with unique content. Will this becomes an issue? You can check my competitors site by Google'in my site entire title. Please let me know your thoughts on this.
Intermediate & Advanced SEO | | Vegit0 -
What's next?
What's next with the tool? For SEOmoz users that have gotten their Crawl Diagnostics and On-Page issues under control, what's next? In other words, what do long-time SEOmoz users do with the tool? What ongoing weekly value do they get? Ranking reports? Link Analysis? It took me four weeks to resolve all my simple issues, which you can see in Crawl Diagnostics and On-Page reports. (It would have only take one week, if the tool crawled all my pages upon demand instead of only once a week.) But now that all my simple issues are resolved, I'm not sure what else to do with the tool. I don't want to hastily cancel the service, but I also don't know what else to do... I'd even pay more for an actual human to look in on me from time to time and tell me what to do next. But I'm self-motivating, so I'll try to figure it out.
Intermediate & Advanced SEO | | raywhite0 -
Best Practices for Pagination on E-commerce Site
One of my e-commerce clients has a script enabled on their category pages that allows more products to automatically be displayed as you scroll down. They use this instead of page 1, 2, and a view all. I'm trying to decide if I want to insist that they change back to the traditional method of multiple pages with a view all button, and then implement rel="next", rel="prev", etc. I think the current auto method is disorienting for the user, but I can't figure out if it's the same for the spiders. Does anyone have any experience with this, or thoughts? Thanks!
Intermediate & Advanced SEO | | smallbox0 -
Why is my site's 'Rich Snippets' information not being displayed in SERPs?
We added hRecipe microformats data to our site in April and then migrated to the Schema.org Recipe format in July, but our content is still not being displayed as Rich Snippets in search engine results. Our pages validate okay in the Google Rich Snippets Testing Tool. Any idea why they are not being displayed in SERP's? Thanks.
Intermediate & Advanced SEO | | Techboy0 -
Don't want to lose page rank, what's the best way to restructure a url other than a 301 redirect?
Currently in the process of redesigning a site. What i want to know, is what is the best way for me to restructure the url w/out it losing its value (page rank) other than a 301 redirect?
Intermediate & Advanced SEO | | marig0