How does Google handle URL shortening, do they pass link juice?
-
When I'm Social Book marking my websites I use a url shortening service such as bitly.com or onlywire.com. Do these services transfer link juice in the same ways as a direct link would do?
-
Thanks for your help everyone.
-
This is really useful! Thanks for share.
-
Here is a post on the Seo Moz Blog a couple of weeks ago. Provides good information to understand how shortened links work with ranking. http://www.seomoz.org/blog/url-shortener-owl-li-indexed-in-google
-
Bit.ly uses 301 redirects which will pass 90-95% of the link juice to your URL (almost the same as a direct link). If a URL shortener uses 302 redirects then they will not pass any link juice.
-
Most social bookmarking websites are "no follow" so they won't pass on link juice anyway, shorter links also provide a better user experience and click through rate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will YouTube Popularity Improve Website Google Rank?
Our YouTube Channel was endorsed by a celebrity and suddenly gained 22,000 subscribers. We are now posting videos 2-3 times a week and get a lot of engagement. Each video has an average of 10,000 views. The result of this is that we get about 200 direct visits to our website every. Almost twice as much as organic traffic from Google. Assuming that this is sustained over time, will it improve the Google of our website? Is there anyway to use the popularity of our Google channel to reinforce the ranking of our website? Thanks!!
Social Media | | Kingalan1
Aln0 -
LinkedIn switching links in messages to httpS?
One of my clients has been using the "Send a message" function in LinkedIn to reach out to folks with whom he's connected, and it seems that recently (though it could have always been this way), LinkedIn is changing the URL from http:// to https:// when he provides a link to his website. His site isn't secure, since it's not ecommerce and doesn't collect PII, and though I know that Google "likes" sites that are https, it doesn't seem like it's worth the investment. I did test this, and found the same "switcheroo" happening to me. Anyone know if this is a new LinkedIn thing, and if there's a workaround? Thanks for reading!
Social Media | | measurableROI1 -
I understand Authorship is Dead, but here's a question on the Google+ Profile
I guest write for some blogs, as well as several blogs I manage myself. What is the correct usage of the "Contributor to" field and the "Links" field? Contributor to: The overall blog itself and; Links: To individual blog posts themselves? Or the reverse? Thank you!
Social Media | | booboo220 -
Merging Google+ Pages and Google+ Local - how?
A client is one brand with several locations. Previously, we had created a Google+ Page for each location - now we're finding out that we should have created only one brand page with a Local page for each location. Two questions: Is this correct? Do we create a brand PAGE, with separate LOCAL profiles for each address If yes, is there a way to merge the work that we have already done on the pages to the Local profiles? We don't want to lose the followers and updates that we've made to these pages. Thanks for the help!
Social Media | | RachelEm0 -
Anyone use the new "Social Settings" in Google Analytics?
In the past couple of months, Google rolled out a tab called "Social Settings" in the Admin area (see image). It's an optional setting, and Google is rather vague about what it does. GA already tracks social in "Traffic Sources," so what is the advantage of using Social Settings? If you've used these new settings, what have your experiences been? Were the settings helpful? Did they completely screw up your analytics? Thanks, Benjamin Ri5bY Ri5bY.jpg
Social Media | | 1000Bulbs1 -
For better SEO I understand I should be using Google+, but under what identity?
It appears one way to rank more highly is by using Google+. But should I start to build a community myself or as my company? I have a good Twitter following under my own name, which links to my company page and a facebook page (for my business). I much prefer to be a face on social media than hide behing a logo, but am faced with a dilemma and not sure where to begin: Will Google recognise the relationship between me and my business if I set up an account under my own name? Primarily it's my business I want to promote, so from an seo perspective it seems should I use Google+ as my business, but I really dislike 'corporate' social media?
Social Media | | lindsayjhopkins0 -
Many authors a google profile - possible?
We have a news portal
Social Media | | meteorr
We have our https://plus.google.com/ our company profile /
Articles written our journalists It is possible, that they referred to our https://plus.google.com/our company profile / (so as not to each author to your account.) ? example: This article was written on the page: URL ....
The author Natasha Penrova The author [Andrey Dembitskiy on the page with the author: http://site.com/profile/natasha/](http://site.com/profile/Dembitskiy/) <a rel="me" <="" span="">href="https://plus.google.kom / our company profile /">+Natasha Penrova on the page with the author: http://site.com/profile/Dembitskiy/</a> <a rel="me" <="" span=""> href="https://plus.google.kom / our company profile /">+Andrey Dembitskiy So will it work?</a>0 -
Google+ and its effects on SERPs
Hi all, With the recent launch of Google+ I've looked into the possible effects of +1'ing sites and whether or not it has a direct effect on other people with whom I'm connected within Google+. So far I cannot see any direct correlation, however I running a bigger/wider experiement with more people to get a definitive answer. What does scare me as an SEO, is that Google+ users will (most likely) use Google search whilst they are logged in, which, as we know personalises results based on a myriad of suspected metrics such as previous visits, personal +1, etc... How is this going to effect the SEO world if/when a Google+ attracts more users. Experienced this first hand when a client called me to congratulate a jump from position 9 on Google to first position over the weekend, which when I checked, the website hadn't shifted, the client was logged into her Google account due to the fact she had been playing with plus. Thoughts? Cheers Aran
Social Media | | Entrusteddev0