Hey from a New guy to SEO
-
Hi everybody!!!
Hope everybody is dandy.
Have spent a long time looking into SEOmoz and decided to just take the plunge and see what happens.
Im quite new to the world of SEO but I really want to get good at it. Hoping Moz and this community will aid with this!
Currently in the process of reading the SEO beginners guide and the SEOmoz user guide!
The two sites that I am currently working on are:
2. www.advanced-incarcamerasystems.com
The first site seems to have crawled well and have entered my competitors and am getting some info back (looks like I have a lot of work to do judging by the errors D'oh)
In the world of Google what is the best way to ensure you have authority on certain terms. For instance if I search advanced-incar we are top and we have all our sitelinks underneath etc etc, but when I search advanced incar we are second and as such we don't display sitelinks. Any ideas?
The second site was built using 1&1 and gives us a good little site for what we need. I have found out through research the most popular keywords are in car camera & in car cameras. Currently Im using Adwords to get us sponsored hits which is getting us some nice traffic but costing a bit. Those are the two main keywords i want this site to really hit home with. Any advice?
Also on this site, when I go to SEOmoz and select Link Analysis I get no info. It just shows 0 or 0.0 wheras my competitor sites all have values against them. Is something wrong with my site or what im doing? (Have added an example screenshot)
I appreciate its a long ended question but would really appreciate some help. Hoping that the guides will help me understand all this linkjuice stuff etc as well!
Thanks guys, really appreciative of any info you can provide.
Tim
CompetitiveDomainAnalysis-AdvancedInCarCameraSystems-SEOmozPRO.png
-
Many thanks for the in-depth response Marcus!! Yes another UK body!
Along with my reading I shall definitely take this on board and hopefully reflect it in my work.
- In regards to the attachment showing the Link Analysis, any ideas why it seems to show nothing?
-
I'll add the extra thumbs up, great response.
-
Cheers Robert, thumbs up right back at you! As it happens, I have seen some cracking answers from you recently!
-
Marcus,
Excellent differentiation around site links and navigational query vs other.
Second, the advice around "backing into" more competitive terms. Damn, if only I had two thumbs to give!
You deserve an excellent answer on this one.
Best
-
Hey Tim, how's it going? You another UK bod?
**Right, the first question about site links. **
In my experience, site links are an indication of trust, relevance and primarily if Google is pretty certain that the query is navigational in nature - that is, Google believes that query is used by someone looking for your site so they can help the user dive deeper into the site.
So, when someone uses the hyphen, they believe that person is looking for you but when someone uses those two words without the hyphen then they are not certain enough that it is a navigational query to display the site links so they hedge their bets and display a standard set of results.
Let me give you an example. I recently worked on a new site for a client from conception so we helped them come up with a brand based around what they do and who they are AND that had an available .co.uk domain (no mean feat).
There was no one else with this brand name in the UK and there was only one site with this brand in the US but it was a brochure site without much in the way of links and no updates since it was built.
To begin with, a search for the brand name (one word we made up) resulted in the US with sitelinks and us somewhere below in like 3rd place after another site that seems to rank on a possible mispelling. Before long we were second below the sitelinks. Then, the US site lost it's sitelinks and we were second, then a week or so later, after really nothing more than some involvement on some relevant blogs in our niche we were above them and they just had the 2nd and 3rd results.
So, the word, lets say it was blablah - it did not mean anything so had to be navigational and pretty much had to be this other site so they got sitelinks. As time went on and people started searching blablah but not looking for them anymore google could not be sure the person definately wanted that result so showing them with sitelinks was a bad result for at least some users so they got removed.
That search query could be related to some kind of kit people are searching but it's pretty abstract so really, you need to just get the site more established, get more brand signals and over time you should win the sitelinks for that other navigational search as well.
You want links with your brand name and to feature on lots of relevant sites in your niche, whether that is no follow or not and just become a hub within your sector by building good content, getting linked to, promoting your content to get links and building branded links etc.
**Second question about ranking for those terms. **
Well, I have not checked them but first thing check them out on the keyword difficulty tool on seomoz to see what kind of level of competition they have. I suspect they will be pretty high so you may want to put them down as a long term goal and focus on some more achievable keywords to start with through content and content promotion to build links and social signals.
You almost want to work backwards so if we expand those terms (I am making this up but it serves as an example):
In Car Camera - 1000 uk searches a month
in car camera system - 170 uk searches a month
in car video camera system - 30 uk searches a month
Well, if you try to start with the first one, you will likely get nowhere so work around the edges. Start with the 30 search a month one and build content to support that phrase and feed people to whatever goal you have for the site. Identify lots of other longer tail and less competitive keywords and work on those and start to build some traffic and relevance.
Once you have dialled in all the long tail stuff then move up to the middle phrases. Your relevance built in stage 1 will help you here go after these more competitive terms. You may even find that you build content landing pages that reference the lower pages and they rank pretty well. Usual SEO rules apply so promote, try to get links, guest post etc.
Then, and only then, when you have good relevance for the long and mid supporting phrases, go after the bigger terms.
This is kind of a view from 50,000 feet but hopefully you get the picture. Make your site relevant, go after less competitive terms, gather traffic, links and likes and slowly go after the bigger ones. Use these terms to get sales, soft conversions for free guides to push people towards social platforms and email lists and slowly but surely go after the bigger fish.
Hope that helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Viral Marketing SEO Question: If you build a truly great piece of content, what are the best ways to seed it?
There are a few techniques you can use to spread out and get your content out there.
Moz Pro | | shoobi
1. Email bloggers and tell them about your content
2. Share it on bookmarking sites (like Reddit)
3. Contact influential Twitter and Facebook profiles about it
4. Make it easy for visitors to share your infographic with an embed code at the bottom
5. Share it on infographic websites (like https://www.prizebondtime.com)
6. Share it with your email subscribers (if you have an email subscriber list)
7. Post it on your blog, Facebook page, Twitter, etc. Basically everywhere. The name of the game here is to get your content out in front of as many eyeballs you can as possible. Then after that, it's up to how good your content is to begin the viral loop.0 -
I'm New To Moz What To Focus On First
Hello, Recently signed up to MOZ for the sites we operate in the UK. I wondered what folks would recommend I focus on first when starting to use MOZ for the first time for sites SEO? Cheers Stuart
Moz Pro | | Urban331 -
Adding new categories to my website and getting them ranked
Hi, I currently run a website and have added a couple of new categories lately. The website is Planes Trains Automobiles Co UK. For example I want to add "Planes for sale" as a new category. What is the best way to go about this? Will each aircraft added add content therefore ranking? I don't want to approach an SEO company yet as the service would be free for the time being? Thanks
Moz Pro | | PlanesTrainsAutos0 -
What features do you think would make the ultimate SEO toolset?
What features do you think would make the ultimate SEO software? Which SEO software do you use and why? if you could combine all your toolsets which features would you combine? For a small business owner, which software should I choose?
Moz Pro | | jackc860 -
How exactly can I measure SEO - the correct way?
Hi, A very challenging questions I always ask myself is that how exactly do I measure SEO. I am writing content, building pages, correcting links and so on. So now how I measure as to what I am doing is this really working out for me? Are the content which I am building is it working for the benefit of my website etc. What tools can I use to measure SEO specifically. What factors should I look at to measure when in cases where I am just begun my seo strategy. Could anyone highlight the correct tools and where inside these tools or which features inside those tools could give me good measures of the SEO Implementation. Thanks
Moz Pro | | shanky10 -
How do you prioritize your SEO efforts?
If you're an in-house marketing person, almost by definition, you're neither a specialist or expert in the variety of things one might do to improve SEO. We do a bunch of stuff in-house and hire people for other stuff that needs to be done and the work is never complete! What do you do, as the de facto in-house, on-staff "expert" for SEO? I'm purposely leaving this question fairly open-ended to solicit advise, ideas & direction to develop a framework and a guide for our efforts. Also, I'm not intentionally ruling out pro's...I'm open to your opinions too - but I will probably only hire you unless you have a full tool bag of skills that include the ability to write auto-responders, write & blog relevant content, set up and monitor page rank, do SEO, set up AdWords campaigns, etc. at a the nice price. And I'll only do that if I can't do/learn/achieve all of the above to a certain degree on my own. Although I'll probably never stop questioning processes, costs and everything else associated with hiring a pro...all of which will make me a pain-in-the-butt client you probably don't want. Thanks!
Moz Pro | | karlseidel2 -
New OSE
Since the rollout of the new OSE the many sites i run are indicating a huge loss of links overnight. is there an issue with OSE, either before or after the update or am I missing something ? Thanks
Moz Pro | | blocker04080 -
No new campaigns after upgrading?
Hey all, anyone know how to add new campaigns in the pro dashboard after you upgrade? I went from pro to plus pro to get 12 campaigns, but it won't let me add anymore. It says I am a plus pro member and all, but there's no option to add more campaigns, anyone know what to do here?
Moz Pro | | DanDeceuster0