Site Review Please
-
A few weeks back I posted a question regarding a client's website and the very high Bounce Rate. We were looking at about 70 to 80% BR. The site was rough, and so I asked for some feedback that can be seen here:
http://www.seomoz.org/q/high-bounce-rate-on-this-specific-page
Since that time we've changed the WP Theme and the client would like specific feedback from the SEO experts. The BR has dropped by roughly 53% over the past month since we changed things, as traffic has risen by roughly 20%. We have lost some rankings for our targeted keywords, even as nothing has greatly changed on the site other than the theme. But even as we've lost some rankings for targeted keywords, we've gained for others and increased traffic dramatically.
So, what do you think of the new site? Any feedback would be greatly appreciated.
Thank you!
-
Good point regarding the many links with the same anchor pointing to different pages. We use a WP Plugin to add those links. I should look at changing that. Thanks!
-
Thanks! True about the newsletter. Client wanted it on the Home Page, but since I'm not a designer and this is just a template we couldn't get it above the fold. But I agree on both counts.
-
It's not bad, my main concern right off the bat though is why do you have footer information that's different from the header. That just seemed weird to me and made it come off as spammy.
Also, if you're looking for a lot of sign-ups to your newsletter, I would move the newsletter from the bottom to maybe a subpage. A lot of people are not going to look below the fold and see the newsletter so it's hurting you having it there.
-
I quite like the new look,
its the first time i viewed the site and the colours look great
you have the email down the right hand side i cannot read it , you need to change the colours, it also looks like you have Google analytics installed twice
I also see many links with the same anchor pointing to different pages, just search hypertension why send the same keyword to different pages, could explain some ranking drops as Google wont know what page to favour for those links, and there are better ways to distribute the sites internal linking
Do you really need 3 forms on one page for a newsletter sign up ?
Other than that great job
And Good luck for the future
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What’s the best tool to visualize internal link structure and relationships between pages on a single site?
I‘d like to review the internal linking structure on my site. Is there a tool that can visualize the relationships between all of the pages within my site?
Web Design | | QBSEO0 -
Managing website content/keywords for wordpress site
We are in the midst of redesigning our website and have been working with freelance blog/content writers to increase the unique content on our site. We are finding it increasingly difficult to manage the topics/keywords as we continue to expand. Googledrive and google spreadsheets have been our primary tools thus far. Can anyone recommend a good tool that would allow us to manage content and blog posts for our site?
Web Design | | Tom_Carc0 -
What do YOU look for when reviewing technical website criteria?
Wanted to get everyone's thoughts on this. One of my clients was asking me what they thought of a certain website design company. They wanted to use this company because their designs were very beautiful but wanted to be sure that contracting them would be the right decision. After I made my formal review and recommendation I thought this might be a great topic of discussion for the amazing SEOMOZ community. So, what factors do you look at when determining which design firms are worth their weight?
Web Design | | JusinDuff0 -
Mobile Site Pages: Word Count Help
Hi there I am doing a mobile website for a client and they asked me what the dieal word count would be per page. They are SEO conciosu but we are not doing SEO on this site. I would just like to know a general rule of thumb. Regards Stef
Web Design | | stefanok0 -
Does changing nameservers and a new site design affect SEO dramatically
We are about to change nameservers and upload a new website design design, completely rebuilt website to that new hosting, will this effect our seo efforts previously and have an effect on our SEO rankings?
Web Design | | CompleteOffice0 -
What is value in site aggregation?
If one was to own 5 sites that were in a similar vertical and at some point decide that managing 5 sites was more of a pain than managing 1,2, or 3, is it possible to combine sites via 301 redirects and increase the overall DA, and for urls that are similar, PA? So, we have site Hairbrush.com, comb.info, trimmer.com, hairmud.org, and barber.net: Assuming that they have a DA of Hairbrush.com = 32 Comb.info = 36 Trimmer.com = 27 Hairmud.org = 21 Barber.net = 44 Is there any testing that has shown combining the first 4 would increase the Comb.info from DA of 36 to DA of 51, etc? Is there any testing regarding the same, but with Page Authority? Thanks PS Assume other variables are equal. I also realize this could look as if they were all ECommerce, but what if they were service or bricks and mortar?
Web Design | | RobertFisher0 -
Redesign of an ecommerce site
I was just wondering how we should deal with filters and pagination with our ecommerce website. We can do nofollow or noindex, follow or canonical for both filters and pagination. Which one we should choose and why? By the way we are trying to create more sub categories to avoid too many pages but we have 1,000s products and we still end up with a quite high amount of pages. I've read a few conflicting seomoz QA about this issue. Many Thanks
Web Design | | Jvalops0 -
What Is Our Site Missing Causing Our Former Dominance To Slip?
So we have operated one of our retail sites, BonitaJ.com for many years now. Through a lot of work, link building and optimizing around 2009, we were in a prominent spot on the 1st page in google for just about every main term we were targeting. Towards the end of 2009, nearing December or so, we started slipping here and there, and began being displaced for our main terms by newer sites that according to several factors, don't have near the strength our site holds. And by strength, I simply mean, based on link volume, mozbar stats and many other factors, it seems we should rank well above most, but still find ourselves just hanging to 8-10 positions on page one, and in many cases somewhere on page two for terms it seems like we should be in the top 5 positions for. I believe some of our slippage is due to google's devaluing of many of our incoming links. We achieved our early ranking dominence off a lot of directory links and things like that over time, but ever since 2009 when links began getting devalued we immediately broke into getting quality blog links via LEGIT blog relationships where we'd offer up contests, bloggers would review our products and so on, and these relationships continue through today. We also do a lot of guest blog writing, article postings on various networks, as well as press releases, all with the goal of keeping our link profile happy and healthy. So we still have work to do there, but we're on the right track. So my thought is that to get back over the hump, we simply need to continue with the legit link building methods, but I'm also thinking that maybe we need to improve some things navigationally. Things I was hoping people would chime in on are.... 1. If we're mainly trying to target bridal/wedding related jewelry terms, should we ditch the "Jewelry Sets, Pearl Jewelry & Swarovski Crystal Jewerly" terms from our main navbar. They are featured inside each of the categories, and in the end, we don't rank or pull traffic for them anyway. Would ditching them from the main nav, help pass more juice from home page and other pages to the pages that better target our niche? 2. A while back, we ditched including actual product on each of the main category pages. I'm leaning towards breaking the main category pages up into sections, for instance once on the "Bridal Jewelry" page, it would list each of the sub-cats, with a 5-10 product sampling of the most popular items, with a link that says "view all necklaces" at the end of each sub-section. Do you think that more wise than just trying to direct them into the sub-cats with no actual product offering? 3. Anything else you see glaringly wrong with what we're trying to do? This site is just on the edge of blowing up from a ranking perspective if I can just get some confirmation on some things that I know I should do, but I'm wary due to fear of screwing things up. If I can get some solid feedback, the rest is history.
Web Design | | AarcMediaGroup0