Facebook referrals

[esn]

Does anyone know how to find this out. When I use Google Analytics to monitor a website, I am receiving referrals from Facebook, but it does not tell me the source on Facebook. Only that it is coming from Facebook somewhere.

[jobintourism]

You can see where visitors come from using different links and tracking them with google (http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578).
Each posto on Facebook => unique link tracked by google.

It's quite easy to do if you don't write thousands post a day!

[jennita]

If you do use URL tagging when you share posts, you may be able to find out which URLs are doing well. For example if you tag your twitter shares and FB shares differently, then see if those are the ones getting shared on FB.

Also, don't forget to add FB insights for your site as well. You don't get referral traffic specifically but you do get a lot of additional information about the content on your site, as opposed to what you share on your page. You can get more info about it here: http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about.

Plus, most people see posts in their feed and not necessarily from specific pages, so this may also be why FB shows it all coming from one page.

Hope this helps a bit!

[esn]

No. I have no control or idea where the links to the website are coming from on Facebook.They are not coming from the website FB Business page. Plus the numbers are to large for it to be just a person sharing the link. It must be another social page.

Interesting about Facebook filtering outbound links. I would have though it would have been the other way around.

I will keep investigating.

Thank you for your thoughts.

[KTaylor]

Hmm, most of the content on Facebook is being served up dynamically without a resultant change to the URL. That might explain why you are seeing most of the referral visits coming from /l.php which appears to be what Facebook filters all outbound links through. I see "/l.php" as the largest Facebook source in my reports as well. Do you have control over the links of yours that are being posted on Facebook?

If so, maybe some tagging of the URLs will give you a bit more tracking visibility -- http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578

[esn]

Nope, I have tried this with the new interface. It does not tell me the actual FB Page. Just the referral Path as /l.php which seems to be an error.

I just want to know what page inside FB the link is being posted.

Thanks

[KTaylor]

If you navigate to Traffic Sources > Sources > Referrals > Facebook within Google Analytics (new Google Analytics interface) you can see where your visits are coming from within Facebook at the Facebook referring URL level. What level of granularity are you looking for?