Does the page authority data also considers the on page factors like the presence of keyword in the title,meta text, and keyword frequency ??
-
The moz difficulty score considers four factors for the top websites. are the on page factors included in the page authority data ?
-
Hi Viswanatha,
Short answer, no. Page Authority is based mostly on link metrics. That said, it takes many factors into consideration, including Domain Authority and trust metrics.
Page Authority is a comparative metric, meaning that all other factors being equal, the page with the higher PA would have a better chance of ranking for it's particular keyword.
So 2 pages, each optimized equally for the same keyword, with exactly the same title tag, etc (forget for a moment that this is duplicate content) the page with the higher PA would likely rank higher than the lower one.
You can read more about PA here.
-
I don't see how it possibly could, it is just a number. If it was taking into account a given keyword then it would an array of values for a given keyword - but it ain't!
-
I do not think it includes onpage optimization at least from what i have seen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why is my campaign showing old data?
My campaign is stuck in a time-warp. It seems to think it's still May. Why is this? Can anyone help please.
Moz Pro | | rhiannondavies0 -
Best Keyword Strategy for Lower-Authority-Ranked Domain
Hi, What should a lower-authority-ranked blog (DA - 21) who is trying to increase general traffic focus on above all when selecting keywords: difficulty, monthly volume, opportunity, or priority? I know that all are important factors to consider, but I fear that without an already consistent following our new content will just get hidden behind more established domains if we select too difficult of keywords. I'd love to hear from someone who's built up a blog audience as to what strategy they used here. Thanks!
Moz Pro | | ascott7770 -
Domain Authority
Hi, I've been adding links to my site on directories, article sites and relevant industry blogs. I've also been given and a budget for Google Ads, which has also increased traffic. In the last week my Keyword positions have risen. However, my domain authority has reduced. I know the most important thing is improving traffic and keywords but I'd like to know how I can improve my domain authority. What is causing it to reduce and how can I improve it? Cheers,
Moz Pro | | desktop_nev
Neville0 -
How do you explain this in this Keyword Difficulty Report?
Hello here, I am trying to understand how my site virtualsheetmusic.com can better compete for the keyword "sheet music download" where we used to be 3rd until a few months ago, and now we are at the 5th spot. But here is my specific question: I can't find an explanation why two of our competitors are ranked before us at the 3rd and 4th spot. Please, look at the attached image (very wide) which shows the Keyword Difficulty Report for this keyword. You can also download a PDF of it here below: http://www.virtualsheetmusic.com/storage/keyword-sheet-music-download.pdf We are at the 5th spot, and the two competitors highlighted in pink are the ones I am talking about: I am trying to understand why they are ranking better than us, despite our metrics look much better than theirs. In fact, if I look at the metrics in the report, I can't find an explanation to justify their outrank against us, so there must be something else that the report is missing. Any thoughts about this issue are very welcome! Thank you in advance for any help. Sincerely,
Moz Pro | | fablau
Fabrizio [keyword-sheet music download.jpg](http://www.virtualsheetmusic.com/storage/keyword-sheet music download.jpg)0 -
Keyword Difficulty Tool Ranking
I'm using the keyword difficultly tool to help me create a a list of 5 keywords (out of approx 50-60) to optimise pages for on a site. However I don't want to just choose the top 5 if 3 of them are too competitive and not worth targeting. From anyone's experience, for a small, new web company who has no pages optimised at this point, do you think there is a keyword difficulty score that I should create a hard limit on? So for instance, with a group of keywords, to only target keywords that have a difficulty score of 60 or below because anything higher would be too difficult to optimise the pages for in this stage of the sites development. Thanks in advance for your help Michelle 🙂
Moz Pro | | artlivemedia0 -
Duplicate Page Content and Title - Miva - How to fix?
Hi, I'm new to SEOmoz and just diving into it. I'm feeling a bit overwhelmed. I use Miva Merchant as my storefront interface. SEMOz is returning a bunch of duplicate page content and duplicate page titles and I can't figure out what to do about it. It seems it may have something to do with Miva shortlinks. I click on the dup URL's in SEMOz and it brings me to a dead page. I can't figure out where it's coming from. I know without seeing the actual information it'll probably be tough to help me but any suggestions would be appreciated. I try to fix them and come to a point (after about three hours of getting nowhere) it becomes too frustrating. Thanks!
Moz Pro | | musicforkids
Gary0 -
SEOMoz Keyword Limit
I am trying to add keywords to my SEOMoz campaign and it says I have reached my 300 KW limit eventhough I have only added 1 word! Any suggestions? uwt2V
Moz Pro | | theLotter0