Is there any SEO benefit of adding the Facebook "Like" widget to your site?
-
A lot of sites put their Facebook "Like" widget on their homepage and it shows the number of people who like them.
Is there an SEO or marketing benefit to having this. I could see how this can provide social proof to visitors. Are there any other benefits?
-
I agree with what others are saying. While there is no direct SEO benefit, there are lots of indirect benefits. As noted already it shows social proof, helps with branding, can bring you second-hand links, etc.
Search and social are definitely melding, but social still needs to be social.
-
I started off with ZERO likes too: shipoverseas.com. We all have to start somewhere. On this site I am using AddThis.
-
But if you add those and you get no likes - is almost like shooting your self in the foot. It dosen't look good to have an article or a page with 0 likes - that means there is no value there. if you have very few visits I would stay away for it as again, it dosen't look good.
My vote also goes to: no seo value in adding it.
my 2 cents.
-
I use it as a source of credibility. Do spam site have a lot of like? Nope. If a site has 100s or even 1000s of likes, is a scam? Highly unlikely.
Too me Social Buttons are like being a member of BBB. It lends credibility. BTW, social buttons lend no SEO.
-
I agree and disagree in the SEO relation and value. I'm not a wizard but we have studied our pages that are popular in the " Like, Share, G+, Tweet etc" and those all rank better. In addition, it seems that several of of those shared links are populating well.
I do believe that valid "likes" from real consumers are very important to gaining knowledge about customer demographics.
We have " Like, Share, G+, Tweet etc" on every product page, we've seen results.
Hope it helps,
Chad
-
I agree, you are not going to put it there and then all of a sudden your seo is improved.
However,
You do want to make your site more user friendly and also make it easier to get likes and other social sharing benefits.
Over all the more social signals you have out there the better it will be going forward.
So put your main socal media profiles on your site to encourage your users to join you in other areas so you keep in touch and this will ultimately lead back to benefitiing your site for SEO purposes.
-
No direct SEO value.
The only value is if you can leverage the Facebook connection by creating more traffic to your site and you take advantage of social bookmarking with links back to your site on relevant keywords and topics.
Good luck. Hope this helps. if so please show me the awesome.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you do when your Facebook page is Unpublished?
The page in question has been there for about 5 years and has about 80 followers. It is for a business that sells steel plate (B2B) and everything is totally compliant with Facebook T&C as far as I can tell. It's been unpublished with the statement "Your Page has been unpublished and it cannot be published again." We did an appeal about 6 weeks ago and heard absolutely nothing.... Generally we got no likes, no comments and reached about 20 people with each post. So I am lost as to why we were banned and lost as to what we do next It's fine if they want to unpublish - it's their site - what's frustrating is the arbitrariness, the lack of information as to why it was banned and lack of communication. It's fine if it's a spam site (except if you are a spammer) but I'm selling boring steel plates..... pwqkaz1xzkx7myx2ncwn
Social Media | | Zippy-Bungle0 -
How does knowing SEO benefit a consultant in social media
Hi Mozers I'm in the process of trying to secure a client that requires social media expertise. I want to be able to use my SEO knowledge as a benefit. I am struggling to explain in simple terms how a knowledge of SEO underpins a good Social Media campaign. Does anyone know of any good resources I can work through to communicate this issue effectively?
Social Media | | catherine-2793880 -
Short Facebook page name/vanity URL
Does anyone know how to go about getting a page name on Facebook of less than 5 characters? I saw Moz was able to claim facebook.com/moz (BTW, congrats on the redesign!), and many other brands also have claimed page names under 5 characters. Has anyone else had success claiming a short page name? Do you have to know the right person at Facebook, or are there other requirements? We have around 35K likes on our page, and our site gets a pretty good amount of traffic. My boss doesn't like any of my ideas that are 5+ characters... she really wants the short URL. If anyone has any insights on what I need to do (or who I need to talk to at Facebook), I'd really appreciate it!
Social Media | | john4math0 -
Number of Facebook likes and shares for a webpage went significantly down.
I noticed that a bunch of "likes" and "shares" had gone down for a webpage I do marketing for, and I wanted to see if anyone had also experienced this. About two years ago, I realized that when I would send a FB message with a link to a webpage I was promoting, the number of shares and likes for the page would go up by one. So, thinking that I had stumbled onto something incredible, I proceeded to message over 500 people on facebook with a link to the webpage. Soon enough, I had increased the likes and shares displayed on the webpage to 635 (as shown in the Digg Digg plugin). Today, I went back to the same page and realized the number of shares and likes had gone down to 160. Has anyone experienced a drop in the number of shares and likes, and has anyone increased their likes and shares by sending a message with a link to a webpage being marketed? (You can test this out by messaging someone in facebook with a single link to webpage that displays the number of facebook "likes" and "shares" -Once you send the message the number should go up by one) Thanks
Social Media | | 1activator0 -
How to set default landing page in Facebook fan page?
I want to set default landing page over my Facebook fan page. I have checked Manage Permissions segment on my Facebook fan page settings. But, I am not able to find out facility over there. Please, find out attachment to know more. I have checked Facebook help with same question. But, I am not able to find out my answer over there. 6758684323_cc89fe353b_b.jpg
Social Media | | CommercePundit0 -
Has anyone used facebook to promote their website
Hi i have seen lots of facebook pages that are being used to promote a company and would like to know if anyone is using facebook or any other social network such as myspace to promote their website without having to pay a fee. I would love to see some examples and learn how to set up a facebook page that is there to promote a website. What i would like to do is to have one that promotes my travel website where i can post travel stories on facebook and promote my website and also drive traffic to my website from facebook. any help would be great
Social Media | | ClaireH-1848860 -
Experiment: Facebook Page vs Branded Domain
This is a followup to a Q&A posted by fideaux64 taking it from speculative to practical level. Question: Can a popular social profile page outrank an exact match branded domain. Domain: http://erasethethought.com/ Facebook: http://www.facebook.com/pages/Erase-The-Thought/111096868913182 Myspace: http://www.myspace.com/erase_the_thought Results: http://www.google.com.au/search?q=erase%20the%20thought This experiment is currently in progress. You're welcome to comment and participate. Note: Please do not link to the main domain - only Facebook or Myspace.
Social Media | | Dan-Petrovic1